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Tuniu (NASDAQ: TOUR) reports 2025 results, sets $50M shareholder return plan

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Form Type
6-K

Rhea-AI Filing Summary

Tuniu Corporation reported a profitable fourth quarter and its third straight year of non-GAAP profitability, while launching a sizable shareholder return plan. Fourth-quarter 2025 net revenues reached RMB123.5 million (US$17.7 million), up 20.3% year-over-year, driven by 35.3% growth in packaged tours. Net income improved to RMB1.5 million (US$0.2 million) from a RMB25.1 million loss a year earlier.

For full-year 2025, net revenues were RMB578.0 million (US$82.6 million), up 12.5%, with net income of RMB29.7 million (US$4.2 million) versus RMB83.7 million in 2024, and non-GAAP net income of RMB41.1 million (US$5.9 million). The company held RMB1.1 billion (US$162.9 million) in cash, equivalents, restricted cash, short-term investments and long-term deposits as of December 31, 2025. The board authorized a three-year shareholder return plan allowing up to US$30 million in cash dividends and up to US$20 million in additional share repurchases, on top of an existing US$10 million buyback under which 4.5 million ADSs had been repurchased for about US$3.8 million. Tuniu guides first-quarter 2026 net revenues to RMB125.7–131.6 million, a 7%–12% year-over-year increase.

Positive

  • Improved quarterly performance and sustained profitability: Q4 2025 net revenues rose 20.3% year-over-year to RMB123.5 million and net income turned positive at RMB1.5 million, while non-GAAP net income for 2025 reached RMB41.1 million, the company’s third consecutive year of non-GAAP profitability.
  • Meaningful shareholder return commitment backed by strong liquidity: With RMB1.1 billion in cash, equivalents, restricted cash, short-term investments and long-term deposits as of December 31, 2025, Tuniu’s board approved a three-year plan for up to US$30 million in dividends and US$20 million in additional share repurchases, supplementing its existing US$10 million buyback.

Negative

  • Weaker full-year earnings despite revenue growth: Although 2025 net revenues increased to RMB578.0 million, GAAP net income declined to RMB29.7 million from RMB83.7 million in 2024, and income from operations fell to RMB11.2 million from RMB63.3 million, indicating margin pressure and higher cost intensity.

Insights

Profitability continues and capital returns expand, but 2025 earnings fell versus 2024.

Tuniu delivered a Q4 2025 turnaround, with net revenues rising to RMB123.5 million and net income swinging from a RMB25.1 million loss to a RMB1.5 million profit. Full-year net revenues climbed to RMB578.0 million, and non-GAAP net income reached RMB41.1 million, marking a third consecutive profitable year on this basis.

However, GAAP net income declined from RMB83.7 million in 2024 to RMB29.7 million in 2025 as cost of revenues grew faster than sales and operating profit narrowed. This softens the quality of growth even as the company maintains positive earnings and a sizeable liquidity position of RMB1.1 billion as of December 31, 2025.

The new three-year shareholder return plan permits up to US$30 million in cash dividends and US$20 million in additional buybacks, supplementing an existing US$10 million program under which 4.5 million ADSs have already been repurchased for about US$3.8 million. Alongside guidance for Q1 2026 net revenue growth of 7%–12%, future disclosures will clarify how aggressively the board uses this authorization relative to earnings and cash generation.

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

Form 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of March 2026

 

 

 

Commission File Number: 001-36430

 

 

 

Tuniu Corporation

 

6, 8-12th Floor, Building 6-A, Juhuiyuan

No. 108 Xuanwudadao, Xuanwu District

Nanjing, Jiangsu Province 210023

People’s Republic of China

 

(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F   x             Form 40-F   ¨

 

 

 

 

 

 

EXHIBIT INDEX

 

Exhibit No.   Description
99.1   Press Release—Tuniu Announces Unaudited Fourth Quarter and Fiscal Year 2025 Financial Results and Shareholder Return Plan

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

Tuniu Corporation

 

  By:

/s/ Anqiang Chen

  Name:  Anqiang Chen
  Title: Financial Controller

 

Date: March 5, 2026

 

 

 

 

Exhibit 99.1

 

Tuniu Announces Unaudited Fourth Quarter and Fiscal Year 2025 Financial Results and Shareholder Return Plan

 

NANJING, China, March 5, 2026 - Tuniu Corporation (NASDAQ: TOUR) ("Tuniu" or the "Company"), a leading online leisure travel company in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2025.

 

Highlights for the Fourth Quarter of 2025

 

·Net revenues in the fourth quarter of 2025 increased by 20.3% year-over-year to RMB123.5 million (US$17.7 million1).

 

·Revenues from package tours in the fourth quarter of 2025 increased by 35.3% year-over-year to RMB102.1 million (US$14.6 million).

 

·Net income in the fourth quarter of 2025 was RMB1.5 million (US$0.2 million), compared to a net loss of RMB25.1 million in the fourth quarter of 2024.

 

"We are pleased to report strong performance for the fourth quarter of 2025," said Mr. Donald Dunde Yu, Tuniu’s founder, Chairman and Chief Executive Officer. "Net revenues increased by 20.3% year-over-year, while revenues from packaged tours grew by 35.3% year-over-year. We achieved a year-over-year return to profitability in the fourth quarter and once again delivered full-year profitability, marking the third consecutive year of full-year non-GAAP profitability. In 2025, we adopted a proactive product strategy and an open sales channel approach, driving sustained business growth. In addition, supported by new technologies, we continuously optimized our internal operations and management, achieving ongoing cost reductions and efficiency improvements. Looking ahead to 2026, we will continue to enhance our performance and profitability, striving to create greater value for both our customers and shareholders."

 

Fourth Quarter 2025 Results

 

Net revenues were RMB123.5 million (US$17.7 million) in the fourth quarter of 2025, representing a year-over-year increase of 20.3% from the corresponding period in 2024.

 

·Revenues from packaged tours were RMB102.1 million (US$14.6 million) in the fourth quarter of 2025, representing a year-over-year increase of 35.3% from the corresponding period in 2024. The increase was primarily due to the growth of organized tours and self-guided tours.

 

·Other revenues were RMB21.5 million (US$3.1 million) in the fourth quarter of 2025, representing a year-over-year decrease of 21.4% from the corresponding period in 2024. The decrease was primarily due to the decrease of merchandise sales.

 

 

1 The conversion of Renminbi (“RMB”) into United States dollars (“US$”) is based on the exchange rate of US$1.00=RMB6.9931 on December 31, 2025 as set forth in H.10 statistical release of the U.S. Federal Reserve Board and available at https://www.federalreserve.gov/releases/h10/default.htm.

 

 

 

 

Cost of revenues was RMB53.5 million (US$7.7 million) in the fourth quarter of 2025, representing a year-over-year increase of 62.5% from the corresponding period in 2024. As a percentage of net revenues, cost of revenues was 43.3% in the fourth quarter of 2025, compared to 32.1% in the corresponding period in 2024.

 

Gross profit was RMB70.0 million (US$10.0 million) in the fourth quarter of 2025, which was almost in line with gross profit in the fourth quarter of 2024.

 

Operating expenses were RMB69.0 million (US$9.9 million) in the fourth quarter of 2025, representing a year-over-year decrease of 16.4% from the corresponding period in 2024.

 

·Research and product development expenses were RMB12.3 million (US$1.8 million) in the fourth quarter of 2025, representing a year-over-year decrease of 7.6%. The decrease was primarily due to the decrease in research and product development personnel related expenses. Research and product development expenses as a percentage of net revenues were 10.0% in the fourth quarter of 2025.

 

·Sales and marketing expenses were RMB44.1 million (US$6.3 million) in the fourth quarter of 2025, representing a year-over-year increase of 3.4%. The increase was primarily due to the increase in promotion expenses. Sales and marketing expenses as a percentage of net revenues were 35.7% in the fourth quarter of 2025.

 

·General and administrative expenses were RMB12.8 million (US$1.8 million) in the fourth quarter of 2025, representing a year-over-year decrease of 52.2%. The decrease was primarily due to the impairment of property and equipment, net recorded in the fourth quarter of 2024. General and administrative expenses as a percentage of net revenues were 10.4% in the fourth quarter of 2025.

 

Income from operations was RMB1.1 million (US$0.2 million) in the fourth quarter of 2025, compared to a loss from operations of RMB12.7 million in the fourth quarter of 2024. Non-GAAP2 income from operations, which excluded share-based compensation expenses and amortization of acquired intangible assets, was RMB3.1 million (US$0.4 million) in the fourth quarter of 2025.

 

Net income was RMB1.5 million (US$0.2 million) in the fourth quarter of 2025, compared to a net loss of RMB25.1 million in the fourth quarter of 2024. Non-GAAP net income, which excluded share-based compensation expenses and amortization of acquired intangible assets, was RMB3.5 million (US$0.5 million) in the fourth quarter of 2025.

 

 

2 The section below entitled "About Non-GAAP Financial Measures" provides information about the use of Non-GAAP financial measures in this press release, and the table captioned “Reconciliations of GAAP and Non-GAAP Results" set forth at the end of this press release reconciles Non-GAAP financial information with the Company's financial results under GAAP.

 

 

 

 

Net income attributable to ordinary shareholders of Tuniu Corporation was RMB1.5 million (US$0.2 million) in the fourth quarter of 2025, compared to a net loss attributable to ordinary shareholders of Tuniu Corporation of RMB24.2 million in the fourth quarter of 2024. Non-GAAP net income attributable to ordinary shareholders of Tuniu Corporation, which excluded share-based compensation expenses and amortization of acquired intangible assets, was RMB3.5 million (US$0.5 million) in the fourth quarter of 2025.

 

As of December 31, 2025, the Company had cash and cash equivalents, restricted cash, short-term investments and long-term deposits of RMB1.1 billion (US$162.9 million).

 

Fiscal Year 2025 Results

 

Net revenues were RMB578.0 million (US$82.6 million) in 2025, representing a year-over-year increase of 12.5% from 2024.

 

·Revenues from packaged tours were RMB493.5 million (US$70.6 million) in 2025, representing a year-over-year increase of 21.1% from 2024. The increase was primarily due to the growth of organized tours and self-guided tours.

 

·Other revenues were RMB84.5 million (US$12.1 million) in 2025, representing a year-over-year decrease of 20.4% from 2024. The decrease was primarily due to the decrease in the commission fees received from other travel-related products.

 

Cost of revenues was RMB243.0 million (US$34.7 million) in 2025, representing a year-over-year increase of 56.2% from 2024. As a percentage of net revenues, cost of revenues was 42.0% in 2025, compared to 30.3% in 2024.

 

Gross profit was RMB335.0 million (US$47.9 million) in 2025, representing a year-over-year decrease of 6.4% from 2024.

 

Operating expenses were RMB323.7 million (US$46.3 million) in 2025, representing a year-over-year increase of 9.8% from 2024.

 

·Research and product development expenses were RMB59.0 million (US$8.4 million) in 2025, representing a year-over-year increase of 12.0%. The increase was primarily due to the increase in research and product development personnel related expenses. Research and product development expenses as a percentage of net revenues were 10.2% in 2025.

 

·Sales and marketing expenses were RMB193.9 million (US$27.7 million) in 2025, representing a year-over-year increase of 7.5%. The increase was primarily due to the increase in promotion expenses. Sales and marketing expenses as a percentage of net revenues were 33.5% in 2025.

 

·General and administrative expenses were RMB71.8 million (US$10.3 million) in 2025, representing a year-over-year decrease of 18.0%. The decrease was primarily due to the decrease in general and administrative personnel related expenses and impairment of property and equipment, net. General and administrative expenses as a percentage of net revenues were 12.4% in 2025.

 

 

 

 

Income from operations was RMB11.2 million (US$1.6 million) in 2025, compared to an income from operations of RMB63.3 million in 2024. Non-GAAP income from operations, which excluded share-based compensation expenses, amortization of acquired intangible assets and impairment of property and equipment, net, was RMB22.7 million (US$3.2 million) in 2025.

 

Net income was RMB29.7 million (US$4.2 million) in 2025, compared to a net income of RMB83.7 million in 2024. Non-GAAP net income, which excluded share-based compensation expenses, amortization of acquired intangible assets and impairment of property and equipment, net, was RMB41.1 million (US$5.9 million) in 2025.

 

Net income attributable to ordinary shareholders of Tuniu Corporation was RMB31.1 million (US$4.5 million) in 2025, compared to a net income attributable to ordinary shareholders of Tuniu Corporation of RMB77.2 million in 2024. Non-GAAP net income attributable to ordinary shareholders of Tuniu Corporation, which excluded share-based compensation expenses, amortization of acquired intangible assets and impairment of property and equipment, net, was RMB42.6 million (US$6.1 million) in 2025.

 

Business Outlook

 

For the first quarter of 2026, Tuniu expects to generate RMB125.7 million to RMB131.6 million of net revenues, which represents a 7% to 12% increase year-over-year compared with net revenues in the corresponding period in 2025. This forecast reflects Tuniu's current and preliminary view on the industry and its operations, which is subject to change.

 

Share Repurchase Update

 

In August 2025, the Company's Board of Directors authorized a share repurchase program under which the Company may repurchase up to US$10 million worth of its ordinary shares or American depositary shares ("ADSs") representing ordinary shares. As of February 28, 2026 the Company had repurchased an aggregate of approximately 4.5 million ADSs for approximately US$3.8 million from the open market under the share repurchase program.

 

Shareholder Return Plan

 

In March 2026, the Company's Board of Director approved a three-year shareholder return plan, under which the Company may, during the three-year period from the date of approval, (i) declare and distribute cash dividends of no more than US$30 million and (ii) repurchase of its Class A Ordinary Shares and/or ADSs of no more than US$20 million. The shareholder return plan will run in addition to the Company’s existing share repurchase program adopted in August 2025. Under the shareholder return plan, the Board of Directors reserves the discretion to determine the form, timing, and amount of the capital return measures based on the Company’s financial condition, results of operations, capital requirements and other relevant factors.

 

Conference Call Information

 

Tuniu’s management will hold an earnings conference call at 8:00 am U.S. Eastern Time, on March 5, 2026, (9:00 pm, Beijing/Hong Kong Time, on March 5, 2026) to discuss the fourth quarter and fiscal year 2025 financial results.

 

 

 

 

To participate in the conference call, please dial the following numbers:

 

  United States 1-888-346-8982
  Hong Kong 852-301-84992
  Chinese mainland 4001-201203
  International 1-412-902-4272

 

Conference ID: Tuniu 4Q 2025 Earnings Conference Call

 

A telephone replay will be available one hour after the end of the conference call through March 12, 2026. The dial-in details are as follows:

 

  United States 1-855-669-9658
  International 1-412-317-0088

 

Replay Access Code: 8431671

 

Additionally, a live and archived webcast of the conference call will also be available on the Company’s investor relations website at http://ir.tuniu.com.

 

About Tuniu

 

Tuniu (Nasdaq: TOUR) is a leading online leisure travel company in China that offers integrated travel service with a large selection of packaged tours, including organized and self-guided tours, as well as travel-related services for leisure travelers through its website tuniu.com and mobile platform. Tuniu provides one-stop leisure travel solutions and a compelling customer experience through its online platform and offline service network, including a dedicated team of professional customer service representatives, 24/7 call centers, extensive networks of offline retail stores and self-operated local tour operators. For more information, please visit http://ir.tuniu.com.

 

Safe Harbor Statement

 

This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Tuniu may also make written or oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about Tuniu's beliefs and expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include, but are not limited to the following: Tuniu's goals and strategies; the growth of the online leisure travel market in China; the demand for Tuniu’s products and services; its relationships with customers and travel suppliers; Tuniu’s ability to offer competitive travel products and services; Tuniu’s future business development, results of operations and financial condition; competition in the online travel industry in China; government policies and regulations relating to Tuniu’s structure, business and industry; the impact of health epidemics on Tuniu’s business operations, the travel industry and the economy of China and elsewhere generally; and the general economic and business condition in China and elsewhere. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and Tuniu does not undertake any obligation to update such information, except as required under applicable law.

 

 

 

 

About Non-GAAP Financial Measures

 

To supplement the Company's unaudited consolidated financial results presented in accordance with United States Generally Accepted Accounting Principles (“GAAP”), the Company has provided non-GAAP information related to income from operations, net income, net income attributable to ordinary shareholders of Tuniu Corporation, which excludes share-based compensation expenses, amortization of acquired intangible assets, net gain on disposals of subsidiaries and impairment of property and equipment, net. The presentation of this non-GAAP financial measure is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. We believe that the non-GAAP financial measures used in this press release are useful for understanding and assessing underlying business performance and operating trends, and management and investors benefit from referring to these non-GAAP financial measures in assessing our financial performance and when planning and forecasting future periods.

 

This non-GAAP financial measure is not defined under U.S. GAAP and is not presented in accordance with U.S. GAAP. The non-GAAP financial measure has limitations as an analytical tool. Further, this non-GAAP measure may differ from the non-GAAP information used by other companies, including peer companies, and therefore its comparability may be limited. The Company compensates for these limitations by reconciling the non-GAAP financial measure to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating performance. Tuniu encourages investors and others to review its financial information in its entirety and not rely on a single financial measure.

 

For more information on these non-GAAP financial measures, please see the table captioned "Reconciliations of GAAP and non-GAAP Results" set forth at the end of this press release.

 

For investor and media inquiries, please contact:

 

China

 

Mary Chen

 

Investor Relations Director

 

Tuniu Corporation

 

Phone: +86-25-6960-9988

 

E-mail: ir@tuniu.com

 

(Financial Tables Follow)

 

 

 

 

Tuniu Corporation
Unaudited Condensed Consolidated Balance Sheets
(All amounts in thousands, except per share information)
 
   December 31, 2024   December 31, 2025   December 31, 2025 
   RMB   RMB   US$ 
ASSETS               
Current assets               
Cash and cash equivalents   465,004    207,228    29,633 
Restricted cash   26,061    10,222    1,462 
Short-term investments   432,823    853,704    122,078 
Accounts receivable, net   43,313    66,834    9,557 
Amounts due from related parties   752    1,293    185 
Prepayments and other current assets   235,443    157,558    22,530 
Total current assets   1,203,396    1,296,839    185,445 
                
Non-current assets               
Long-term investments   534,041    227,012    32,462 
Property and equipment, net   32,849    18,860    2,697 
Intangible assets, net   22,210    19,645    2,809 
Land use right, net   88,467    -    - 
Operating lease right-of-use assets, net   9,266    6,873    983 
Other non-current assets   19,208    30,754    4,398 
Total non-current assets   706,041    303,144    43,349 
Total assets   1,909,437    1,599,983    228,794 
                
LIABILITIES AND EQUITY               
Current liabilities               
Short-term borrowings   36    35    5 
Accounts and notes payable   290,112    219,440    31,380 
Amounts due to related parties   3,121    980    140 
Salary and welfare payable   23,148    19,594    2,802 
Taxes payable   5,060    4,077    583 
Advances from customers   247,151    184,461    26,378 
Operating lease liabilities, current   2,994    3,340    478 
Accrued expenses and other current liabilities   322,034    204,388    29,226 
Total current liabilities   893,656    636,315    90,992 
                
Non-current liabilities               
Operating lease liabilities, non-current   1,680    1,023    146 
Deferred tax liabilities   5,151    4,534    648 
Total non-current liabilities   6,831    5,557    794 
Total liabilities   900,487    641,872    91,786 
                
Equity               
Ordinary shares   249    249    36 
Less: Treasury stock   (329,668)   (380,260)   (54,376)
Additional paid-in capital   9,146,928    9,122,119    1,304,446 
Accumulated other comprehensive income   313,460    307,446    43,964 
Accumulated deficit   (8,050,378)   (8,019,253)   (1,146,739)
Total Tuniu Corporation shareholders’ equity   1,080,591    1,030,301    147,331 
Noncontrolling interests   (71,641)   (72,190)   (10,323)
Total equity   1,008,950    958,111    137,008 
Total liabilities and equity   1,909,437    1,599,983    228,794 

 

 

 

 

Tuniu Corporation
Unaudited Condensed Consolidated Statements of Comprehensive (Loss)/Income
(All amounts in thousands, except per share information)
 
   Quarter Ended   Quarter Ended   Quarter Ended   Quarter Ended 
   December 31, 2024   September 30, 2025   December 31, 2025   December 31, 2025 
   RMB   RMB   RMB   US$ 
Revenues                    
Packaged tours   75,440    179,018    102,090    14,599 
Others   27,292    23,042    21,454    3,068 
Net revenues   102,732    202,060    123,544    17,667 
Cost of revenues   (32,935)   (92,455)   (53,503)   (7,651)
Gross profit   69,797    109,605    70,041    10,016 
                     
Operating expenses                    
Research and product development   (13,325)   (15,734)   (12,314)   (1,761)
Sales and marketing   (42,697)   (61,533)   (44,144)   (6,313)
General and administrative   (26,841)   (18,497)   (12,836)   (1,836)
Other operating income/(loss)   369    (2)   328    47 
Total operating expenses   (82,494)   (95,766)   (68,966)   (9,863)
(Loss)/income from operations   (12,697)   13,839    1,075    153 
Other (expenses)/income                    
Interest and investment (loss)/income, net   (5,609)   8,912    1,749    250 
Interest expense   (612)   (576)   (312)   (45)
Foreign exchange losses, net   (6,102)   (858)   (644)   (92)
Other income/(loss), net   49    (480)   247    35 
(Loss)/income before income tax expense   (24,971)   20,837    2,115    301 
Income tax expense   (283)   (625)   (474)   (68)
Equity in income/(loss) of affiliates   188    (844)   (105)   (15)
Net (loss)/income   (25,066)   19,368    1,536    218 
Net loss attributable to noncontrolling interests   (859)   (383)   (10)   (1)
Net (loss)/income attributable to ordinary shareholders of Tuniu Corporation   (24,207)   19,751    1,546    219 
                     
Net (loss)/income   (25,066)   19,368    1,536    218 
Other comprehensive (loss)/income:                    
Foreign currency translation adjustment, net of nil tax   8,568    (1,314)   (2,213)   (316)
Comprehensive (loss)/income   (16,498)   18,054    (677)   (98)
                     
Net (loss)/income per ordinary share attributable to ordinary shareholders - basic and diluted   (0.07)   0.06    0.00    - 
Net (loss)/income per ADS - basic and diluted*   (0.21)   0.18    0.00    - 
                     
Weighted average number of ordinary shares used in computing basic (loss)/income per share   354,106,851    339,255,345    331,409,074    331,409,074 
Weighted average number of ordinary shares used in computing diluted (loss)/income per share   354,106,851    341,395,417    333,434,286    333,434,286 
                     
Share-based compensation expenses included are as follows:                    
Cost of revenues   66    65    65    9 
Research and product development   66    65    65    9 
Sales and marketing   32    32    32    5 
General and administrative   1,253    1,247    1,237    177 
Total   1,417    1,409    1,399    200 

 

*Each ADS represents three of the Company's ordinary shares.                                

 

 

 

 

Tuniu Corporation
Unaudited Condensed Consolidated Statements of Comprehensive Income
(All amounts in thousands, except per share information)
 
   Year Ended   Year Ended   Year Ended 
   December 31, 2024   December 31, 2025   December 31, 2025 
   RMB   RMB   US$ 
Revenues               
Packaged tours   407,462    493,481    70,567 
Others   106,160    84,493    12,082 
Net revenues   513,622    577,974    82,649 
Cost of revenues   (155,590)   (242,992)   (34,747)
Gross profit   358,032    334,982    47,902 
                
Operating expenses               
Research and product development   (52,682)   (58,979)   (8,434)
Sales and marketing   (180,321)   (193,884)   (27,725)
General and administrative   (87,657)   (71,848)   (10,274)
Other operating income   25,888    964    138 
Total operating expenses   (294,772)   (323,747)   (46,295)
Income from operations   63,260    11,235    1,607 
Other income/(expenses)               
Interest and investment income   19,866    25,769    3,685 
Interest expense   (3,320)   (2,022)   (289)
Foreign exchange losses, net   (6,837)   (3,827)   (547)
Other income/(loss), net   10,081    (652)   (93)
Income before income tax expense   83,050    30,503    4,363 
Income tax expense   (837)   (1,425)   (204)
Equity in income of affiliates   1,486    579    83 
Net income   83,699    29,657    4,242 
Net income/(loss) attributable to noncontrolling interests   6,525    (1,468)   (210)
Net income attributable to ordinary shareholders of Tuniu Corporation   77,174    31,125    4,452 
                
Net income   83,699    29,657    4,242 
Other comprehensive income:               
Foreign currency translation adjustment, net of nil tax   8,044    (6,013)   (860)
Comprehensive income   91,743    23,644    3,382 
                
Net income per ordinary share attributable to ordinary shareholders - basic and diluted   0.21    0.09    0.01 
Net income per ADS - basic and diluted*   0.63    0.27    0.03 
                
Weighted average number of ordinary shares used in computing basic income per share   361,482,355    340,747,065    340,747,065 
Weighted average number of ordinary shares used in computing diluted income per share   363,718,947    342,960,072    342,960,072 
                
Share-based compensation expenses included are as follows:               
Cost of revenues   261    260    37 
Research and product development   261    260    37 
Sales and marketing   126    127    18 
General and administrative   8,758    4,958    709 
Total   9,406    5,605    801 

 

*Each ADS represents three of the Company's ordinary shares.

 

 

 

 

Reconciliations  of GAAP and Non-GAAP Results

(All amounts in thousands, except per share information)

 

   Quarter Ended December 31, 2025
   GAAP Result  Share-based
Compensation
  Amortization of acquired
intangible assets
  Impairment
of property and equipment, net
  Non-GAAP
Result
 
Income from operations   1,075   1,399   591               -   3,065 
                      
Net income   1,536   1,399   591   -   3,526 
                      
Net income attributable to ordinary shareholders   1,546   1,399   591   -   3,536 

 

 

   Quarter Ended September 30, 2025
   GAAP Result  Share-based
Compensation
  Amortization of acquired
intangible assets
  Impairment
of property and equipment, net
  Non-GAAP
Result
 
Income from operations   13,839   1,409   591                           -   15,839 
                      
Net income   19,368   1,409   591   -   21,368 
                      
Net income attributable to ordinary shareholders   19,751   1,409   591   -   21,751 

 

 

   Quarter Ended December 31, 2024
   GAAP Result  Share-based
Compensation
  Amortization of acquired
intangible assets
  Impairment
of property and equipment, net
  Non-GAAP
Result
 
(Loss)/income from operations   (12,697)  1,417   764   15,641   5,125 
                      
Net loss   (25,066)  1,417   764   15,641   (7,244)
                      
Net loss attributable to ordinary shareholders   (24,207)  1,417   764   15,641   (6,385)

 

 

 

 

Reconciliations  of GAAP and Non-GAAP Results

(All amounts in thousands, except per share information)

 

   Year Ended December 31, 2025 
   GAAP Result  Share-based
Compensation
  Amortization of acquired
intangible assets
  Net gain on
disposals of subsidiaries
  Impairment
of property and equipment, net
  Non-GAAP
Result
 
Income from operations  11,235   5,605   2,536   -   3,316   22,692 
                         
Net income  29,657   5,605   2,536   -   3,316   41,114 
                         
Net income attributable to ordinary shareholders  31,125   5,605   2,536   -   3,316   42,582 

 

 

 

   Year Ended December 31, 2024 
   GAAP Result  Share-based
Compensation
  Amortization of acquired
intangible assets
  Net gain on
disposals of subsidiaries
  Impairment
of property and equipment, net
  Non-GAAP
Result
 
Income from operations  63,260   9,406   3,184   (24,618)  15,641   66,873 
                         
Net income  83,699   9,406   3,184   (24,618)  15,641   87,312 
                         
Net income attributable to ordinary shareholders  77,174   9,406   3,184   (24,618)  15,641   80,787 

 

 

FAQ

How did Tuniu (TOUR) perform financially in the fourth quarter of 2025?

Tuniu reported Q4 2025 net revenues of RMB123.5 million, up 20.3% year-over-year, driven by strong packaged tour growth. Net income improved to RMB1.5 million, a notable turnaround from a RMB25.1 million loss in the same quarter of 2024.

What were Tuniu’s full-year 2025 revenues and profits?

For 2025, Tuniu generated net revenues of RMB578.0 million, a 12.5% increase from 2024. GAAP net income was RMB29.7 million, down from RMB83.7 million in 2024, while non-GAAP net income reached RMB41.1 million, reflecting adjustments for share-based compensation and certain non-cash items.

What shareholder return plan did Tuniu (TOUR) announce in March 2026?

In March 2026, Tuniu’s board approved a three-year shareholder return plan allowing cash dividends of up to US$30 million and additional share or ADS repurchases of up to US$20 million. This authorization runs alongside the existing US$10 million share repurchase program adopted in August 2025.

How much stock has Tuniu repurchased under its existing buyback program?

Under the share repurchase program authorized in August 2025, Tuniu had repurchased about 4.5 million ADSs for approximately US$3.8 million from the open market as of February 28, 2026. The program allows total repurchases of up to US$10 million in ordinary shares or ADSs.

What revenue guidance did Tuniu give for the first quarter of 2026?

For Q1 2026, Tuniu expects net revenues between RMB125.7 million and RMB131.6 million, implying 7% to 12% year-over-year growth versus the same period in 2025. Management described this outlook as reflecting its current, preliminary view of industry conditions and company operations.

What is Tuniu’s cash and investment position at year-end 2025?

As of December 31, 2025, Tuniu held cash and cash equivalents, restricted cash, short-term investments, and long-term deposits totaling RMB1.1 billion, equivalent to about US$162.9 million. This liquidity base underpins both ongoing operations and the newly approved shareholder return initiatives.

How did Tuniu’s operating expenses and margins change in 2025?

In 2025, operating expenses rose to RMB323.7 million from RMB294.8 million in 2024, while cost of revenues increased faster than sales. As a result, income from operations fell to RMB11.2 million from RMB63.3 million, and gross profit declined to RMB335.0 million from RMB358.0 million.

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