[Form 4] Unity Software Inc. Insider Trading Activity
Rhea-AI Filing Summary
David Helgason, a director of Unity Software Inc. (U), reported multiple sales of Common Stock on 09/08/2025 executed under a Rule 10b5-1 trading plan adopted June 9, 2024. The filing lists three blocks sold: 597,144 shares at a weighted average price of $43.7301 (individual trades ranged $43.2200–$44.2150), 468,178 shares at $44.6996 (range $44.2200–$45.2150) and 284,678 shares at $45.4376 (range $45.2200–$45.6900). The filings show Mr. Helgasons beneficial ownership following those transactions as 6,892,029; 6,423,851; and 6,139,173 shares respectively, held indirectly through investment vehicles he owns and controls. The Form 4 is signed by Mr. Helgason on 09/10/2025.
Positive
- Sales were executed under a Rule 10b5-1 trading plan, indicating pre-authorized, compliant dispositions adopted June 9, 2024
- Filing provides weighted-average prices and execution price ranges, offering transparency into the transactions
- Reporting person retained significant beneficial ownership indirectly (multi-million share holdings shown after sales)
Negative
- Insider sold substantial blocks of shares on 09/08/2025 (total reported across three blocks: 1,350,000 shares), which may be viewed negatively by some investors
- Form does not disclose aggregate proceeds or percentage of outstanding shares, limiting assessment of market impact from this filing alone
Insights
TL;DR: Director executed scheduled sales under a 10b5-1 plan; disclosure shows material share reductions while retaining multi-million-share indirect holdings.
The Form 4 discloses structured, pre-planned dispositions under a Rule 10b5-1 plan adopted June 9, 2024, which indicates the trades were pre-authorized rather than opportunistic. The filing provides weighted-average prices and explicit price ranges for each block, improving transparency. Beneficial ownership remains in the low millions of shares via investment vehicles, showing continued indirect exposure to the issuer. For governance assessment, these trades align with common insider liquidity conduct when executed under a documented plan; the filing contains required explanatory detail for the ranges and pledge of supplemental transaction-level data upon request.
TL;DR: Multiple insider sell transactions totaling over one million shares were disclosed; sales were executed under an established trading plan.
The Form 4 itemizes three discrete sale blocks executed on the same date with weighted-average prices between $43.73 and $45.44, and discloses ranges for individual executions. The reporters remaining beneficial ownership after each reported block is documented, and the holdings are held indirectly via investment vehicles controlled by the reporter. The filing fulfils Section 16 reporting obligations and provides price-range transparency, but does not include aggregate proceeds or percentage of total outstanding shares, so market impact cannot be assessed from this form alone.