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SRM Officer Cuts Stake by 50% in $9.41 Share Sale

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

SRM Entertainment (NASDAQ: SRM) filed a Form 4 on 06/26/2025 disclosing a significant insider sale.

VP of Production Development Deborah Lynn McDaniel-Hand sold 100,000 common shares on 06/23/2025 at $9.41, generating roughly $941 k. Her direct ownership fell to 100,000 shares, a ~50% reduction.

The filing does not indicate use of a Rule 10b5-1 plan, suggesting a discretionary transaction that could influence investor sentiment.

Positive

  • None.

Negative

  • Officer sale: VP Deborah McDaniel-Hand disposed of 100,000 shares (~50% of her holding) for $941k, potentially signaling reduced insider confidence.

Insights

VP sale halves stake—bearish insider signal.

The disposal of 100,000 shares at $9.41 removes roughly 50% of McDaniel-Hand’s direct holding, freeing about $941 k in liquidity. Absence of a 10b5-1 notation implies discretionary timing, often read as waning short-term confidence. While she retains an equal number of shares, the scale and one-time nature of the sale distinguish it from routine diversification. Investors should watch for corroborating insider activity or buybacks that might offset supply-side pressure.

Sizable but single-officer sale—monitor, not panic.

This transaction involves a vice-president, not a C-suite executive, and totals under $1 million. McDaniel-Hand still holds 100,000 shares, indicating continued exposure. Unless additional insiders follow suit or fundamentals deteriorate, the long-term thesis remains intact. Nonetheless, the sale adds a modest negative sentiment marker; near-term price action may reflect increased float and perceived insider caution.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
McDaniel-Hand Deborah Lynn

(Last) (First) (Middle)
C/O SRM ENTERTAINMENT, INC.
941 W. MORSE BLVD. SUITE 100

(Street)
WINTER PARK FL 32789

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
SRM Entertainment, Inc. [ SRM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
VP of Production Development
3. Date of Earliest Transaction (Month/Day/Year)
06/23/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/23/2025 S 100,000 D $9.41 100,000 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
/s/ Deborah McDaniel-Hand 06/25/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many SRM shares did Deborah Lynn McDaniel-Hand sell on June 23, 2025?

She sold 100,000 common shares of SRM.

What price did SRM's Vice President receive for the shares sold?

The shares were sold at $9.41 per share.

How many SRM shares does Deborah Lynn McDaniel-Hand own after the sale?

Following the transaction, she directly owns 100,000 shares.

What is Deborah Lynn McDaniel-Hand's role at SRM Entertainment?

She serves as Vice President of Product Development.

Was the SRM share sale made under a Rule 10b5-1 trading plan?

The filing does not indicate that the transaction was executed under a Rule 10b5-1(c) plan.
SRM Entertainment, Inc.

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SRM Stock Data

121.45M
10.67M
43.68%
1.6%
9.8%
Leisure
Games, Toys & Children's Vehicles (no Dolls & Bicycles)
Link
United States
WINTER PARK