[Form 4] TransUnion Insider Trading Activity

Rhea-AI Filing Summary

Yelp Inc. (YELP) – Form 144 filing discloses that insider Joseph Nachman has notified intent to sell up to 7,000 common shares through Morgan Stanley Smith Barney on or about 08 Aug 2025. Based on the 63,842,428 shares outstanding, the proposed sale represents roughly 0.01 % of shares outstanding and carries an estimated market value of $236,148.50.

The filing also lists past-3-month sales by the same insider totaling 27,325 shares for gross proceeds of about $997 k, executed on 06 Jun 2025 and 07 Jul 2025. All shares being sold were acquired on 20 May 2024 via restricted stock (5,530 sh) and performance shares (1,470 sh).

No financial performance or company-level operational information is included; the document strictly concerns insider disposition under Rule 144. Given the de-minimis percentage relative to shares outstanding, the transaction is unlikely to have a material impact on capitalization or float, but it does extend a recent pattern of insider selling.

Insights

Securities Analyst

TL;DR: Insider plans to sell 7k shares; size is immaterial versus float, so overall impact neutral.

The Form 144 indicates Joseph Nachman intends to dispose of 7,000 YELP shares (~$236k). Combined with 27,325 shares already sold since June, total insider sales equal ~34,325 shares, still only ≈0.05 % of the 63.8 m shares outstanding. Because Rule 144 filings are advance notices rather than definitive trades, the actual execution may differ. The small absolute and relative size suggests limited dilution or liquidity pressure. However, investors tracking insider sentiment may note the ongoing selling trend. With no new operational data, valuation or guidance change, the disclosure is not financially material and should be weighed mainly as sentiment color rather than a catalyst.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Williams Jennifer A.

(Last) (First) (Middle)

C/O TRANSUNION

555 WEST ADAMS STREET

(Street)

CHICAGO IL 60661

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
TransUnion [ TRU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Chief Accounting Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/04/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/04/2025		S(1)		972	D	$92.89	7,108	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.

Remarks:

	/s/ Rachel Mantz, by power of attorney	08/06/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many YELP shares does Joseph Nachman plan to sell under this Form 144?

The Form 144 covers 7,000 common shares.

What is the estimated market value of the proposed YELP share sale?

The filing lists an aggregate market value of $236,148.50 for the 7,000 shares.

How many YELP shares has the insider sold in the past three months?

Past-3-month sales total 27,325 shares for gross proceeds of about $997,000.

What percentage of Yelp’s shares outstanding does the proposed sale represent?

Approximately 0.01 % of the 63,842,428 shares outstanding.

When is the approximate sale date specified in the Form 144?

The filing lists an approximate sale date of 08/06/2025.