STOCK TITAN

USA TODAY Co., Inc. (TDAY) director linked trust sells 13,471 shares

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

USA TODAY Co., Inc. director Louis John Jeffry reported transactions in the company’s common stock on 6 February 2026. An entity described as the Marital Trust U/A John J. Louis, Jr. Trust sold 13,471 shares at $5.85 per share, leaving that trust with 0 shares.

Following these transactions, Jeffry is reported as holding 665,108 shares directly and 9,873 and 3,478 shares indirectly through two separate trusts. A footnote notes that the marital trust was liquidated upon the death of its sole beneficiary, the director’s parent, and that Jeffry was not a trustee of that trust.

Positive

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Negative

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Insider Louis John Jeffry
Role Director
Sold 13,471 shs ($79K)
Type Security Shares Price Value
Sale Common Stock 13,471 $5.85 $79K
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 0 shares (Indirect, Marital Trust U/A John J. Louis, Jr. Trust); Common Stock — 665,108 shares (Direct)
Footnotes (1)
  1. [object Object]
Shares sold by marital trust 13,471 shares Open-market sale of common stock reported for 2026-02-06
Sale price per share $5.85 Price at which 13,471 shares of common stock were sold
Marital trust holdings after sale 0 shares Total shares following the reported transaction for Marital Trust U/A John J. Louis, Jr. Trust
Direct holdings after transactions 665,108 shares Common stock held directly by Louis John Jeffry following the reported transactions
Indirect holdings – trust for Louis 9,873 shares Common stock held indirectly via John Jeffry Louis, Jr. Trust under the Will of John J. Louis fbo John Jeffry Louis
Indirect holdings – trust for Tracy L. Merrill 3,478 shares Common stock held indirectly via John J. Louis, Jr. Trust under the Will of John J. Louis fbo Tracy L. Merrill
open-market sale financial
"transaction_action: open-market sale for the 13,471-share transaction"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
indirect ownership financial
"ownership_type: indirect for shares held through various trusts"
Marital Trust financial
"nature_of_ownership: Marital Trust U/A John J. Louis, Jr. Trust"
liquidated financial
"The trust was liquidated upon the death of the sole beneficiary"
Liquidated means converting assets into cash, typically by selling belongings or investments so outstanding debts and obligations can be paid. For investors, it matters because liquidation can signal the end of a business or the forced sale of holdings, often resulting in lower recoveries than ongoing operations would provide — like a hurried garage sale where items are sold to settle bills rather than kept for future income.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider transaction did TDAY director Louis John Jeffry report?

Director Louis John Jeffry reported an open-market sale of 13,471 shares of USA TODAY Co., Inc. common stock at $5.85 per share, executed through the Marital Trust U/A John J. Louis, Jr. Trust, which then held no remaining shares.

How many USA TODAY Co. (TDAY) shares did the marital trust sell and at what price?

The Marital Trust U/A John J. Louis, Jr. Trust sold 13,471 shares of USA TODAY Co., Inc. common stock at an average price of $5.85 per share, and its reported holdings in the stock declined to 0 shares after this transaction.

What are Louis John Jeffry’s reported direct holdings in TDAY after these transactions?

After the reported transactions, Louis John Jeffry’s direct holding in USA TODAY Co., Inc. common stock is 665,108 shares. This figure reflects his personal position separate from the various trusts that hold additional shares on an indirect basis.

What indirect TDAY holdings does Louis John Jeffry report through other trusts?

Beyond his direct stake, Louis John Jeffry reports 9,873 shares held via a trust for his benefit and 3,478 shares via a trust for Tracy L. Merrill, both under the Will of John J. Louis, Jr., representing indirect ownership positions.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Louis John Jeffry

(Last)(First)(Middle)
C/O USA TODAY CO., INC.
175 SULLY'S TRAIL, SUITE 203

(Street)
PITTSFORD NEW YORK 14534

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
USA TODAY Co., Inc. [ TDAY ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
02/06/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock665,108D
Common Stock3,478IJohn J. Louis, Jr. Trust under the Will of John J. Louis fbo Tracy L. Merrill
Common Stock9,873IJohn Jeffry Louis, Jr. Trust under the Will of John J. Louis fbo John Jeffry Louis
Common Stock02/06/2026S13,471(1)D$5.850IMarital Trust U/A John J. Louis, Jr. Trust(1)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The trust was liquidated upon the death of the sole beneficiary of the trust, the reporting person's parent. The reporting person was not a trustee of the trust.
Remarks:
/s/ Polly Grunfeld Sack, Attorney-in-Fact for John Jeffry Louis07/16/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)