TripAdvisor (TRIP) TheFork CEO sells 8,000 shares via 10b5-1 plan

Rhea-AI Filing Summary

TripAdvisor, Inc. executive Almir Ambeskovic, CEO of TheFork, reported an open-market sale of 8,000 shares of common stock at about $9.67 per share. The transaction occurred on March 2, 2026 and was executed under a pre-arranged Rule 10b5-1 trading plan adopted on December 2, 2025. After this sale, he directly holds 37,608 shares.

Insider Trade Summary

Net Seller: 8,000 shares ($77,360)

Net Sell 1 txn

Insider Ambeskovic Almir

Role CEO, TheFork

Sold 8,000 shs ($77K)

Type	Security	Shares	Price	Value
Sale	Common Stock	8,000	$9.67	$77K

Holdings After Transaction: Common Stock — 37,608 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ambeskovic Almir

(Last) (First) (Middle)

C.SO DI PORTA NUOVA 3

LOMBARDIA

(Street)

MILANO ITALY 20121

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
TripAdvisor, Inc. [ TRIP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, TheFork

3. Date of Earliest Transaction (Month/Day/Year)
03/02/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/02/2026		S		8,000(1)	D	$9.67	37,608	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transaction reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 2, 2025.

	/s/ Michael F. Billotti, attorney-in-fact	03/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did TripAdvisor (TRIP) report for Almir Ambeskovic?

TripAdvisor reported that Almir Ambeskovic, CEO of TheFork, sold 8,000 shares of common stock. The open-market sale occurred on March 2, 2026 at about $9.67 per share, leaving him with 37,608 directly held shares afterward.

At what price were the TripAdvisor (TRIP) shares sold in this Form 4?

The reported sale was executed at an average price of about $9.67 per TripAdvisor share. This price reflects the transaction value disclosed for the 8,000 shares sold in the open market on March 2, 2026 by Almir Ambeskovic.

How many TripAdvisor (TRIP) shares does Almir Ambeskovic hold after the sale?

After the reported transaction, Almir Ambeskovic directly holds 37,608 TripAdvisor common shares. This figure reflects his ownership following the March 2, 2026 open-market sale of 8,000 shares disclosed in the Form 4 filing.

Was the TripAdvisor (TRIP) insider sale made under a Rule 10b5-1 plan?

Yes, the sale was made under a Rule 10b5-1 trading plan. The footnote states that the plan was adopted by Almir Ambeskovic on December 2, 2025, providing a pre-arranged framework for selling TripAdvisor shares.

Who is the insider involved in this TripAdvisor (TRIP) Form 4 filing?

The insider is Almir Ambeskovic, who serves as CEO of TheFork, a TripAdvisor business. He is an officer of TripAdvisor and reported an open-market sale of 8,000 common shares, retaining 37,608 shares afterward according to the filing.