[Form 4] Taboola.com Ltd. Insider Trading Activity

Rhea-AI Filing Summary

Taboola.com Ltd. reporting persons Apollo Management entities disclosed a sale of 180,171 Non-Voting Ordinary Shares on 09/15/2025 at $3.40 per share. After the reported transaction, the filing shows the Apollo reporting persons beneficially own 30,761,235 Non-Voting Ordinary Shares (indirect) and 39,525,691 Ordinary Shares (indirect). The form states the sales were made between the issuer and College Top Holdings, Inc. under the issuer's share repurchase program and were intended to prevent the reporting persons' ownership from reaching 25% or more. The filing includes cross-references to Exhibit 99.1 for further details and a signature exhibit filed as Exhibit 99.2.

Positive

• Transparent disclosure of the sale quantity, price, and purpose tied to the issuer's repurchase program
• Ownership levels reported post-transaction showing precise indirect holdings (30,761,235 and 39,525,691 shares)

Negative

• Sale reduces Apollo's stake by 180,171 non-voting shares, although the filing states this was intentional
• Key details deferred to exhibits (Exhibit 99.1 and Exhibit 99.2) rather than fully explained in the Form 4

Insights

Securities Analyst

TL;DR Apollo sold 180,171 non-voting shares at $3.40 to keep ownership below 25% via the issuer's repurchase program.

The transaction is a routine Section 16 disclosure showing a small, deliberate disposal relative to the large indirect holdings reported. The filing explicitly ties the sale to the issuer's share repurchase program and to College Top Holdings, Inc., indicating the sale was coordinated with Taboola rather than an open-market divestiture. The change reduces reported share count by 180,171 shares and documents ownership levels materially below the 25% threshold referenced in the explanation. No derivative transactions are reported.

Corporate Governance Expert

TL;DR Disclosure documents a controlled share disposal to maintain regulatory ownership limits, with exhibits referenced for more detail.

The filing clearly identifies the actors as Apollo Management GP, LLC and related Apollo entities, each listed as directors and 10% owners. It discloses the purpose of the sale—to prevent ownership from reaching 25%—which is a governance-related rationale explicitly stated in the form. The form references Exhibit 99.1 for background and Exhibit 99.2 for signatures, suggesting supplemental detail is available in those exhibits. No indications of litigation, insider trading concerns, or derivative exercises are present in the provided content.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Taboola.com Ltd. [ TBLA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Non-Voting Ordinary Shares, No Par Value	09/15/2025		J(1)		180,171	D	$3.4	30,761,235	I	See Footnote(2)
Ordinary Shares, No Par Value								39,525,691	I	See Footnote(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management Holdings, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. The reported sales are between the Issuer and College Top Holdings, Inc., as part of the Issuer's share repurchase program and are intended to keep the Reporting Persons' ownership of Taboola's outstanding shares from reaching 25% or more. See Exhibit 99.1 for more information.

2. See Exhibit 99.1.

	see signatures attached as Exhibit 99.2	09/17/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Apollo sell according to the Form 4 for Taboola (TBLAW)?

Apollo reported the sale of 180,171 Non-Voting Ordinary Shares on 09/15/2025 at $3.40 per share.

How many Taboola shares do the Apollo reporting persons own after the reported transaction?

The filing reports 30,761,235 Non-Voting Ordinary Shares (indirect) and 39,525,691 Ordinary Shares (indirect) following the transaction.

Why were the shares sold according to the filing?

The filing states the sales were between the issuer and College Top Holdings, Inc. under the issuer's share repurchase program and were intended to keep the reporting persons' ownership from reaching 25% or more.

Are there any derivative transactions reported in this Form 4?

No. Table II for derivative securities shows no reported derivative acquisitions, dispositions, or holdings in the provided content.

Where can I find more information referenced in the Form 4?

The filing references Exhibit 99.1 for more information on the sales and Exhibit 99.2 for signatures; those exhibits contain supplemental details.