Telecom Argentina (NYSE: TEO) consolidates brands under Personal across segments

Rhea-AI Filing Summary

Telecom Argentina S.A. is consolidating its commercial brands under the Personal name across its main business segments. These include connectivity services (Personal Fibra and Personal Móvil), entertainment (Personal Flow), digital finance (Personal Pay), smart home solutions (Personal Smarthome and Tienda Personal), and technology solutions for enterprises and governments (Personal Tech).

The company states that this change affects only its commercial brands. It does not alter Telecom Argentina S.A.’s corporate structure, its legal corporate name, or the ticker symbols under which its shares trade on Bolsas y Mercados Argentinos (BYMA) and the New York Stock Exchange (NYSE).

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16

of the Securities Exchange Act of 1934

For the month of December 2025

Commission File Number: 001-13464

Telecom Argentina S.A.

(Translation of registrant’s name into English)

General Hornos, No. 690, 1272

Buenos Aires, Argentina

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

Form 20-F x Form 40-F ¨ 

Telecom Argentina S.A.

TABLE OF CONTENTS

Item

1. English translation of letter dated December 16, 2025, to the Argentine Securities & Exchange Commission (Comisión Nacional de Valores)

FREE TRANSLATION   Buenos Aires, December 16, 2025   Comisión Nacional de Valores  

Re.: Relevant Matter

Dear Sirs,

I am writing to you as Responsible for Market Relations of Telecom Argentina S.A. (“Telecom Argentina” or the “Company”), located at General Hornos 690, City of Buenos Aires, to inform you that Telecom Argentina S.A. is consolidating its brands under Personal. This includes its commercial brands across the different business segments: connectivity (Personal Fibra and Personal Móvil), entertainment (Personal Flow), digital finance (Personal Pay), smart home solutions (Personal Smarthome and Tienda Personal), and technology solutions for enterprises and governments (Personal Tech).

It should be noted that this change impacts only the commercial brands and does not affect the Company’s corporate structure or its status in the financial markets. Telecom Argentina S.A. remains active as the Company’s legal corporate name, and the ticker symbols under which it is listed on Bolsas y Mercados Argentinos (BYMA) and the New York Stock Exchange (NYSE) remain unchanged.

Sincerely, 

Telecom Argentina S.A.

/s/Luis Fernando Rial Ubago

Responsible for Market Relations

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

		Telecom Argentina S.A.
Date:	December 16, 2025	By:	/s/ Luis Fernando Rial Ubago
			Name:	Luis Fernando Rial Ubago
			Title:	Responsible for Market Relations

FAQ

What branding change did Telecom Argentina (TEO) announce?

Telecom Argentina S.A. announced that it is consolidating its commercial brands under the Personal name across its different business segments.

Which services will use the Personal brand at Telecom Argentina (TEO)?

Services using the Personal brand include Personal Fibra and Personal Móvil for connectivity, Personal Flow for entertainment, Personal Pay for digital finance, Personal Smarthome and Tienda Personal for smart home, and Personal Tech for enterprise and government technology solutions.

Does the brand consolidation affect Telecom Argentina S.A.’s corporate structure?

The company states that the change impacts only commercial brands and does not affect its corporate structure.

Will Telecom Argentina (TEO) change its legal name after adopting the Personal brand?

No. Telecom Argentina S.A. remains active as the company’s legal corporate name even as commercial brands are consolidated under Personal.

Are Telecom Argentina’s ticker symbols on BYMA and NYSE changing?

The company indicates that the ticker symbols under which it is listed on BYMA and the NYSE remain unchanged despite the commercial rebranding.

Does the Personal rebranding affect Telecom Argentina’s status in financial markets?

Telecom Argentina S.A. explains that the brand change does not affect its status in the financial markets and that it continues to be listed under the same ticker symbols.