STOCK TITAN

[Form 4] Saga Communications, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Form 4 snapshot: On 07/25/2025 the Edward K. Christian Trust—classified as a 10% owner of Saga Communications (SGA)—sold 1,799 Class A shares at a weighted-average price of $13.40–$13.43, generating roughly $24 thousand in proceeds.

Post-transaction ownership stands at 899,275 shares, so only about 0.2 % of the prior stake was divested. No derivative securities, option exercises, or additional transactions were reported, and the trust’s status as a >10% holder remains unchanged.

The modest size of the sale limits its informational value; it may reflect routine liquidity rather than a strategic reduction. Nonetheless, any insider sale can draw attention from investors monitoring sentiment shifts.

Riepilogo del Modulo 4: Il 25/07/2025 il Edward K. Christian Trust—classificato come detentore del 10% di Saga Communications (SGA)—ha venduto 1.799 azioni di Classe A a un prezzo medio ponderato tra $13,40 e $13,43, generando circa 24 mila dollari di ricavi.

La proprietà post-transazione è di 899.275 azioni, quindi è stata ceduta solo circa lo 0,2% della partecipazione precedente. Non sono stati segnalati titoli derivati, esercizi di opzioni o ulteriori transazioni, e lo status del trust come detentore superiore al 10% rimane invariato.

La modesta entità della vendita ne limita il valore informativo; potrebbe riflettere una liquidità di routine piuttosto che una riduzione strategica. Tuttavia, qualsiasi vendita da parte di un insider può attirare l’attenzione degli investitori che monitorano i cambiamenti di sentiment.

Resumen del Formulario 4: El 25/07/2025, el Edward K. Christian Trust—clasificado como propietario del 10% de Saga Communications (SGA)—vendió 1,799 acciones Clase A a un precio promedio ponderado entre $13.40 y $13.43, generando aproximadamente $24 mil en ingresos.

La propiedad tras la transacción es de 899,275 acciones, por lo que solo se deshizo de alrededor del 0.2% de la participación anterior. No se reportaron valores derivados, ejercicios de opciones ni transacciones adicionales, y el estatus del trust como poseedor de más del 10% permanece sin cambios.

El tamaño modesto de la venta limita su valor informativo; podría reflejar una liquidez rutinaria en lugar de una reducción estratégica. No obstante, cualquier venta por parte de un insider puede atraer la atención de los inversores que monitorean cambios en el sentimiento.

Form 4 요약: 2025년 7월 25일, Edward K. Christian Trust는 Saga Communications(SGA)의 10% 소유자로 분류되어 있으며, 클래스 A 주식 1,799주를 가중평균 가격 $13.40~$13.43에 매도하여 약 24,000달러의 수익을 올렸습니다.

거래 후 보유 주식 수는 899,275주로, 이전 지분의 약 0.2%만 매각되었습니다. 파생 증권, 옵션 행사 또는 추가 거래는 보고되지 않았으며, 트러스트의 10% 이상 보유자 지위는 변함이 없습니다.

매도 규모가 작아 정보 가치가 제한적이며, 이는 전략적 축소보다는 일상적인 유동성 확보일 수 있습니다. 그럼에도 불구하고 내부자의 매도는 투자자들이 심리 변화를 주시하는 데 주목을 받을 수 있습니다.

Résumé du formulaire 4 : Le 25/07/2025, le Edward K. Christian Trust—classé comme détenteur de 10 % de Saga Communications (SGA)—a vendu 1 799 actions de classe A à un prix moyen pondéré compris entre 13,40 $ et 13,43 $, générant environ 24 000 $ de recettes.

La détention après la transaction s’élève à 899 275 actions, soit une cession d’environ 0,2 % de la participation précédente. Aucune valeur dérivée, exercice d’option ou transaction supplémentaire n’a été signalé, et le statut du trust en tant que détenteur de plus de 10 % reste inchangé.

La taille modeste de la vente limite sa valeur informative ; elle peut refléter une liquidité de routine plutôt qu’une réduction stratégique. Néanmoins, toute vente par un initié peut attirer l’attention des investisseurs surveillant les changements de sentiment.

Formular 4 Übersicht: Am 25.07.2025 verkaufte der Edward K. Christian Trust—eingestuft als 10%-Eigentümer von Saga Communications (SGA)—1.799 Class A Aktien zu einem gewichteten Durchschnittspreis von 13,40 bis 13,43 USD und erzielte damit rund 24.000 USD Erlös.

Der Besitz nach der Transaktion beträgt 899.275 Aktien, es wurde also nur etwa 0,2 % der vorherigen Beteiligung veräußert. Es wurden keine Derivate, Optionsausübungen oder weitere Transaktionen gemeldet, und der Status des Trusts als >10%-Eigentümer bleibt unverändert.

Die geringe Verkaufsgröße begrenzt den Informationswert; sie könnte eher auf routinemäßige Liquidität als auf eine strategische Reduzierung hinweisen. Dennoch kann jeder Insider-Verkauf die Aufmerksamkeit von Investoren auf sich ziehen, die Stimmungsänderungen beobachten.

Positive
  • 899,275 shares still held by the insider, preserving strong alignment with shareholders
Negative
  • Insider sold 1,799 shares (~0.2 % of position), a potential—though minor—negative signal

Insights

TL;DR: Small insider sale; ownership still large—market impact likely minimal.

The trust trimmed merely 1,799 shares, equating to about 0.2 % of its holdings and less than 0.1 % of SGA’s 7.7 m basic shares outstanding. At ~$13.4, the cash value is immaterial. Because control rights are intact and no derivatives were exercised, the transaction should not affect governance or free float materially. Trading desks may consider it neutral given the negligible dilution effect and absence of accompanying negative news.

TL;DR: Insider disposition is routine, not a governance red flag.

Edward K. Christian remains a key insider via the trust. Maintaining nearly 900 k shares preserves significant alignment with minority holders. The Form 4 lists a single sale at market; there are no patterns of systematic selling nor related-party complexities. Consequently, I view the filing as not impactful for governance risk assessments.

Riepilogo del Modulo 4: Il 25/07/2025 il Edward K. Christian Trust—classificato come detentore del 10% di Saga Communications (SGA)—ha venduto 1.799 azioni di Classe A a un prezzo medio ponderato tra $13,40 e $13,43, generando circa 24 mila dollari di ricavi.

La proprietà post-transazione è di 899.275 azioni, quindi è stata ceduta solo circa lo 0,2% della partecipazione precedente. Non sono stati segnalati titoli derivati, esercizi di opzioni o ulteriori transazioni, e lo status del trust come detentore superiore al 10% rimane invariato.

La modesta entità della vendita ne limita il valore informativo; potrebbe riflettere una liquidità di routine piuttosto che una riduzione strategica. Tuttavia, qualsiasi vendita da parte di un insider può attirare l’attenzione degli investitori che monitorano i cambiamenti di sentiment.

Resumen del Formulario 4: El 25/07/2025, el Edward K. Christian Trust—clasificado como propietario del 10% de Saga Communications (SGA)—vendió 1,799 acciones Clase A a un precio promedio ponderado entre $13.40 y $13.43, generando aproximadamente $24 mil en ingresos.

La propiedad tras la transacción es de 899,275 acciones, por lo que solo se deshizo de alrededor del 0.2% de la participación anterior. No se reportaron valores derivados, ejercicios de opciones ni transacciones adicionales, y el estatus del trust como poseedor de más del 10% permanece sin cambios.

El tamaño modesto de la venta limita su valor informativo; podría reflejar una liquidez rutinaria en lugar de una reducción estratégica. No obstante, cualquier venta por parte de un insider puede atraer la atención de los inversores que monitorean cambios en el sentimiento.

Form 4 요약: 2025년 7월 25일, Edward K. Christian Trust는 Saga Communications(SGA)의 10% 소유자로 분류되어 있으며, 클래스 A 주식 1,799주를 가중평균 가격 $13.40~$13.43에 매도하여 약 24,000달러의 수익을 올렸습니다.

거래 후 보유 주식 수는 899,275주로, 이전 지분의 약 0.2%만 매각되었습니다. 파생 증권, 옵션 행사 또는 추가 거래는 보고되지 않았으며, 트러스트의 10% 이상 보유자 지위는 변함이 없습니다.

매도 규모가 작아 정보 가치가 제한적이며, 이는 전략적 축소보다는 일상적인 유동성 확보일 수 있습니다. 그럼에도 불구하고 내부자의 매도는 투자자들이 심리 변화를 주시하는 데 주목을 받을 수 있습니다.

Résumé du formulaire 4 : Le 25/07/2025, le Edward K. Christian Trust—classé comme détenteur de 10 % de Saga Communications (SGA)—a vendu 1 799 actions de classe A à un prix moyen pondéré compris entre 13,40 $ et 13,43 $, générant environ 24 000 $ de recettes.

La détention après la transaction s’élève à 899 275 actions, soit une cession d’environ 0,2 % de la participation précédente. Aucune valeur dérivée, exercice d’option ou transaction supplémentaire n’a été signalé, et le statut du trust en tant que détenteur de plus de 10 % reste inchangé.

La taille modeste de la vente limite sa valeur informative ; elle peut refléter une liquidité de routine plutôt qu’une réduction stratégique. Néanmoins, toute vente par un initié peut attirer l’attention des investisseurs surveillant les changements de sentiment.

Formular 4 Übersicht: Am 25.07.2025 verkaufte der Edward K. Christian Trust—eingestuft als 10%-Eigentümer von Saga Communications (SGA)—1.799 Class A Aktien zu einem gewichteten Durchschnittspreis von 13,40 bis 13,43 USD und erzielte damit rund 24.000 USD Erlös.

Der Besitz nach der Transaktion beträgt 899.275 Aktien, es wurde also nur etwa 0,2 % der vorherigen Beteiligung veräußert. Es wurden keine Derivate, Optionsausübungen oder weitere Transaktionen gemeldet, und der Status des Trusts als >10%-Eigentümer bleibt unverändert.

Die geringe Verkaufsgröße begrenzt den Informationswert; sie könnte eher auf routinemäßige Liquidität als auf eine strategische Reduzierung hinweisen. Dennoch kann jeder Insider-Verkauf die Aufmerksamkeit von Investoren auf sich ziehen, die Stimmungsänderungen beobachten.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Edward K. Christian Trust

(Last) (First) (Middle)
500 WOODWARD AVENUE
SUITE 4000

(Street)
DETROIT MI 48226

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
SAGA COMMUNICATIONS INC [ SGA ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
07/25/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 07/25/2025 S 1,799 D $13.4001(1) 899,275 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.40 to $13.43, inclusive. The Reporting Person undertakes to provide Saga Communications, Inc., any security holder of Saga Communications, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote to this Form 4.
/s/ Judith Christian, Trustee 07/28/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many SGA shares did the insider sell?

The Edward K. Christian Trust sold 1,799 Class A shares.

What price did Saga Communications shares sell for in this Form 4?

The weighted-average sale price was $13.40–$13.43.

How many SGA shares does the insider still own after the sale?

The trust continues to hold 899,275 shares.

What percentage of the insider’s prior holdings was sold?

Approximately 0.2 % of the trust’s pre-transaction stake.

Does the Edward K. Christian Trust remain a 10% owner of Saga Communications?

Yes, it remains above the 10% threshold even after the sale.
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