Stitch Fix CFO sells shares under 10b5-1 plan

Stitch Fix Chief Financial Officer David Aufderhaar reported selling 24,114 shares of Class A common stock on January 20, 2026 at a price of $5.1264 per share.

Rhea-AI Filing Summary

Stitch Fix Chief Financial Officer David Aufderhaar reported selling 24,114 shares of Class A common stock on January 20, 2026 at a price of $5.1264 per share. The transaction was coded as a sale and was carried out pursuant to a Rule 10b5-1 trading plan entered into on December 30, 2024. Following this sale, Aufderhaar beneficially owned 1,251,862 shares of Stitch Fix Class A common stock in direct ownership.

Insider Trade Summary

Net Seller: 24,114 shares

Net Sell 1 txn

Insider Aufderhaar David

Role Chief Financial Officer

Sold 24,114 shs ($124K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	24,114	$5.1264	$124K

Holdings After Transaction: Class A Common Stock — 1,251,862 shares (Direct)

Footnotes (1)

1. F1. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on December 30, 2024.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Stitch Fix (SFIX) report for January 20, 2026?

Stitch Fix reported that Chief Financial Officer David Aufderhaar sold 24,114 shares of its Class A common stock on January 20, 2026, coded as a sale.

At what price did the Stitch Fix (SFIX) CFO sell his shares?

The 24,114 shares of Stitch Fix Class A common stock were sold at a price of $5.1264 per share.

How many Stitch Fix (SFIX) shares does the CFO own after this transaction?

After the reported sale, Chief Financial Officer David Aufderhaar beneficially owned 1,251,862 shares of Stitch Fix Class A common stock in direct ownership.

Was the Stitch Fix (SFIX) CFO sale part of a trading plan?

Yes. The filing states that the shares were disposed of pursuant to a Rule 10b5-1 plan entered into on December 30, 2024.

What role does the insider in this Stitch Fix (SFIX) Form 4 hold?

The reporting person, David Aufderhaar, is identified as the company’s Chief Financial Officer and an officer of Stitch Fix.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 01/22/2026 - 07:51 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Aufderhaar David

(Last) (First) (Middle)

1 MONTGOMERY ST.

(Street)

SAN FRANCISCO CA 94104

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
01/20/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	01/20/2026		S(1)		24,114	D	$5.1264	1,251,862	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on December 30, 2024.

Remarks:

	/s/ Casey O'Connor, Attorney-in-Fact for David Aufderhaar	01/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.