SiteOne (SITE) insider sale: 865 shares sold by director under trading plan
Rhea-AI Filing Summary
Fred M. Diaz, a director of SiteOne Landscape Supply, Inc. (SITE), reported a sale of 865 shares of the issuer's common stock on 08/29/2025 at a price of $145.07 per share. The Form 4 shows the transaction was executed under a Rule 10b5-1 sales plan adopted by the reporting person on May 27, 2025. Following the reported sale, Mr. Diaz beneficially owned 11,267 shares, held directly. The filing was signed by attorney-in-fact John Guthrie on 09/03/2025. The Form 4 is a routine disclosure of an insider sale made pursuant to a pre-established trading plan.
Positive
- Transaction executed under a Rule 10b5-1 plan, indicating pre-established trading instructions and compliance intent
- Timely Form 4 disclosure filed and signed by attorney-in-fact, providing transparency on insider activity
- Post-transaction beneficial ownership disclosed (11,267 shares), allowing investors to see remaining insider stake
Negative
- Insider sale reported, which may be interpreted by some investors as decreased insider shareholding
- No context on relative size of the sale versus total insider holdings or company float in the filing
Insights
TL;DR: Director sold a small block of shares under a 10b5-1 plan; transaction is a routine insider disclosure without additional financial data.
The Form 4 reports a single non-derivative sale of 865 shares at $145.07 on 08/29/2025 executed under a Rule 10b5-1 plan adopted 05/27/2025. The filing shows direct ownership of 11,267 shares after the sale. There are no accompanying disclosures of option exercises, additional grants, or other material transactions. From an earnings/valuation perspective, this filing provides only disclosure of insider liquidity, not operational or financial performance metrics.
TL;DR: Sale executed under a documented 10b5-1 plan and reported promptly; governance disclosure appears compliant.
The reporting person is identified as a director and the Form 4 indicates the sale was pursuant to an established Rule 10b5-1 plan, which typically provides an affirmative defense against insider trading claims when properly adopted. The Form 4 was signed by an attorney-in-fact and includes the plan adoption date and post-transaction beneficial ownership. There are no signs in this filing of unreported related-party transactions or deviations from standard Section 16 reporting.