Taylor Morrison CEO Executes 10b5-1 Sale of 13,513 TMHC Shares

Rhea-AI Filing Summary

Sheryl D. Palmer, Chairman, President and CEO of Taylor Morrison Home Corp (TMHC), sold 13,513 shares of TMHC common stock on 09/05/2025 at a weighted average price of $72.06 under a pre-established Rule 10b5-1 plan. After the reported sale, Ms. Palmer directly beneficially owned 370,475 shares and indirectly held 19,211 shares through the Sheryl D. Palmer Trust. The filing states the 10b5-1 plan was entered March 19, 2025, and that the reported sale comprised multiple transactions at prices ranging from $72.00 to $72.39. The Form 4 was signed by an attorney-in-fact on 09/08/2025.

Positive

• Transaction executed under a Rule 10b5-1 plan, indicating pre-established, non-discretionary trading
• Transparent disclosure of weighted average price and price range ($72.00–$72.39)
• Reporting person retains substantial ownership: 370,475 shares directly and 19,211 indirectly via trust

Negative

• Insider sale by CEO reduces direct beneficial ownership by 13,513 shares
• Exact per-trade quantities and prices not included in filing; available only upon request

Insights

Corporate Governance Expert

TL;DR: Insider sale executed under a 10b5-1 plan signals routine, pre-planned disposition rather than opportunistic timing.

The filing shows the CEO used a Rule 10b5-1 plan established March 19, 2025, to sell 13,513 shares on 09/05/2025. Use of a documented trading plan reduces governance concerns about insider timing because it demonstrates lack of discretion over sale timing. However, investors may still note a reduction in direct ownership; the CEO retains a substantial holding of 370,475 shares plus 19,211 held in a trust, preserving alignment with shareholders.

Securities Analyst

TL;DR: The transaction is modest in size relative to typical insider holdings and was executed at ~$72.06 per share under a rule-compliant plan.

The sale of 13,513 shares at a weighted average of $72.06 appears procedural and was disclosed promptly. The seller remains a major insider with combined beneficial ownership of 389,686 shares (direct plus trust). The filing discloses the price range ($72.00–$72.39) and offers to provide detailed per-trade pricing on request, which supports transparency for analysts assessing insider activity.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Palmer Sheryl

(Last) (First) (Middle)

4900 N. SCOTTSDALE ROAD, SUITE 2000

(Street)

SCOTTSDALE AZ 85251

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Taylor Morrison Home Corp [ TMHC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chairman, President and CEO

3. Date of Earliest Transaction (Month/Day/Year)
09/05/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/05/2025		S(1)		13,513	D	$72.06(2)	370,475	D
Common Stock								19,211	I	By Trust(3)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was effected pursuant to a Rule 10b5-1 Plan entered into by the Reporting Person on March 19, 2025. Accordingly, the Reporting Person had no discretion with regard to the timing of the transaction.

2. The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $72.00 to $72.39, inclusive. The Reporting Person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of Taylor Morrison Home Corporation ("TMHC"), or to TMHC, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

3. Held by Sheryl D. Palmer Trust, established October 4, 2019, of which the Reporting Person is a trustee and sole beneficiary.

	/s/ Todd Merrill, as Attorney-in-Fact	09/08/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Sheryl Palmer sell and when (TMHC)?

She sold 13,513 shares of TMHC common stock on 09/05/2025 at a weighted average price of $72.06 under a 10b5-1 plan.

Was the sale pre-planned or discretionary for TMHC insider?

The sale was effected pursuant to a Rule 10b5-1 plan entered March 19, 2025, indicating it was pre-planned and non-discretionary.

How many TMHC shares does the CEO own after the sale?

Directly beneficially owned: 370,475 shares; Indirectly held via trust: 19,211 shares after the reported transaction.

What price did the TMHC shares sell for?

Weighted average price $72.06; trades occurred in the range $72.00 to $72.39 and detailed per-trade prices are available on request.

Who signed the Form 4 filing for TMHC?

The filing was signed by Todd Merrill as Attorney-in-Fact on 09/08/2025.