SharkNinja (NYSE: SN) CEO exercises RSUs and sells 500,000 shares
Rhea-AI Filing Summary
SharkNinja, Inc. Chief Executive Officer and director Mark Barrocas exercised 200,000 restricted share units into 200,000 ordinary shares, and after this transaction 300,000 restricted share units remained directly held. He then delivered or withheld 78,700 ordinary shares at $185.52 per share for payment of exercise price or tax liability and sold 250,000 shares at $170.00 and 250,000 shares at $185.00 in open-market or private sales. Each restricted share unit represents the contingent right to receive one ordinary share, and related performance restricted share units may yield up to 500,000 ordinary shares if specified market capitalization targets are met over a five-year period beginning January 1, 2026. All reported transactions were effected pursuant to a Rule 10b5-1 trading plan.
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Insights
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Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
5 txns
Insider
Barrocas Mark
Role
Chief Executive Officer
Sold
500,000 shs ($88.75M)
Approx. gross sale proceeds
$88.75M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Share Units F1, F2 | 200,000 | $0.00 | $0.00 |
| Exercise | Ordinary Shares | 200,000 | $0.00 | $0.00 |
| Exercise Price or Tax Liability | Ordinary Shares | 78,700 | $185.52 | $14.60M |
| Sale | Ordinary Shares | 250,000 | $185.00 | $46.25M |
| Sale | Ordinary Shares | 250,000 | $170.00 | $42.50M |
Holdings After Transaction:
Restricted Share Units — 300,000 shares (Direct);
Ordinary Shares — 1,617,959 shares (Direct)
Footnotes (2)
- F1. Each Restricted Share Unit represents the contingent right to receive one ordinary share.
- F2. These Performance Restricted Share Units were granted on January 2, 2026 and entitle the Reporting Person the right to receive up to 500,000 ordinary shares if certain market capitalization targets are satisfied over a 5-year period beginning on January 1, 2026.
Key Figures
RSUs exercised: 200,000 shares
RSUs remaining: 300,000 units
Shares withheld for exercise price or taxes: 78,700 shares at $185.52
+3 more
6 metrics
RSUs exercised
200,000 shares
Restricted share units exercised into ordinary shares on August 7, 2026
RSUs remaining
300,000 units
Restricted share units directly held after the August 7, 2026 exercise
Shares withheld for exercise price or taxes
78,700 shares at $185.52
Ordinary shares delivered or withheld under code F on August 7, 2026
Sale at $170.00
250,000 shares at $170.00
Ordinary shares sold on August 5, 2026 in open-market or private transactions
Sale at $185.00
250,000 shares at $185.00
Ordinary shares sold on August 6, 2026 in open-market or private transactions
Performance RSU maximum
500,000 ordinary shares
Maximum shares potentially issuable under performance RSUs granted January 2, 2026
Key Terms
Restricted Share Units, Performance Restricted Share Units, Rule 10b5-1 trading plan, market capitalization targets, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"All reported transactions were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
market capitalization targets financial
"if certain market capitalization targets are satisfied over a 5-year period"
Payment of exercise price or tax liability financial
"Payment of exercise price or tax liability by delivering or withholding securities"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider stock transactions did SharkNinja (SN) CEO Mark Barrocas report?
Mark Barrocas reported exercising 200,000 restricted share units into 200,000 ordinary shares, delivering or withholding 78,700 shares for exercise price or tax liability, and selling 500,000 ordinary shares in open-market or private transactions on August 5–7, 2026.
Were SharkNinja (SN) CEO Mark Barrocas’s transactions under a Rule 10b5-1 plan?
Yes. The company indicated that the reported transactions were effected pursuant to a Rule 10b5-1 trading plan, meaning the trades followed a pre-established, pre-arranged schedule rather than being timed at the insider’s discretion.