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Sleep Number 13D/A: Activist Stadium Capital Supports Turnaround, Holds 11.5%

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
SCHEDULE 13D/A

Rhea-AI Filing Summary

Stadium Capital Management and related entities filed Amendment No. 8 to their Schedule 13D on Sleep Number Corp. (SNBR). They collectively hold 2,616,459 shares, equal to 11.5 % of the 22.77 million shares outstanding as of 28 Jun 2025. Voting and dispositive power are entirely shared among the reporting persons; none is held solely.

Purpose. Stadium says its prior governance concerns have been addressed: the board has been reduced in size, a new CEO, Linda Findley, was hired, and a turnaround plan is underway. After extensive meetings, the group is “deeply impressed” with Findley’s strategy and execution pace and now fully supports management and the re-configured board, positioning itself as a constructive partner.

Recent activity. The group reports no transactions in the past 60 days; share count is unchanged versus prior amendment. Source of funds is primarily affiliate funds (AF) and working capital (WC). The filing signals a shift from open activism toward supportive engagement while maintaining a sizeable stake capable of influencing strategy.

Positive

  • Large 11.5 % stake re-affirmed, signaling continued commitment by an informed shareholder.
  • Public endorsement of CEO Linda Findley suggests activist concerns are resolved and governance stability improving.
  • No recent sales disclosed, indicating holding conviction amid turnaround efforts.

Negative

  • Filing shows no additional share accumulation; upside conviction not reinforced with new capital.
  • Past governance issues acknowledged, implying execution risk remains if turnaround falters.

Insights

TL;DR: 11.5 % stake, activist turns ally, governance risk subsides.

Stadium’s move from critical activist to cooperative shareholder reduces short-term boardroom friction and may speed strategic execution. Holding >10 % keeps leverage if progress stalls, but their public endorsement of CEO Findley lowers the probability of proxy fights. For investors, the filing signals increasing governance stability and confirms that a sophisticated shareholder believes in the turnaround story. Impact: modestly positive for sentiment, limited direct financial effect absent new share purchases.

TL;DR: Large holder backs new CEO; validates turnaround thesis.

Sleep Number’s differentiated product requires operational fix, not reinvention. Stadium’s 11.5 % position and vocal support bolster credibility of the new leadership’s plan and could attract other institutional interest. However, the absence of incremental buying and the still-early stage of recovery temper near-term valuation upside. I classify the filing as positive but not transformative for fundamentals.






If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D


STADIUM CAPITAL MANAGEMENT LLC
Signature:/s/ Alexander M. Seaver
Name/Title:Alexander M. Seaver, Manager
Date:08/06/2025
Stadium Capital Management GP, L.P.
Signature:/s/ Alexander M. Seaver
Name/Title:Alexander M. Seaver, Manager of its General Partner
Date:08/06/2025
Stadium Special Opportunity I, L.P.
Signature:/s/ Alexander M. Seaver
Name/Title:Alexander M. Seaver, Manager of the General Partner of its General Partner
Date:08/06/2025
STADIUM CAPITAL PARTNERS L P
Signature:/s/ Alexander M. Seaver
Name/Title:Alexander M. Seaver, Manager of the General Partner of its General Partner
Date:08/06/2025
SEAVER ALEXANDER M
Signature:/s/ Alexander M. Seaver
Name/Title:Alexander M. Seaver
Date:08/06/2025

FAQ

How much of Sleep Number (SNBR) does Stadium Capital own?

Stadium Capital and affiliates beneficially own 2,616,459 shares, or 11.5 % of SNBR’s outstanding stock.

Did Stadium Capital buy or sell SNBR shares recently?

No. The filing states no transactions in Sleep Number shares during the last 60 days.

Why did Stadium Capital file this Schedule 13D/A?

To update its stake and note that it now supports the new CEO and board following prior governance concerns.

What is Stadium Capital’s view of Sleep Number’s new CEO, Linda Findley?

The group is “deeply impressed” with Findley’s strategy and believes the turnaround is well underway.

Does the filing indicate further activist action?

Not at this time; Stadium positions itself as a constructive partner but retains significant influence via its 11.5 % stake.
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