TransUnion (TRU) EVP, CHRO Alicia Zuiker sells 8,673 shares under plan
Rhea-AI Filing Summary
TransUnion executive Alicia Brooke Zuiker, EVP and CHRO, reported a sale of 8,673 shares of Common Stock on August 11, 2026 at $78.49 per share. The transaction is reported as a sale in the open market or a private transaction and was effected pursuant to a Rule 10b5-1 trading plan. After this transaction, Zuiker's directly held position is 41,883 shares of TransUnion common stock.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 8,673 shares
Net Sell
1 txn
Insider
Zuiker Alicia Brooke
Role
EVP, CHRO
Sold
8,673 shs ($681K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1 | 8,673 | $78.49 | $681K |
Holdings After Transaction:
Common Stock — 41,883 shares (Direct)
Footnotes (1)
- F1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.
Key Figures
Shares sold: 8,673 shares
Sale price per share: $78.49 per share
Shares owned after transaction: 41,883 shares
3 metrics
Shares sold
8,673 shares
Common Stock sold on August 11, 2026
Sale price per share
$78.49 per share
Price for the 8,673 Common Stock shares sold
Shares owned after transaction
41,883 shares
Directly held TransUnion Common Stock after the sale
Key Terms
Rule 10b5-1 trading plan, Form 4, Sale in open market or private transaction
3 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Form 4 regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
Sale in open market or private transaction financial
"transaction_code_description: Sale in open market or private transaction"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did TransUnion (TRU) report for Alicia Brooke Zuiker?
TransUnion reported that EVP and CHRO Alicia Brooke Zuiker sold 8,673 shares of common stock on August 11, 2026 in an open market or private transaction.
Was the TransUnion (TRU) insider sale under a Rule 10b5-1 plan?
Yes. The filing states that the sales were effected pursuant to a Rule 10b5-1 trading plan, indicating they followed a pre-established trading arrangement.
What role does Alicia Brooke Zuiker hold at TransUnion (TRU)?
Alicia Brooke Zuiker is identified in the filing as EVP, CHRO of TransUnion, serving as an executive vice president and chief human resources officer.