[Form 4] Sweetgreen, Inc. Insider Trading Activity
Jason Miles Cochran, Chief Operating Officer of Sweetgreen, Inc. (SG), reported equity awards granted on 09/15/2025. He received 50,000 restricted stock units (RSUs) and a stock option to buy 50,000 shares at an exercise price of $8.50 per share. After the transactions, he beneficially owns 150,000 Class A common shares and 50,000 option shares outstanding.
The RSUs vest 25% on May 15, 2026, then 6.25% quarterly over the next three years, subject to continued service. The option has the same vesting schedule and an expiration/exercise window through 09/14/2035. The filings were signed on 09/17/2025.
- Significant equity alignment: Reporting person holds 150,000 Class A shares after the grant, increasing insider stake.
- Retention-focused vesting: RSUs and options vest over ~4 years (25% then quarterly 6.25%), supporting long-term continuity.
- Long option term: Option expiration through 09/14/2035 provides extended time for potential value realization.
- No grant fair value disclosed: Filing does not state grant-date valuation or dilution impact versus outstanding shares.
- Service-only vesting: Vesting is time-based with no explicit performance conditions disclosed.
Insights
Insider received equity incentives aligning compensation with long-term shareholder value; vesting is multi-year.
The grant of 50,000 RSUs and a 50,000-share option at $8.50 suggests management compensation focused on retention and performance over a roughly four-year vesting horizon. The immediate post-grant beneficial ownership of 150,000 Class A shares increases insider alignment with shareholders. The option strike and long expiration through 2035 provide a long runway for potential upside, but the filing does not disclose grant-date fair value, prior holdings breakdown, or company-wide equity context, limiting valuation of the award's magnitude versus total outstanding shares.
Standard retention-focused equity package with time-based vesting; no extraordinary governance concerns disclosed.
The disclosed awards use customary 25% first-year cliff and quarterly vesting thereafter, which is broadly consistent with market practices for executive retention. The Form 4 shows direct ownership and clearly states vesting conditions tied to continued service. The filing contains no indication of 10b5-1 plan usage or related-party transactions. Absent additional context on total executive compensation or changes to incentive design, this appears to be a routine grant rather than a governance red flag.