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[Form 4] Unity Software Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

David Helgason, a director of Unity Software Inc. (U), reported multiple sales of Common Stock on 09/08/2025 executed under a Rule 10b5-1 trading plan adopted June 9, 2024. The filing lists three blocks sold: 597,144 shares at a weighted average price of $43.7301 (individual trades ranged $43.2200–$44.2150), 468,178 shares at $44.6996 (range $44.2200–$45.2150) and 284,678 shares at $45.4376 (range $45.2200–$45.6900). The filings show Mr. Helgasons beneficial ownership following those transactions as 6,892,029; 6,423,851; and 6,139,173 shares respectively, held indirectly through investment vehicles he owns and controls. The Form 4 is signed by Mr. Helgason on 09/10/2025.

Positive

  • Sales were executed under a Rule 10b5-1 trading plan, indicating pre-authorized, compliant dispositions adopted June 9, 2024
  • Filing provides weighted-average prices and execution price ranges, offering transparency into the transactions
  • Reporting person retained significant beneficial ownership indirectly (multi-million share holdings shown after sales)

Negative

  • Insider sold substantial blocks of shares on 09/08/2025 (total reported across three blocks: 1,350,000 shares), which may be viewed negatively by some investors
  • Form does not disclose aggregate proceeds or percentage of outstanding shares, limiting assessment of market impact from this filing alone

Insights

TL;DR: Director executed scheduled sales under a 10b5-1 plan; disclosure shows material share reductions while retaining multi-million-share indirect holdings.

The Form 4 discloses structured, pre-planned dispositions under a Rule 10b5-1 plan adopted June 9, 2024, which indicates the trades were pre-authorized rather than opportunistic. The filing provides weighted-average prices and explicit price ranges for each block, improving transparency. Beneficial ownership remains in the low millions of shares via investment vehicles, showing continued indirect exposure to the issuer. For governance assessment, these trades align with common insider liquidity conduct when executed under a documented plan; the filing contains required explanatory detail for the ranges and pledge of supplemental transaction-level data upon request.

TL;DR: Multiple insider sell transactions totaling over one million shares were disclosed; sales were executed under an established trading plan.

The Form 4 itemizes three discrete sale blocks executed on the same date with weighted-average prices between $43.73 and $45.44, and discloses ranges for individual executions. The reporters remaining beneficial ownership after each reported block is documented, and the holdings are held indirectly via investment vehicles controlled by the reporter. The filing fulfils Section 16 reporting obligations and provides price-range transparency, but does not include aggregate proceeds or percentage of total outstanding shares, so market impact cannot be assessed from this form alone.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Helgason David

(Last) (First) (Middle)
C/O UNITY SOFTWARE INC
116 NEW MONTGOMERY STREET

(Street)
SAN FRANCISCO CA 94105-3607

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Unity Software Inc. [ U ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
09/08/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/08/2025 S(1) 597,144 D $43.7301(2) 6,892,029 I See Footnote(3)
Common Stock 09/08/2025 S(1) 468,178 D $44.6996(4) 6,423,851 I See Footnote(3)
Common Stock 09/08/2025 S(1) 284,678 D $45.4376(5) 6,139,173 I See Footnote(3)
Common Stock 15,982 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 9, 2024.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $43.2200 to $44.2150, inclusive.The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, fullinformation regarding the number of shares sold at each separate price within the range set forth in this Form 4.
3. By investment vehicles owned and controlled by Mr. Helgason.
4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $44.2200 to $45.2150, inclusive.The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, fullinformation regarding the number of shares sold at each separate price within the range set forth in this Form 4.
5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $45.2200 to $45.6900, inclusive.The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, fullinformation regarding the number of shares sold at each separate price within the range set forth in this Form 4.
/s/ David Helgason 09/10/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did David Helgason (Unity Software, U) report on this Form 4?

The Form 4 reports that Mr. Helgason sold three blocks of Common Stock on 09/08/2025 under a Rule 10b5-1 plan adopted June 9, 2024.

How many shares did the reporting person sell and at what prices?

The filing shows sales of 597,144 shares at a weighted average price of $43.7301, 468,178 shares at $44.6996, and 284,678 shares at $45.4376. Price ranges for individual trades are provided in the footnotes.

Does the Form 4 state whether the trades were planned or opportunistic?

Yes. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 9, 2024.

How much beneficial ownership did Mr. Helgason hold after the reported transactions?

The filing lists beneficial ownership following the reported transactions as 6,892,029, 6,423,851, and 6,139,173 shares in the respective reporting lines; the holdings are indicated as indirect via investment vehicles he controls.

Who signed the Form 4 and when was it signed?

The Form 4 is signed by /s/ David Helgason with a signature date of 09/10/2025.
Unity Software Inc

NYSE:U

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16.59B
374.37M
4.7%
85.8%
9.25%
Software - Application
Services-prepackaged Software
Link
United States
SAN FRANCISCO