ServiceTitan (TTAN) CEO converts B to A shares and executes 10b5-1 sales
Rhea-AI Filing Summary
Mahdessian Ara, Chief Executive Officer and Director of ServiceTitan, Inc. (TTAN), reported multiple transactions on August 20-21, 2025. The filings show conversion of Class B into Class A shares and a series of sales executed pursuant to a Rule 10b5-1 trading plan adopted April 15, 2025. On 08/20/2025 the reporting person converted 40,147 Class B shares into 40,147 Class A shares and sold 31,829, 7,586 and 732 Class A shares at weighted-average prices in ranges from $101.94 to $104.68, leaving 0 to 8,318 shares in the referenced trust positions after those trades. On 08/21/2025 the reporting person converted 45,185 Class B into Class A and sold 2,797, 9,268 and 33,120 Class A shares at weighted-average prices in ranges from $101.68 to $104.46, with certain positions reduced to zero. The Form 4 notes the conversions are routine Class B-to-A conversions and that full per-price breakdowns are available on request.
Positive
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Negative
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Insights
TL;DR: CEO executed planned conversions and substantial sales under a 10b5-1 plan across two days, realizing proceeds at ~ $102–104 per share.
The reported activity documents routine conversion of Class B into Class A shares followed by multiple disposals on 08/20/2025 and 08/21/2025 under a Rule 10b5-1 plan adopted April 15, 2025. Sales occurred at weighted-average prices reported in specified ranges between $101.94 and $104.68. Aggregate per-day share movements reduced certain beneficial holdings to zero in trust accounts and changed beneficial ownership counts reported on Form 4. These are material insider transactions for market transparency but reflect execution under a pre-established trading plan rather than ad hoc selling.
TL;DR: Transactions follow a disclosed 10b5-1 plan and include conversions that automatically convert Class B to Class A; reporting appears complete.
The filing identifies Mahdessian Ara as both CEO and director and discloses conversions of Class B to Class A shares and subsequent sales. The Form 4 includes explanatory footnotes about weighted-average pricing and the 10b5-1 plan, which supports compliance with insider-trading safe-harbors. The signature by an attorney-in-fact is provided. The filing documents the mechanics of transfers and conversions without indicating any undisclosed event; it fulfills Section 16 reporting requirements for these transactions.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 45,185 | $0.00 | -- |
| Conversion | Class A Common Stock | 45,185 | $0.00 | -- |
| Sale | Class A Common Stock | 2,797 | $103.71 | $290K |
| Sale | Class A Common Stock | 9,268 | $103.71 | $961K |
| Sale | Class A Common Stock | 33,120 | $103.71 | $3.43M |
| Conversion | Class B Common Stock | 40,147 | $0.00 | -- |
| Conversion | Class A Common Stock | 40,147 | $0.00 | -- |
| Sale | Class A Common Stock | 31,829 | $102.71 | $3.27M |
| Sale | Class A Common Stock | 7,586 | $102.71 | $779K |
| Sale | Class A Common Stock | 732 | $102.71 | $75K |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Footnotes (1)
- Represents the conversion of Class B Common Stock into Class A Common Stock held of record by the Reporting Person. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted on April 15, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.94 to $102.93. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.94 to $103.93. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.94 to $104.68. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.68 to $102.67. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.68 to $103.67. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.68 to $104.46. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price with the range set forth in this footnote. The Class B Common Stock is convertible into an equal number of shares of Class A Common Stock at any time, at the holder's election. Each share of Class B Common Stock will convert automatically into one share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers, or upon the occurrence of certain specified events, in each case as set forth in the Issuer's Amended and Restated Certificate of Incorporation.
