STOCK TITAN

[Form 4] System1, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

System1, Inc. (SST) Chief Ad Operations Officer Brian Coppola reported two insider equity transactions on Form 4. On 07/28/25, 206 Class A shares were withheld (Code F) at $7.51 to cover taxes on the vesting of 469 previously-awarded RSUs, reducing his directly-held stock to 27,443 shares. The next day, 07/29/25, Coppola received a grant of 40,000 new RSUs (Code A) at no cost. One-third of the grant will vest on 15 Jul 2026, with the remaining two-thirds vesting in eight equal quarterly installments thereafter, contingent on continued employment. After the grant, his reported beneficial ownership increased to 67,443 shares, including 45,462 unvested RSUs. No derivative securities were exercised or sold, and there was no open-market buying or selling. The filing reflects routine equity compensation and tax-withholding activity rather than a directional view on System1’s share value.

Brian Coppola, Chief Ad Operations Officer di System1, Inc. (SST), ha comunicato due operazioni di equity insider tramite il Modulo 4. Il 28/07/25 sono state trattenute 206 azioni di Classe A (Codice F) al prezzo di 7,51 $ per coprire le tasse relative alla maturazione di 469 RSU precedentemente assegnate, riducendo il suo possesso diretto a 27.443 azioni. Il giorno successivo, il 29/07/25, Coppola ha ricevuto una concessione di 40.000 nuove RSU (Codice A) senza alcun costo. Un terzo della concessione maturerà il 15 luglio 2026, mentre i restanti due terzi matureranno in otto rate trimestrali uguali, subordinatamente al mantenimento dell'impiego. Dopo questa assegnazione, la sua proprietà beneficiaria segnalata è aumentata a 67.443 azioni, di cui 45.462 RSU non maturate. Non sono stati esercitati o venduti titoli derivati e non ci sono state operazioni di compravendita sul mercato aperto. La comunicazione riflette attività ordinarie di compensazione azionaria e ritenute fiscali, senza indicare una posizione sul valore delle azioni di System1.

Brian Coppola, Director de Operaciones Publicitarias de System1, Inc. (SST), reportó dos transacciones internas de acciones mediante el Formulario 4. El 28/07/25, se retuvieron 206 acciones Clase A (Código F) a $7.51 para cubrir impuestos por la consolidación de 469 RSU previamente otorgadas, reduciendo su tenencia directa a 27,443 acciones. Al día siguiente, 29/07/25, Coppola recibió una asignación de 40,000 nuevas RSU (Código A) sin costo. Un tercio de esta asignación se consolidará el 15 de julio de 2026, mientras que los dos tercios restantes se consolidarán en ocho cuotas trimestrales iguales, condicionadas a la continuidad del empleo. Tras esta asignación, su propiedad beneficiaria reportada aumentó a 67,443 acciones, incluyendo 45,462 RSU no consolidadas. No se ejercieron ni vendieron valores derivados, ni hubo compras o ventas en el mercado abierto. La presentación refleja actividades rutinarias de compensación accionaria y retención fiscal, sin indicar una postura sobre el valor de las acciones de System1.

System1, Inc. (SST)의 최고 광고 운영 책임자인 브라이언 코폴라가 내부자 주식 거래 두 건을 Form 4에 보고했습니다. 2025년 7월 28일, 469개의 이전에 부여된 RSU에 대한 세금 납부를 위해 206주의 클래스 A 주식이 (코드 F) $7.51에 원천징수되어 직접 보유 주식이 27,443주로 감소했습니다. 그 다음 날인 2025년 7월 29일, 코폴라는 비용 없이 40,000개의 새로운 RSU를 부여받았습니다 (코드 A). 부여된 RSU의 3분의 1은 2026년 7월 15일에 베스팅되며, 나머지 3분의 2는 이후 8회에 걸쳐 분기별로 균등하게 베스팅되며 계속 고용 상태를 유지해야 합니다. 이 부여 이후 그의 보고된 실질 소유 주식은 67,443주로 증가했으며, 이 중 45,462주는 베스팅되지 않은 RSU입니다. 파생 증권의 행사나 매도는 없었고, 공개 시장에서의 매매도 없었습니다. 이번 보고는 System1 주식 가치에 대한 방향성 판단이 아닌, 일상적인 주식 보상 및 세금 원천징수 활동을 반영합니다.

Brian Coppola, Directeur des opérations publicitaires chez System1, Inc. (SST), a déclaré deux transactions d'initiés sur actions via le Formulaire 4. Le 28/07/25, 206 actions de Classe A ont été retenues (Code F) à 7,51 $ pour couvrir les impôts liés à l'acquisition de 469 RSU précédemment attribuées, réduisant ainsi son stock détenu directement à 27 443 actions. Le lendemain, le 29/07/25, Coppola a reçu une attribution de 40 000 nouvelles RSU (Code A) sans frais. Un tiers de cette attribution sera acquis le 15 juillet 2026, les deux tiers restants seront acquis en huit versements trimestriels égaux, sous réserve de la poursuite de l'emploi. Après cette attribution, sa propriété bénéficiaire déclarée est passée à 67 443 actions, dont 45 462 RSU non acquises. Aucun titre dérivé n'a été exercé ou vendu, et il n'y a eu aucune transaction sur le marché libre. Ce dépôt reflète des activités courantes de rémunération en actions et de retenue fiscale, sans indication d'une position sur la valeur des actions de System1.

Brian Coppola, Chief Ad Operations Officer von System1, Inc. (SST), meldete zwei Insider-Aktientransaktionen im Formular 4. Am 28.07.25 wurden 206 Class-A-Aktien (Code F) zum Preis von 7,51 $ einbehalten, um Steuern auf die Freigabe von zuvor gewährten 469 RSUs zu decken, wodurch sein direkt gehaltener Aktienbestand auf 27.443 Aktien sank. Am nächsten Tag, dem 29.07.25, erhielt Coppola eine Zuteilung von 40.000 neuen RSUs (Code A) kostenlos. Ein Drittel der Zuteilung wird am 15. Juli 2026 freigegeben, die restlichen zwei Drittel in acht gleichen vierteljährlichen Raten, abhängig von fortgesetzter Beschäftigung. Nach der Zuteilung stieg sein gemeldeter wirtschaftlicher Eigentum auf 67.443 Aktien, davon 45.462 nicht freigegebene RSUs. Es wurden keine derivativen Wertpapiere ausgeübt oder verkauft, und es gab keinen Handel am offenen Markt. Die Meldung spiegelt routinemäßige Aktienvergütungs- und Steuerabzugsaktivitäten wider und stellt keine Einschätzung des Aktienwerts von System1 dar.

Positive
  • None.
Negative
  • None.

Insights

TL;DR: Routine RSU grant and tax withholding; neutral signal for SST investors.

The Form 4 discloses standard executive compensation. The 40 k RSU award modestly increases future dilution potential but vests over three years, limiting near-term share pressure. The 206-share disposal is purely for tax and immaterial. Coppola’s larger unvested position (≈45 k shares) aligns incentives with shareholders and does not indicate bearish sentiment, as no shares were sold for cash. Overall, the event is administratively significant but not materially impactful to SST’s valuation or float.

Brian Coppola, Chief Ad Operations Officer di System1, Inc. (SST), ha comunicato due operazioni di equity insider tramite il Modulo 4. Il 28/07/25 sono state trattenute 206 azioni di Classe A (Codice F) al prezzo di 7,51 $ per coprire le tasse relative alla maturazione di 469 RSU precedentemente assegnate, riducendo il suo possesso diretto a 27.443 azioni. Il giorno successivo, il 29/07/25, Coppola ha ricevuto una concessione di 40.000 nuove RSU (Codice A) senza alcun costo. Un terzo della concessione maturerà il 15 luglio 2026, mentre i restanti due terzi matureranno in otto rate trimestrali uguali, subordinatamente al mantenimento dell'impiego. Dopo questa assegnazione, la sua proprietà beneficiaria segnalata è aumentata a 67.443 azioni, di cui 45.462 RSU non maturate. Non sono stati esercitati o venduti titoli derivati e non ci sono state operazioni di compravendita sul mercato aperto. La comunicazione riflette attività ordinarie di compensazione azionaria e ritenute fiscali, senza indicare una posizione sul valore delle azioni di System1.

Brian Coppola, Director de Operaciones Publicitarias de System1, Inc. (SST), reportó dos transacciones internas de acciones mediante el Formulario 4. El 28/07/25, se retuvieron 206 acciones Clase A (Código F) a $7.51 para cubrir impuestos por la consolidación de 469 RSU previamente otorgadas, reduciendo su tenencia directa a 27,443 acciones. Al día siguiente, 29/07/25, Coppola recibió una asignación de 40,000 nuevas RSU (Código A) sin costo. Un tercio de esta asignación se consolidará el 15 de julio de 2026, mientras que los dos tercios restantes se consolidarán en ocho cuotas trimestrales iguales, condicionadas a la continuidad del empleo. Tras esta asignación, su propiedad beneficiaria reportada aumentó a 67,443 acciones, incluyendo 45,462 RSU no consolidadas. No se ejercieron ni vendieron valores derivados, ni hubo compras o ventas en el mercado abierto. La presentación refleja actividades rutinarias de compensación accionaria y retención fiscal, sin indicar una postura sobre el valor de las acciones de System1.

System1, Inc. (SST)의 최고 광고 운영 책임자인 브라이언 코폴라가 내부자 주식 거래 두 건을 Form 4에 보고했습니다. 2025년 7월 28일, 469개의 이전에 부여된 RSU에 대한 세금 납부를 위해 206주의 클래스 A 주식이 (코드 F) $7.51에 원천징수되어 직접 보유 주식이 27,443주로 감소했습니다. 그 다음 날인 2025년 7월 29일, 코폴라는 비용 없이 40,000개의 새로운 RSU를 부여받았습니다 (코드 A). 부여된 RSU의 3분의 1은 2026년 7월 15일에 베스팅되며, 나머지 3분의 2는 이후 8회에 걸쳐 분기별로 균등하게 베스팅되며 계속 고용 상태를 유지해야 합니다. 이 부여 이후 그의 보고된 실질 소유 주식은 67,443주로 증가했으며, 이 중 45,462주는 베스팅되지 않은 RSU입니다. 파생 증권의 행사나 매도는 없었고, 공개 시장에서의 매매도 없었습니다. 이번 보고는 System1 주식 가치에 대한 방향성 판단이 아닌, 일상적인 주식 보상 및 세금 원천징수 활동을 반영합니다.

Brian Coppola, Directeur des opérations publicitaires chez System1, Inc. (SST), a déclaré deux transactions d'initiés sur actions via le Formulaire 4. Le 28/07/25, 206 actions de Classe A ont été retenues (Code F) à 7,51 $ pour couvrir les impôts liés à l'acquisition de 469 RSU précédemment attribuées, réduisant ainsi son stock détenu directement à 27 443 actions. Le lendemain, le 29/07/25, Coppola a reçu une attribution de 40 000 nouvelles RSU (Code A) sans frais. Un tiers de cette attribution sera acquis le 15 juillet 2026, les deux tiers restants seront acquis en huit versements trimestriels égaux, sous réserve de la poursuite de l'emploi. Après cette attribution, sa propriété bénéficiaire déclarée est passée à 67 443 actions, dont 45 462 RSU non acquises. Aucun titre dérivé n'a été exercé ou vendu, et il n'y a eu aucune transaction sur le marché libre. Ce dépôt reflète des activités courantes de rémunération en actions et de retenue fiscale, sans indication d'une position sur la valeur des actions de System1.

Brian Coppola, Chief Ad Operations Officer von System1, Inc. (SST), meldete zwei Insider-Aktientransaktionen im Formular 4. Am 28.07.25 wurden 206 Class-A-Aktien (Code F) zum Preis von 7,51 $ einbehalten, um Steuern auf die Freigabe von zuvor gewährten 469 RSUs zu decken, wodurch sein direkt gehaltener Aktienbestand auf 27.443 Aktien sank. Am nächsten Tag, dem 29.07.25, erhielt Coppola eine Zuteilung von 40.000 neuen RSUs (Code A) kostenlos. Ein Drittel der Zuteilung wird am 15. Juli 2026 freigegeben, die restlichen zwei Drittel in acht gleichen vierteljährlichen Raten, abhängig von fortgesetzter Beschäftigung. Nach der Zuteilung stieg sein gemeldeter wirtschaftlicher Eigentum auf 67.443 Aktien, davon 45.462 nicht freigegebene RSUs. Es wurden keine derivativen Wertpapiere ausgeübt oder verkauft, und es gab keinen Handel am offenen Markt. Die Meldung spiegelt routinemäßige Aktienvergütungs- und Steuerabzugsaktivitäten wider und stellt keine Einschätzung des Aktienwerts von System1 dar.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Coppola Brian

(Last) (First) (Middle)
4235 REDWOOD AVE

(Street)
LOS ANGELES CA 90066

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
System1, Inc. [ SST ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Ad Operations Officer
3. Date of Earliest Transaction (Month/Day/Year)
07/28/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 07/28/2025 F 206(1) D $7.51 27,443(2) D
Class A Common Stock 07/29/2025 A 40,000(3) A $0 67,443(4) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Upon the vesting of 469 restricted stock units ("RSUs") previously granted to the reporting person, the Company withheld 206 shares to cover the reporting person's tax withholding obligation with respect to the vesting of such RSUs.
2. Includes 5,462 unvested RSUs.
3. The Reporting Person was granted 40,000 restricted stock units ("RSUs") in connection with his continued employment with System1, Inc. ("SST"). Each RSU represents the right to receive one share of SST Class A Common Stock upon vesting. Subject to the continued employment of Mr. Coppola through the applicable vesting date, one-third of the RSUs will vest on July 15, 2026, and the remaining two-thirds will vest in 8 substantially equal quarterly installments on each quarterly anniversary thereafter.
4. Includes 45,462 unvested RSUs.
Remarks:
/s/ Daniel Weinrot, Attorney-in-Fact for Brian Coppola 07/30/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many System1 (SST) shares did Brian Coppola dispose of on 07/28/2025?

He disposed of 206 shares, withheld by the company to cover tax obligations on vested RSUs.

What is the size of the new RSU grant to Coppola?

He received 40,000 restricted stock units, each convertible into one SST Class A share upon vesting.

When do the new RSUs granted to Coppola vest?

One-third vests on July 15, 2026; the remaining two-thirds vest in eight equal quarterly installments thereafter.

What is Coppola’s total reported ownership after the transactions?

The Form 4 shows 67,443 total shares beneficially owned, including 45,462 unvested RSUs.

Did Coppola sell any shares of SST in the open market?

No. The only share reduction was a withholding action for taxes; no open-market sales occurred.
System1, Inc.

NYSE:SST

SST Rankings

SST Latest News

SST Latest SEC Filings

SST Stock Data

51.60M
3.46M
43.13%
47.32%
2.93%
Specialty Business Services
Services-computer Programming, Data Processing, Etc.
Link
United States
MARINA DEL REY