Super Group (NYSE: SGHC) COO sells 44,628 common shares

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Form Type

Rhea-AI Filing Summary

Super Group (SGHC) Ltd Chief Operating Officer Kirsty Farrah Ross sold 44,628 shares of common stock in an open-market sale. The transaction occurred on May 15, 2026 at an average price of $13.03 per share. After this sale, she directly holds 52,356 shares.

Insights

COO executes a sizable open-market sale but retains a meaningful share position.

The Chief Operating Officer, Kirsty Farrah Ross, completed an open-market sale of 44,628 Super Group common shares at $13.03 per share on May 15, 2026. This is a direct, non-derivative transaction, which generally carries clearer signaling than routine option exercises or tax withholdings.

Following the sale, she directly holds 52,356 shares. The filing shows no accompanying derivative exercises or tax-related dispositions, and no remaining derivative positions are listed. The net effect is a reduction in equity exposure, though she maintains an ongoing stake whose significance depends on the company’s total share base.

Insider Trade Summary

Net Seller: 44,628 shares

Net Sell 1 txn

Insider Ross Kirsty Farrah

Role Chief Operating Officer

Sold 44,628 shs ($582K)

Type	Security	Shares	Price	Value
Sale	Common Stock	44,628	$13.03	$582K

Holdings After Transaction: Common Stock — 52,356 shares (Direct)

Key Figures

Shares sold: 44,628 shares Sale price: $13.03 per share Shares held after transaction: 52,356 shares +1 more

4 metrics

Shares sold 44,628 shares Open-market sale of common stock on May 15, 2026

Sale price $13.03 per share Average price for the 44,628 shares sold

Shares held after transaction 52,356 shares Direct ownership by COO after the sale

Transaction code S Sale in open market or private transaction

Key Terms

open-market sale, non-derivative, Common Stock, Form 4

4 terms

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

non-derivative financial

""transaction_type": "non-derivative""

Common Stock financial

""security_title": "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

FAQ

What did Super Group (SGHC) COO report in the latest Form 4 filing?

The COO of Super Group, Kirsty Farrah Ross, reported an open-market sale of 44,628 common shares at $13.03 per share on May 15, 2026. After this transaction, she directly holds 52,356 Super Group common shares.

How many Super Group (SGHC) shares did the COO sell and at what price?

Kirsty Farrah Ross sold 44,628 Super Group common shares in a single transaction at an average price of $13.03 per share. The sale was reported as a non-derivative, open-market transaction under SEC Form 4, reflecting a direct reduction in her holdings.

How many Super Group (SGHC) shares does the COO hold after the reported sale?

Following the sale, the COO directly holds 52,356 Super Group common shares. This post-transaction figure, disclosed in the Form 4, represents her remaining direct ownership after selling 44,628 shares in the open market on May 15, 2026.

Was the Super Group (SGHC) COO transaction a buy or sell action?

The reported transaction was a sell action. Kirsty Farrah Ross executed an open-market sale of 44,628 Super Group common shares at $13.03 per share, as indicated by transaction code "S" and the "sell" transaction direction in the Form 4 data.

Did the Super Group (SGHC) COO use derivatives in this Form 4 transaction?

No derivative securities were involved in this transaction. The filing describes the sale as a non-derivative open-market transaction in common stock, and the derivative summary section shows no remaining derivative positions or exercises associated with this Form 4.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/19/2026 - 04:02 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ross Kirsty Farrah

(Last)

(First)

(Middle)

C/O KINSGWAY HOUSE,

HAVILLAND STREET

(Street)

ST PETER PORT

GY1 2QE

(City)

(State)

(Zip)

GUERNSEY

(Country)

2. Issuer Name and Ticker or Trading Symbol
Super Group (SGHC) Ltd [ SGHC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Operating Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	05/15/2026		S		44,628	D	$13.03	52,356	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

	/s/ Ross Kirsty Farrah	05/19/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR