STOCK TITAN

[Form 4] Sonos, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

Sonos, Inc. (SONO) – Form 4 insider filing

CEO & Director Thomas Conrad was granted 326,615 restricted stock units (RSUs) on 22-Jul-2025. Each RSU converts to one common share at no cost upon vesting. The award vests 25 % on each annual anniversary of 22-Jul-2025 until fully vested in four years and carries double-trigger acceleration protection. Following the grant, Conrad beneficially owns 326,615 shares, held directly.

Key take-aways

  • Transaction is an acquisition (code “A”); no shares were sold.
  • Equity issuance aligns CEO incentives with shareholders but results in potential dilution of ~0.25 % of SONO’s 129 m shares outstanding (based on last 10-Q share count).
  • Grant structure encourages long-term retention, tying value realization to four-year service horizon.

Sonos, Inc. (SONO) – Comunicazione interna Form 4

Il CEO e Direttore Thomas Conrad ha ricevuto 326.615 unità azionarie vincolate (RSU) il 22 luglio 2025. Ogni RSU si converte in un'azione ordinaria senza costi al momento della maturazione. Il premio matura per il 25% in ciascun anniversario annuale del 22 luglio 2025 fino al completo maturamento in quattro anni e prevede una protezione con accelerazione a doppio trigger. Dopo l’assegnazione, Conrad detiene direttamente 326.615 azioni.

Punti chiave

  • La transazione è un’assegnazione (codice “A”); non sono state vendute azioni.
  • L’emissione di azioni allinea gli incentivi del CEO con quelli degli azionisti, ma comporta una potenziale diluizione di circa lo 0,25% sulle 129 milioni di azioni in circolazione di SONO (basato sull’ultimo conteggio del 10-Q).
  • La struttura del premio favorisce la fidelizzazione a lungo termine, legando la realizzazione del valore a un orizzonte di servizio di quattro anni.

Sonos, Inc. (SONO) – Presentación interna Formulario 4

El CEO y Director Thomas Conrad recibió 326,615 unidades de acciones restringidas (RSU) el 22 de julio de 2025. Cada RSU se convierte en una acción común sin costo al momento de la consolidación. La concesión se consolida en un 25 % en cada aniversario anual del 22 de julio de 2025 hasta estar completamente consolidada en cuatro años y cuenta con protección de aceleración con doble disparador. Tras la concesión, Conrad posee directamente 326,615 acciones.

Puntos clave

  • La transacción es una adquisición (código “A”); no se vendieron acciones.
  • La emisión de acciones alinea los incentivos del CEO con los accionistas, pero implica una posible dilución de aproximadamente el 0,25 % sobre las 129 millones de acciones en circulación de SONO (según el último conteo del 10-Q).
  • La estructura de la concesión fomenta la retención a largo plazo, vinculando la realización de valor a un horizonte de servicio de cuatro años.

Sonos, Inc. (SONO) – 내부자 신고서 Form 4

CEO 겸 이사인 Thomas Conrad가 2025년 7월 22일에 326,615개의 제한 주식 단위(RSU)를 부여받았습니다. 각 RSU는 베스팅 시 비용 없이 보통주 1주로 전환됩니다. 이 보상은 2025년 7월 22일 매년 기념일마다 25%씩 4년간 베스팅되며, 이중 조건 가속 보호가 적용됩니다. 부여 후 Conrad는 직접 보유한 326,615주를 소유하고 있습니다.

주요 내용

  • 거래는 취득(코드 “A”)이며, 주식 매도는 없었습니다.
  • 주식 발행은 CEO의 인센티브를 주주와 일치시키지만, SONO의 1억 2,900만 주(최근 10-Q 기준) 중 약 0.25%의 희석 가능성이 있습니다.
  • 보상 구조는 4년간의 근속 기간에 가치를 연계하여 장기 유지 유인을 제공합니다.

Sonos, Inc. (SONO) – Déclaration d’initié Formulaire 4

Le PDG et directeur Thomas Conrad s’est vu attribuer 326 615 unités d’actions restreintes (RSU) le 22 juillet 2025. Chaque RSU se convertit en une action ordinaire sans frais lors de l’acquisition des droits. La récompense acquiert 25 % de ses droits à chaque anniversaire annuel du 22 juillet 2025 jusqu’à être entièrement acquise en quatre ans, avec une protection d’accélération à double déclencheur. Après l’attribution, Conrad détient directement 326 615 actions.

Points clés

  • La transaction est une attribution (code « A ») ; aucune action n’a été vendue.
  • L’émission d’actions aligne les incitations du PDG avec celles des actionnaires, mais entraîne une dilution potentielle d’environ 0,25 % des 129 millions d’actions en circulation de SONO (selon le dernier décompte 10-Q).
  • La structure de l’attribution encourage la rétention à long terme, en liant la réalisation de la valeur à une période de service de quatre ans.

Sonos, Inc. (SONO) – Insider-Meldung Form 4

CEO und Direktor Thomas Conrad wurden am 22. Juli 2025 326.615 Restricted Stock Units (RSUs) gewährt. Jede RSU wandelt sich bei Vesting kostenfrei in eine Stammaktie um. Die Zuteilung vestet jeweils zu 25 % am jährlichen Jahrestag des 22. Juli 2025, bis sie nach vier Jahren vollständig vestet ist, und beinhaltet eine doppelte Beschleunigungsschutzklausel. Nach der Zuteilung besitzt Conrad direkt 326.615 Aktien.

Wichtige Erkenntnisse

  • Die Transaktion ist eine Erwerbung (Code „A“); es wurden keine Aktien verkauft.
  • Die Aktienausgabe richtet die Anreize des CEO auf die Aktionäre aus, führt jedoch zu einer potenziellen Verwässerung von etwa 0,25 % bei 129 Mio. ausstehenden SONO-Aktien (basierend auf dem letzten 10-Q).
  • Die Zuteilungsstruktur fördert langfristige Bindung, indem die Wertrealisierung an einen vierjährigen Dienstzeitraum gekoppelt ist.

Positive
  • None.
Negative
  • None.

Insights

TL;DR: Routine CEO equity grant; improves alignment, minimal dilution; neutral market impact.

The 326,615-share RSU award represents roughly 1.4× Mr. Conrad’s annual base salary at current price levels and is consistent with peer-group long-term incentive practice. Four-year vesting plus double-trigger acceleration strengthens retention while avoiding excessive single-trigger change-of-control payouts. Dilution is under 0.3 % and within Sonos’s existing equity plan limits. No cash outlay or insider sales occurred, so immediate EPS impact is nil. Overall, the filing signals standard incentive refresh rather than a strategic shift and should be viewed as governance-neutral.

Sonos, Inc. (SONO) – Comunicazione interna Form 4

Il CEO e Direttore Thomas Conrad ha ricevuto 326.615 unità azionarie vincolate (RSU) il 22 luglio 2025. Ogni RSU si converte in un'azione ordinaria senza costi al momento della maturazione. Il premio matura per il 25% in ciascun anniversario annuale del 22 luglio 2025 fino al completo maturamento in quattro anni e prevede una protezione con accelerazione a doppio trigger. Dopo l’assegnazione, Conrad detiene direttamente 326.615 azioni.

Punti chiave

  • La transazione è un’assegnazione (codice “A”); non sono state vendute azioni.
  • L’emissione di azioni allinea gli incentivi del CEO con quelli degli azionisti, ma comporta una potenziale diluizione di circa lo 0,25% sulle 129 milioni di azioni in circolazione di SONO (basato sull’ultimo conteggio del 10-Q).
  • La struttura del premio favorisce la fidelizzazione a lungo termine, legando la realizzazione del valore a un orizzonte di servizio di quattro anni.

Sonos, Inc. (SONO) – Presentación interna Formulario 4

El CEO y Director Thomas Conrad recibió 326,615 unidades de acciones restringidas (RSU) el 22 de julio de 2025. Cada RSU se convierte en una acción común sin costo al momento de la consolidación. La concesión se consolida en un 25 % en cada aniversario anual del 22 de julio de 2025 hasta estar completamente consolidada en cuatro años y cuenta con protección de aceleración con doble disparador. Tras la concesión, Conrad posee directamente 326,615 acciones.

Puntos clave

  • La transacción es una adquisición (código “A”); no se vendieron acciones.
  • La emisión de acciones alinea los incentivos del CEO con los accionistas, pero implica una posible dilución de aproximadamente el 0,25 % sobre las 129 millones de acciones en circulación de SONO (según el último conteo del 10-Q).
  • La estructura de la concesión fomenta la retención a largo plazo, vinculando la realización de valor a un horizonte de servicio de cuatro años.

Sonos, Inc. (SONO) – 내부자 신고서 Form 4

CEO 겸 이사인 Thomas Conrad가 2025년 7월 22일에 326,615개의 제한 주식 단위(RSU)를 부여받았습니다. 각 RSU는 베스팅 시 비용 없이 보통주 1주로 전환됩니다. 이 보상은 2025년 7월 22일 매년 기념일마다 25%씩 4년간 베스팅되며, 이중 조건 가속 보호가 적용됩니다. 부여 후 Conrad는 직접 보유한 326,615주를 소유하고 있습니다.

주요 내용

  • 거래는 취득(코드 “A”)이며, 주식 매도는 없었습니다.
  • 주식 발행은 CEO의 인센티브를 주주와 일치시키지만, SONO의 1억 2,900만 주(최근 10-Q 기준) 중 약 0.25%의 희석 가능성이 있습니다.
  • 보상 구조는 4년간의 근속 기간에 가치를 연계하여 장기 유지 유인을 제공합니다.

Sonos, Inc. (SONO) – Déclaration d’initié Formulaire 4

Le PDG et directeur Thomas Conrad s’est vu attribuer 326 615 unités d’actions restreintes (RSU) le 22 juillet 2025. Chaque RSU se convertit en une action ordinaire sans frais lors de l’acquisition des droits. La récompense acquiert 25 % de ses droits à chaque anniversaire annuel du 22 juillet 2025 jusqu’à être entièrement acquise en quatre ans, avec une protection d’accélération à double déclencheur. Après l’attribution, Conrad détient directement 326 615 actions.

Points clés

  • La transaction est une attribution (code « A ») ; aucune action n’a été vendue.
  • L’émission d’actions aligne les incitations du PDG avec celles des actionnaires, mais entraîne une dilution potentielle d’environ 0,25 % des 129 millions d’actions en circulation de SONO (selon le dernier décompte 10-Q).
  • La structure de l’attribution encourage la rétention à long terme, en liant la réalisation de la valeur à une période de service de quatre ans.

Sonos, Inc. (SONO) – Insider-Meldung Form 4

CEO und Direktor Thomas Conrad wurden am 22. Juli 2025 326.615 Restricted Stock Units (RSUs) gewährt. Jede RSU wandelt sich bei Vesting kostenfrei in eine Stammaktie um. Die Zuteilung vestet jeweils zu 25 % am jährlichen Jahrestag des 22. Juli 2025, bis sie nach vier Jahren vollständig vestet ist, und beinhaltet eine doppelte Beschleunigungsschutzklausel. Nach der Zuteilung besitzt Conrad direkt 326.615 Aktien.

Wichtige Erkenntnisse

  • Die Transaktion ist eine Erwerbung (Code „A“); es wurden keine Aktien verkauft.
  • Die Aktienausgabe richtet die Anreize des CEO auf die Aktionäre aus, führt jedoch zu einer potenziellen Verwässerung von etwa 0,25 % bei 129 Mio. ausstehenden SONO-Aktien (basierend auf dem letzten 10-Q).
  • Die Zuteilungsstruktur fördert langfristige Bindung, indem die Wertrealisierung an einen vierjährigen Dienstzeitraum gekoppelt ist.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Conrad Thomas

(Last) (First) (Middle)
C/O SONOS, INC.
301 COROMAR DRIVE

(Street)
SANTA BARBARA CA 93117

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Sonos Inc [ SONO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
3. Date of Earliest Transaction (Month/Day/Year)
07/22/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (1) 07/22/2025 A 326,615 (2) (2) Common Stock 326,615 $0 326,615 D
Explanation of Responses:
1. Each restricted stock unit ("RSU") represents a contingent right to receive 1 share of the Issuer's Common Stock upon vesting and settlement for no consideration.
2. 1/4 of the shares subject to the RSUs vest on each annual anniversary date following the vesting commencement date of July 22, 2025, until such time as the RSUs are 100% vested, generally subject to the continuing employment of the Reporting Person on each vesting date. The RSUs are subject to double-trigger acceleration
/s/ Rebecca Schuster by power of attorney 07/23/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Sonos (SONO) shares were granted to the CEO?

Thomas Conrad received 326,615 RSUs, each convertible into one common share.

What is the vesting schedule for the RSUs granted on 22-Jul-2025?

25 % vests on each annual anniversary of 22-Jul-2025, reaching 100 % after four years.

Did the CEO sell any Sonos shares in this Form 4 filing?

No. The filing reflects an acquisition of RSUs; no sales or dispositions occurred.

Will the RSU award dilute existing SONO shareholders?

Yes, eventual issuance of 326,615 shares represents about 0.25 % dilution based on the latest share count.

What triggers accelerated vesting of the RSUs?

The award includes double-trigger acceleration, typically requiring both a change-of-control and termination event.
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SANTA BARBARA