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Tuniu (NASDAQ: TOUR) sets ADS ratio change and US$13M cash dividend

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(Neutral)
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Form Type
6-K

Rhea-AI Filing Summary

Tuniu Corporation plans to change the ratio of its American depositary shares so that one ADS will represent thirty Class A ordinary shares instead of three. For ADS holders, this functions like a one-for-ten reverse ADS split and is expected to take effect on or about April 22, 2026, subject to regulatory effectiveness.

The company’s ADSs will keep trading on Nasdaq under the symbol “TOUR,” with no change to the number of underlying Class A ordinary shares. Fractional ADS entitlements will be aggregated and sold, and net cash distributed to holders. Tuniu’s board also approved a cash dividend totaling approximately US$13 million, equal to US$0.0399 per ordinary share, for shareholders of record as of the close of business on May 4, 2026. Dividends are expected to be paid around May 14, 2026 for ordinary shares and May 20, 2026 for ADSs.

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Insights

Tuniu combines a technical ADS ratio change with a meaningful cash dividend.

Tuniu is implementing a one-for-ten reverse ADS split by changing each ADS to represent thirty Class A ordinary shares instead of three. This does not alter the total number of underlying ordinary shares but is expected to raise the trading price per ADS proportionately upon effectiveness.

The company also declared a cash dividend of about US$13 million, or US$0.0399 per ordinary share, under a three-year shareholder return plan approved in March 2026. Record date is May 4, 2026, with payments later in May for both ordinary share and ADS holders.

Overall, the ADS ratio change is largely mechanical, while the dividend represents a direct capital return. The actual impact for investors will depend on how the higher ADS price and cash distribution interact with broader trading conditions and future business performance.

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

Form 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of March 2026

 

 

 

Commission File Number: 001-36430

 

 

 

Tuniu Corporation

 

6, 8-12th Floor, Building 6-A, Juhuiyuan

No. 108 Xuanwudadao, Xuanwu District

Nanjing, Jiangsu Province 210023

People’s Republic of China

(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F   x                        Form 40-F   ¨   

 

 

 

 

 

 

EXHIBIT INDEX

 

Exhibit No.   Description
99.1   Press Release—Tuniu Announces Plan to Implement ADS Ratio Change and Declares Cash Dividend

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  Tuniu Corporation  
   
  By: /s/ Anqiang Chen
  Name: Anqiang Chen
  Title: Financial Controller

 

Date: March 20, 2026

 

 

 

 

Exhibit 99.1

 

Tuniu Announces Plan to Implement ADS Ratio Change and Declares Cash Dividend

 

NANJING, China, March 20, 2026 - Tuniu Corporation (NASDAQ: TOUR) ("Tuniu" or the "Company"), a leading online leisure travel company in China, today announced that it plans to change the ratio of its American depositary shares ("ADSs") to its Class A ordinary shares (the "ADS Ratio Change"), from the current ratio of one (1) ADS representing three (3) Class A ordinary shares to a new ratio of one (1) ADS representing thirty (30) Class A ordinary shares.

 

For the Company’s ADS holders, the ADS Ratio Change will have the same effect as a one-for-ten reverse ADS split. A post-effective amendment to the ADS Registration Statement on Form F-6 will be filed with the U.S. Securities and Exchange Commission to reflect the ADS Ratio Change. The Company anticipates that the ADS Ratio Change will be effective on or about April 22, 2026, U.S. Eastern Time (the “Effective Date”), subject to the effectiveness of the post-effective amendment to the ADS Registration Statement on Form F-6 on or before that date.

 

Upon the Effective Date, ADS holders will be required to surrender and exchange every ten (10) existing ADSs then held for one (1) new ADS. JPMorgan Chase Bank, N.A., as the depositary bank for the Company’s ADS program, will arrange for the exchange. The Company’s ADSs will continue to be traded on Nasdaq under the ticker symbol “TOUR”.

 

No fractional new ADSs will be issued in connection with the change in the ADS Ratio. Instead, fractional entitlements to new ADSs will be aggregated and sold by the depositary bank and the net cash proceeds from the sale of the fractional ADS entitlements (after deduction of fees, taxes and expenses) will be distributed to the applicable ADS holders by the depositary bank. The ADS Ratio Change will have no impact on the Company’s underlying Class A ordinary shares, and no Class A ordinary shares will be issued or cancelled in connection with the ADS Ratio Change.

 

As a result of the ADS Ratio Change, the trading price of the Company’s ADSs is expected to increase proportionately upon the effectiveness of the ADS Ratio Change, although the Company can give no assurance that the ADS trading price after the ADS Ratio Change will be equal to or greater than ten times the ADS trading price before the change.

 

 

 

 

Declaration of Cash Dividend

 

Pursuant to the three-year shareholder return plan authorized by the Company’s board of directors in March 2026, the board of directors has approved and declared a cash dividend totaling approximately US$13 million. The cash dividend will be payable in U.S. dollars to holders of ordinary shares and of ADSs of record as of the close of business on May 4, 2026, U.S. Eastern Time. The dividend to holders of ordinary shares will be US$0.0399 per ordinary share, and expected to be paid on or about May 14, 2026. In light of the ADS Ratio Change, the dividend amount on a per ADS basis will be disclosed separately after the Effective Date. Dividends to holders of ADSs are expected to be paid on or about May 20, 2026 through the depositary bank, subject to the terms of the deposit agreement.

 

About Tuniu

 

Tuniu (Nasdaq: TOUR) is a leading online leisure travel company in China that offers integrated travel service with a large selection of packaged tours, including organized and self-guided tours, as well as travel-related services for leisure travelers through its website tuniu.com and mobile platform. Tuniu provides one-stop leisure travel solutions and a compelling customer experience through its online platform and offline service network, including a dedicated team of professional customer service representatives, 24/7 call centers, extensive networks of offline retail stores and self-operated local tour operators. For more information, please visit http://ir.tuniu.com.

 

Safe Harbor Statement

 

This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Tuniu may also make written or oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about Tuniu's beliefs and expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include, but are not limited to the following: Tuniu's goals and strategies; the growth of the online leisure travel market in China; the demand for Tuniu’s products and services; its relationships with customers and travel suppliers; Tuniu’s ability to offer competitive travel products and services; Tuniu’s future business development, results of operations and financial condition; competition in the online travel industry in China; government policies and regulations relating to Tuniu’s structure, business and industry; the impact of health epidemics on Tuniu’s business operations, the travel industry and the economy of China and elsewhere generally; and the general economic and business condition in China and elsewhere. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and Tuniu does not undertake any obligation to update such information, except as required under applicable law.

 

For investor and media inquiries, please contact:

 

China

Mary Chen

Investor Relations Director

Tuniu Corporation

Phone: +86-25-6960-9988

E-mail: ir@tuniu.com

 

 

 

FAQ

What ADS ratio change did Tuniu (TOUR) announce on its Form 6-K?

Tuniu plans to change each ADS from representing three Class A ordinary shares to thirty. For ADS holders, this works like a one-for-ten reverse ADS split, consolidating existing ADSs without changing the underlying ordinary share count.

When will Tuniu’s ADS ratio change become effective?

Tuniu expects the ADS ratio change to be effective on or about April 22, 2026, U.S. Eastern Time. This timing depends on the post-effective amendment to the ADS Registration Statement on Form F-6 becoming effective on or before that date.

How are Tuniu ADS holders affected by the reverse ADS split?

On the effective date, ADS holders must exchange every ten existing ADSs for one new ADS. No fractional new ADSs will be issued; instead, fractional entitlements are aggregated, sold by the depositary bank, and net cash proceeds distributed to affected ADS holders.

What cash dividend did Tuniu (TOUR) declare in March 2026?

Tuniu’s board approved a cash dividend totaling approximately US$13 million under a three-year shareholder return plan. The dividend equals US$0.0399 per ordinary share and will be paid in U.S. dollars to eligible ordinary share and ADS holders.

What are the record and payment dates for Tuniu’s 2026 cash dividend?

Shareholders of record as of the close of business on May 4, 2026, will receive the dividend. Payments to ordinary shareholders are expected around May 14, 2026, while ADS holders should receive dividends around May 20, 2026 through the depositary bank.

Will Tuniu’s ADS ratio change affect its Class A ordinary shares?

The ADS ratio change has no impact on the underlying Class A ordinary shares. No Class A ordinary shares will be issued or cancelled in connection with this change, which only affects how many ordinary shares each ADS represents for trading purposes.

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Tuniu

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