Super Group COO sells 40K shares at $14 each

After the 40,000-share sale at $14.00 on Aug. 28, Ross’s direct stake in Super Group (SGHC) rises to 48,261 shares.

Rhea-AI Filing Summary

Super Group (SGHC) Ltd (SGHC) Chief Operating Officer Kirsty Farrah Ross reported a sale of 40,000 shares of common stock on 2026-08-28 in an open market or private transaction at $14.00 per share. After this transaction, Ross directly holds 48,261 shares of Super Group common stock. The filing’s Rule 10b5-1 checkbox was not marked as being pursuant to a trading plan.

Insider Trade Summary

Net Seller: 40,000 shares

Net Sell 1 txn

Insider Ross Kirsty Farrah

Role Chief Operating Officer

Sold 40,000 shs ($560K)

Type	Security	Shares	Price	Value
Sale	Common Stock	40,000	$14.00	$560K

Holdings After Transaction: Common Stock — 48,261 shares (Direct)

Key Figures

Shares sold: 40,000 shares Sale price per share: $14.00 per share Shares held after transaction: 48,261 shares

3 metrics

Shares sold 40,000 shares Common Stock sale on 2026-08-28

Sale price per share $14.00 per share Common Stock sale on 2026-08-28

Shares held after transaction 48,261 shares Directly owned by Kirsty Farrah Ross following the sale

FAQ

What insider transaction did SGHC report for Kirsty Farrah Ross?

Kirsty Farrah Ross, Chief Operating Officer, reported selling 40,000 shares of Super Group (SGHC) common stock on 2026-08-28 at $14.00 per share in an open market or private transaction.

How many SGHC shares does Kirsty Farrah Ross hold after this transaction?

After the reported sale, Kirsty Farrah Ross directly holds 48,261 shares of Super Group (SGHC) common stock, as stated in the Form 4 filing.

Was the SGHC insider sale by Kirsty Farrah Ross under a Rule 10b5-1 plan?

No. The Form 4 indicates the Rule 10b5-1 checkbox was not affirmed, so the reported sale by Kirsty Farrah Ross was not designated as made under a Rule 10b5-1 trading plan.

What price did Kirsty Farrah Ross receive per SGHC share sold?

The reported transaction price was $14.00 per share for the 40,000 shares of Super Group (SGHC) common stock sold on 2026-08-28.

What is the transaction code for the SGHC insider sale by Kirsty Farrah Ross?

The Form 4 lists transaction code S, which indicates a sale in an open market or private transaction of Super Group (SGHC) common stock.

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Available on EDGAR 09/01/2026 - 06:04 PM Accepted by SEC EDGAR 09/01/2026 - 06:03 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ross Kirsty Farrah

(Last) (First) (Middle)

C/O KINGSWAY HOUSE,

HAVILLAND STREET

(Street)

ST PETER PORT GY1 2QE

(City) (State) (Zip)

GUERNSEY

(Country)

2. Issuer Name and Ticker or Trading Symbol
Super Group (SGHC) Ltd [ SGHC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Operating Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/28/2026		S		40,000	D	$14	48,261	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	Ross Kirsty Farrah	09/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)