SharkNinja CEO sells 500,000 shares after RSU exercise

SharkNinja, Inc. Chief Executive Officer and director Mark Barrocas exercised 200,000 restricted share units into 200,000 ordinary shares, and after this transaction 300,000 restricted share units remained directly held.

Rhea-AI Filing Summary

SharkNinja, Inc. Chief Executive Officer and director Mark Barrocas exercised 200,000 restricted share units into 200,000 ordinary shares, and after this transaction 300,000 restricted share units remained directly held. He then delivered or withheld 78,700 ordinary shares at $185.52 per share for payment of exercise price or tax liability and sold 250,000 shares at $170.00 and 250,000 shares at $185.00 in open-market or private sales. Each restricted share unit represents the contingent right to receive one ordinary share, and related performance restricted share units may yield up to 500,000 ordinary shares if specified market capitalization targets are met over a five-year period beginning January 1, 2026. All reported transactions were effected pursuant to a Rule 10b5-1 trading plan.

Insider Trade Summary 10b5-1

Exercise and sale activity reported; no spread calculated

Exercise and Sale 5 txns

Insider Barrocas Mark

Role Chief Executive Officer

Sold 500,000 shs ($88.75M)

Approx. gross sale proceeds $88.75M

Type	Security	Shares	Price	Value
Exercise	Restricted Share Units F1, F2	200,000	$0.00	$0.00
Exercise	Ordinary Shares	200,000	$0.00	$0.00
Exercise Price or Tax Liability	Ordinary Shares	78,700	$185.52	$14.60M
Sale	Ordinary Shares	250,000	$185.00	$46.25M
Sale	Ordinary Shares	250,000	$170.00	$42.50M

Holdings After Transaction: Restricted Share Units — 300,000 contracts (Direct); Ordinary Shares — 1,617,959 shares (Direct)

Footnotes (2)

1. F1. Each Restricted Share Unit represents the contingent right to receive one ordinary share.
2. F2. These Performance Restricted Share Units were granted on January 2, 2026 and entitle the Reporting Person the right to receive up to 500,000 ordinary shares if certain market capitalization targets are satisfied over a 5-year period beginning on January 1, 2026.

Key Figures

RSUs exercised: 200,000 shares RSUs remaining: 300,000 units Shares withheld for exercise price or taxes: 78,700 shares at $185.52 +3 more

6 metrics

RSUs exercised 200,000 shares Restricted share units exercised into ordinary shares on August 7, 2026

RSUs remaining 300,000 units Restricted share units directly held after the August 7, 2026 exercise

Shares withheld for exercise price or taxes 78,700 shares at $185.52 Ordinary shares delivered or withheld under code F on August 7, 2026

Sale at $170.00 250,000 shares at $170.00 Ordinary shares sold on August 5, 2026 in open-market or private transactions

Sale at $185.00 250,000 shares at $185.00 Ordinary shares sold on August 6, 2026 in open-market or private transactions

Performance RSU maximum 500,000 ordinary shares Maximum shares potentially issuable under performance RSUs granted January 2, 2026

Key Terms

Restricted Share Units, Performance Restricted Share Units, Rule 10b5-1 trading plan, market capitalization targets, +1 more

5 terms

Restricted Share Units financial

"Each Restricted Share Unit represents the contingent right to receive one ordinary share"

Restricted share units (RSUs) are a promise from a company to give an employee or service provider actual shares or cash equal to the shares after certain conditions are met, typically staying with the company for a set time or hitting performance targets. Think of them like a time-locked gift card that becomes usable only after you’ve earned it. For investors, RSUs matter because they align employee incentives with company performance and can increase the number of shares outstanding over time, diluting existing ownership and affecting earnings per share.

Performance Restricted Share Units financial

"These Performance Restricted Share Units were granted on January 2, 2026 and entitle"

Performance restricted share units are a type of long-term compensation award that promise company shares or cash only if specified performance goals and usually a service (time) condition are met over a set period. They matter to investors because they can dilute existing shareholders when paid, create a future expense on the company’s financial statements, and reveal how pay is tied to management’s achievement of measurable targets.

Rule 10b5-1 trading plan regulatory

"All reported transactions were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

market capitalization targets financial

"if certain market capitalization targets are satisfied over a 5-year period"

Payment of exercise price or tax liability financial

"Payment of exercise price or tax liability by delivering or withholding securities"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider stock transactions did SharkNinja (SN) CEO Mark Barrocas report?

Mark Barrocas reported exercising 200,000 restricted share units into 200,000 ordinary shares, delivering or withholding 78,700 shares for exercise price or tax liability, and selling 500,000 ordinary shares in open-market or private transactions on August 5–7, 2026.

At what prices did SharkNinja (SN) CEO Mark Barrocas sell shares?

Mark Barrocas sold 250,000 ordinary shares at $170.00 per share on August 5, 2026 and 250,000 shares at $185.00 per share on August 6, 2026, according to the reported non-derivative transactions.

How many SharkNinja (SN) restricted share units does the CEO retain after these transactions?

After exercising 200,000 restricted share units, Mark Barrocas directly held 300,000 restricted share units. Each unit represents a contingent right to receive one ordinary share, based on the company’s disclosure for this derivative position.

Were SharkNinja (SN) CEO Mark Barrocas’s transactions under a Rule 10b5-1 plan?

Yes. The company indicated that the reported transactions were effected pursuant to a Rule 10b5-1 trading plan, meaning the trades followed a pre-established, pre-arranged schedule rather than being timed at the insider’s discretion.

What are the terms of SharkNinja (SN) CEO’s performance restricted share units?

Performance restricted share units granted on January 2, 2026 entitle Mark Barrocas to receive up to 500,000 ordinary shares if specified market capitalization targets are met over a five-year period beginning January 1, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/07/2026 - 06:51 PM Accepted by SEC EDGAR 08/07/2026 - 06:51 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Barrocas Mark

(Last) (First) (Middle)

89 A STREET

(Street)

NEEDHAM MASSACHUSETTS 02494

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
SharkNinja, Inc. [ SN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	08/05/2026		S		250,000	D	$170	1,746,659	D
Ordinary Shares	08/06/2026		S		250,000	D	$185	1,496,659	D
Ordinary Shares	08/07/2026		M		200,000	A	$0	1,696,659	D
Ordinary Shares	08/07/2026		F		78,700	D	$185.52	1,617,959	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Share Units	(1)	08/07/2026		M			200,000	(2)	(2)	Ordinary Shares	200,000	$0	300,000	D

Explanation of Responses:

1. Each Restricted Share Unit represents the contingent right to receive one ordinary share.

2. These Performance Restricted Share Units were granted on January 2, 2026 and entitle the Reporting Person the right to receive up to 500,000 ordinary shares if certain market capitalization targets are satisfied over a 5-year period beginning on January 1, 2026.

	/s/ Pedro J. Lopez-Baldrich, Attorney-in-Fact for Mark Barrocas	08/07/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)