Unity COO sells shares under 10b5-1 plan

Unity Software Inc. senior vice president and chief operating officer Alexander Blum reported open-market sales of company common stock.

Rhea-AI Filing Summary

Unity Software Inc. senior vice president and chief operating officer Alexander Blum reported open-market sales of company common stock. He sold 10,164 shares on February 25, 2026 at a weighted average price of $18.07 per share and 2,541 shares on February 27, 2026 at $18.76 per share. According to the footnotes, one transaction was an automatic "sell to cover" to satisfy tax withholding on vesting restricted stock units and is not a discretionary trade. The sales were effected under a Rule 10b5-1 trading plan adopted on May 9, 2025, and Blum continued to hold 548,425 shares afterward.

Insider Trade Summary

Net Seller: 12,705 shares

Net Sell 2 txns

Insider Blum Alexander

Role SVP, Chief Operating Officer

Sold 12,705 shs ($231K)

Type	Security	Shares	Price	Value
Sale	Common Stock	2,541	$18.76	$48K
Sale	Common Stock	10,164	$18.07	$184K

Holdings After Transaction: Common Stock — 548,425 shares (Direct)

Footnotes (3)

1. F1. Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of restricted stock units. The sale occurred automatically to satisfy the tax withholding obligations to be funded by a "sell to cover" and does not represent a discretionary trade by the Reporting Person.
2. F2. The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $17.70 to $18.40, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
3. F3. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 9, 2025.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Unity Software (U) report for Alexander Blum?

Unity Software reported that Alexander Blum, its SVP and COO, sold a total of 12,705 shares of common stock in two open-market transactions, with one sale made to cover tax withholding obligations related to vesting restricted stock units.

How many Unity Software (U) shares did Alexander Blum sell and at what prices?

Alexander Blum sold 10,164 Unity Software shares at a weighted average price of $18.07 and 2,541 shares at $18.76 per share, according to the Form 4 non-derivative transaction details and related footnotes.

Were Alexander Blum’s Unity Software (U) share sales discretionary trades?

One of Alexander Blum’s reported sales was executed automatically as a "sell to cover" for tax withholding on vesting restricted stock units, and the filing states it does not represent a discretionary trade by the reporting person.

Is Alexander Blum’s Unity Software (U) Form 4 activity under a 10b5-1 plan?

Yes. The filing states that the reported sales were effected under a Rule 10b5-1 trading plan adopted by Alexander Blum on May 9, 2025, indicating the trades followed a pre-established, rule-based selling program.

How many Unity Software (U) shares does Alexander Blum hold after these sales?

After the reported sales, Alexander Blum beneficially owned 548,425 shares of Unity Software common stock directly, based on the share balance shown in the Form 4 following the latest transaction on February 27, 2026.

Why did Alexander Blum sell some Unity Software (U) shares to cover taxes?

The Form 4 explains that a portion of the shares was sold to satisfy tax withholding obligations arising from the vesting of restricted stock units, using an automatic "sell to cover" mechanism linked to that equity compensation event.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 02/27/2026 - 05:20 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Blum Alexander

(Last) (First) (Middle)

C/O UNITY SOFTWARE INC

116 NEW MONTGOMERY STREET

(Street)

SAN FRANCISCO CA 94105-3607

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Unity Software Inc. [ U ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Chief Operating Officer

3. Date of Earliest Transaction (Month/Day/Year)
02/25/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	02/25/2026		S(1)		10,164	D	$18.07(2)	550,966	D
Common Stock	02/27/2026		S(3)		2,541	D	$18.76	548,425	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of restricted stock units. The sale occurred automatically to satisfy the tax withholding obligations to be funded by a "sell to cover" and does not represent a discretionary trade by the Reporting Person.

2. The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $17.70 to $18.40, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

3. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 9, 2025.

Remarks:

	/s/ Connie Wu, Attorney-in-fact	02/27/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.