Trivago NV plans sale of 37,000 ADS

Trivago NV filed a notice of proposed sale of securities under Rule 144 for 37,000 ADS, each representing 5 Class A shares.

Rhea-AI Filing Summary

Trivago NV filed a notice of proposed sale of securities under Rule 144 for 37,000 ADS, each representing 5 Class A shares. The ADS are listed on NASDAQ under CUSIP 353098379, with an aggregate value of $212,380 and a proposed sale date of 08/07/2026. The shares are tied to a stock option exercise and sale transaction through Citigroup Global Markets.

Key Figures

ADS to Class A share ratio: 1 ADS represents 5 Class A shares ADS to be sold: 37,000 ADS Aggregate value of ADS: $212,380 +2 more

5 metrics

ADS to Class A share ratio 1 ADS represents 5 Class A shares Ratio stated in ADS description

ADS to be sold 37,000 ADS Planned sale under Rule 144

Aggregate value of ADS $212,380 Value reported for 37,000 ADS

CUSIP 353098379 Identifier for the ADS class

Proposed sale date 08/07/2026 Date listed for ADS sale

Key Terms

ADS, stock option exercise

2 terms

ADS financial

"ADS WHERE ONE ADS REPRESENTS 5 CLASS A SHARES"

Ads are paid promotional messages a company places across media — online, on TV, in print, or on social platforms — to attract customers, explain products, or shape public perception. For investors, ads matter because they drive sales growth, affect how much a company must spend to win customers, and influence brand strength and long-term value. Ads can also create regulatory or reputational risk if claims are misleading, which can affect profits and stock price.

stock option exercise financial

"STOCK OPTION EXERCISE AND SALE | TRIVAGO NV"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Trivago NV (TRVG) disclose in this Form 144 filing?

Trivago NV reports a planned sale of 37,000 ADS on NASDAQ with an aggregate value of $212,380, in connection with a stock option exercise and sale transaction.

How many Trivago NV (TRVG) ADS are planned to be sold and at what value?

The filing states that 37,000 ADS of Trivago NV are planned for sale, with a reported aggregate value of $212,380, as disclosed in the securities information section.

What is the ADS to Class A share ratio for Trivago NV (TRVG) in this filing?

Each Trivago NV ADS represents 5 Class A shares, as specified in the description “ADS WHERE ONE ADS REPRESENTS 5 CLASS A SHARES” in the securities information.

On which exchange are the Trivago NV (TRVG) ADS in this Form 144 planned to be sold?

The ADS covered by this Form 144 are listed for trading on NASDAQ, as indicated in the securities information associated with the proposed sale of 37,000 ADS.

What is the planned sale date for the Trivago NV (TRVG) ADS under this Form 144?

The proposed sale date disclosed for the 37,000 ADS is 08/07/2026, appearing both in the securities information and in the section on securities sold during the past 3 months.

What is the nature of the Trivago NV (TRVG) transaction reported in this Form 144?

The Form 144 describes the transaction as a stock option exercise and sale of Trivago NV ADS, indicating that the securities arise from option exercises and are then proposed to be sold for cash.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/10/2026 - 06:51 AM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002111576
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	trivago N.V.
SEC File Number	001-37959
Address of Issuer	KESSELSTRASSE 5 - 7 DUSSELDORF GERMANY 40221
Phone	4921154065110
Name of Person for Whose Account the Securities are To Be Sold	Breidenbach Joana Carena
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	NON EXECUTIVE DIRECTOR

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
ADS WHERE ONE ADS REPRESENTS 5 CLASS A SHARES	CITIGROUP GLOBAL MARKETS 390 GREENWICH ST NEW YORK NY 10013	37000	212380.00	353098379	08/07/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
ADS WHERE ONE ADS REPRESENTS 5 CLASS A COMMON SHARES	08/07/2026	STOCK OPTION EXERCISE AND SALE	TRIVAGO NV			37000	08/07/2026	CASH

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	SHARES SOLD ARE PURSUANT TO AN EXERCISE AND SALE INTENDING TO TAKE PLACE AUGUST 2026. SECTION 3E SHARES OR OTHER UNITS OUTSTANDING BASED ON CLASS A AND B COMMON STOCK FILED WITH 20F FEBRUARY 2026. NOTE ONE ADS REPRESENTS 5 CLASS A COMMON SHARES
Date of Notice	08/07/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	CONFORMED SIGNATURE ON FILE
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)