Shopify officer plans $1.5M share sale

Shopify Inc. (SHOP) received a notice under Rule 144 that officer Jeff Hoffmeister plans to sell 11,647 Class A Subordinate Voting Shares through Morgan Stanley Smith Barney.

Rhea-AI Filing Summary

Shopify Inc. (SHOP) received a notice under Rule 144 that officer Jeff Hoffmeister plans to sell 11,647 Class A Subordinate Voting Shares through Morgan Stanley Smith Barney. The filing lists an aggregate market value of about $1,500,017.13 for these shares, based on a September 11, 2026 closing price of $128.79 per share.

The shares to be sold were acquired upon the vesting of restricted stock units during the period from September 9, 2025 through December 29, 2025. Shares outstanding were 1,208,570,347 as of September 14, 2026; this is a baseline figure, not the amount being sold. The notice also discloses prior Rule 144 sales by Hoffmeister over the last three months.

Key Figures

Shares planned for sale: 11,647 shares Aggregate market value of planned sale: $1,500,017.13 Shares outstanding: 1,208,570,347 shares +4 more

7 metrics

Shares planned for sale 11,647 shares Class A Subordinate Voting Shares listed in the Rule 144 notice

Aggregate market value of planned sale $1,500,017.13 Calculated using September 11, 2026 closing price of $128.79 per share

Shares outstanding 1,208,570,347 shares Shopify Class A Subordinate Voting Shares outstanding as of September 14, 2026

Prior sale on August 28, 2026 1,966 shares; $305,224.84 Class A Subordinate Voting Shares sold by Jeff Hoffmeister in past three months

Prior sale on July 28, 2026 1,890 shares; $250,476.03 Class A Subordinate Voting Shares sold by Jeff Hoffmeister in past three months

Prior sale on June 29, 2026 1,972 shares; $229,281.68 Class A Subordinate Voting Shares sold by Jeff Hoffmeister in past three months

RSU vesting period September 9, 2025 through December 29, 2025 Period during which the RSUs that produced the shares vested

Key Terms

Rule 144, restricted stock units, Class A Subordinate Voting Shares

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

restricted stock units financial

"The securities to be sold were acquired upon the vesting of restricted stock units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Class A Subordinate Voting Shares financial

"Class A Subordinate Voting Shares | 08/28/2026 | 1966 | 305224.84"

Class A subordinate voting shares are a type of common stock that carries limited voting power compared with a superior share class; holders own the economic interest in the company but usually have less influence over major decisions than holders of higher-vote shares. For investors this matters because these shares can trade at different prices and offer the same upside and dividend rights but less control—like owning a seat on a bus instead of the driver’s seat.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Shopify (SHOP) disclose about Jeff Hoffmeister’s planned share sale?

The notice states that officer Jeff Hoffmeister intends to sell 11,647 Class A Subordinate Voting Shares of Shopify Inc. under Rule 144. The aggregate market value for these shares is listed as $1,500,017.13, calculated using the September 11, 2026 closing price of $128.79 per share.

How many Shopify (SHOP) shares did Jeff Hoffmeister sell in the past three months?

The filing lists three sales of Class A Subordinate Voting Shares by Jeff Hoffmeister: 1,966 shares on August 28, 2026, 1,890 shares on July 28, 2026, and 1,972 shares on June 29, 2026, with aggregate values of $305,224.84, $250,476.03, and $229,281.68, respectively.

What is the source of the Shopify (SHOP) shares Jeff Hoffmeister plans to sell?

The shares to be sold were acquired upon the vesting of restricted stock units during the period from September 9, 2025 through December 29, 2025, according to the remarks section of the notice filed for Shopify Inc.

How many Shopify (SHOP) shares were outstanding as of September 14, 2026?

The filing reports that 1,208,570,347 shares of Shopify Inc. were outstanding as of September 14, 2026. This figure is provided as a reference for Rule 144 calculations and is not the number of shares being sold.

What price was used to calculate the market value of Jeff Hoffmeister’s planned Shopify (SHOP) sale?

The aggregate market value of $1,500,017.13 for the 11,647 shares is calculated using the September 11, 2026 closing price of $128.79 per share, as stated in the remarks of the Rule 144 notice for Shopify Inc.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/14/2026 - 05:00 PM Accepted by SEC EDGAR 09/14/2026 - 04:48 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001962732
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Shopify Inc.
SEC File Number	001-37400
Address of Issuer	151 O'Connor Street, Ground Floor Ottawa ONTARIO, CANADA K2P 2L8
Phone	6132412828
Name of Person for Whose Account the Securities are To Be Sold	JEFF HOFFMEISTER
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	11647	1500017.13	1208570347	09/14/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Subordinate Voting Shares	09/09/2025	Vesting of RSUs	Issuer			11647	09/09/2025	Vesting of RSUs

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JEFF HOFFMEISTER 151 O'Connor Street, Ground Floor Ottawa A6 K2P 2L8	Class A Subordinate Voting Shares	08/28/2026	1966	305224.84
JEFF HOFFMEISTER 151 O'Connor Street, Ground Floor Ottawa A6 K2P 2L8	Class A Subordinate Voting Shares	07/28/2026	1890	250476.03
JEFF HOFFMEISTER 151 O'Connor Street, Ground Floor Ottawa A6 K2P 2L8	Class A Subordinate Voting Shares	06/29/2026	1972	229281.68

144: Remarks and Signature

Remarks	The securities to be sold were acquired upon the vesting of restricted stock units during the period of 09/09/2025 through 12/29/2025. Aggregate market value calculated using 09/11/2026 closing price of $128.79 per share. Number of shares outstanding as of 09/14/2026. Dates of sale reflect a three month period starting on September 14th.
Date of Notice	09/14/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	06/13/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jeff Hoffmeister
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)