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[Form 4] Unity Software Inc. Insider Trading Activity

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Tomer Bar-Zeev, a director of Unity Software Inc. (U), reported sales executed under a Rule 10b5-1 trading plan on 10/01/2025. The filing shows two sale lines: 206,544 shares sold at a weighted-average price of $39.72, and 43,456 shares sold at a weighted-average price of $40.36. The Form 4 states these sales occurred in multiple transactions within specified price ranges and that the seller will provide detailed per-price quantities on request. The filing also discloses that shares held by Agathy Holdings Ltd. are subject to voting and dispositive power by Tomer Bar-Zeev and his spouse, and lists additional reported holdings of 1,591,602 and 1,548,146 shares following the respective transactions. One row discloses 759,861 shares for informational purposes with no transactions.

Positive

  • None.

Negative

  • None.

Insights

Insider sales were executed under a pre-established 10b5-1 plan on 10/01/2025.

The Form 4 shows two reported dispositions: 206,544 shares at a weighted-average of $39.72 and 43,456 shares at $40.36. The filing explicitly states the sales occurred in multiple transactions and were made pursuant to a 10b5-1 trading plan adopted March 4, 2025.

This matters because 10b5-1 plans provide a documented, pre-arranged framework for insider trades, which helps distinguish routine, planned sales from opportunistic sales based on nonpublic information.

Related-party holdings are disclosed via Agathy Holdings, indicating indirect beneficial ownership.

The filing clarifies that shares held by Agathy Holdings Ltd. are subject to voting and dispositive power by Tomer Bar-Zeev and his spouse, and that the reporting persons are jointly filing under Rule 16a-3(j).

This explicit linkage affects how total insider ownership is viewed because shares held indirectly by an entity controlled by the insider are part of their beneficial position and are reported accordingly.

Insider Bar-Zeev Tomer
Role Director
Sold 250,000 shs ($9.96M)
Type Security Shares Price Value
Sale Common Stock 206,544 $39.72 $8.20M
Sale Common Stock 43,456 $40.36 $1.75M
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 1,591,602 shares (Indirect, See footnote); Common Stock — 759,861 shares (Direct)
Footnotes (1)
  1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 4, 2025. The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $39.28 to $40.27, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes 2 and 4 of this Form 4. The shares of Common Stock reported in this line are held directly by Agathy Holdings Ltd. ("Agathy Holdings"). Each of Tomer Bar-Zeev & Yuli Bar-Zeev, Tomer Bar-Zeev's spouse, is a director of Agathy Holdings, and in such capacity possess voting power and dispositive power on behalf of Agathy Holdings with respect to securities held by Agathy Holdings. Tomer Bar-Zeev is a director of the Issuer. Agathy Holdings may be deemed to be a director by deputization of the Issuer. The Reporting Persons are jointly filing this Form 4 pursuant to Rule 16a-3(j) under the Securities Exchange Act of 1934, as amended (the "Exchange Act"). This filing shall not be deemed an admission that the Reporting Persons are subject to Section 16 of the Exchange Act. The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $40.28 to $40.48, inclusive. There were no transactions effected in respect of the shares of Common Stock reported in this row, and the holdings in this row are being included for informational purposes only.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Bar-Zeev Tomer
(Last) (First) (Middle)
C/O UNITY SOFTWARE INC.
116 NEW MONTGOMERY STREET
(Street)
SAN FRANCISCO CA 94105-3607
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Unity Software Inc. [ U ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
10/01/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 10/01/2025 S(1) 206,544 D $39.72(2) 1,591,602 I See footnote(3)
Common Stock 10/01/2025 S(1) 43,456 D $40.36(4) 1,548,146 I See footnote(3)
Common Stock 759,861(5) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 4, 2025.
2. The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $39.28 to $40.27, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes 2 and 4 of this Form 4.
3. The shares of Common Stock reported in this line are held directly by Agathy Holdings Ltd. ("Agathy Holdings"). Each of Tomer Bar-Zeev & Yuli Bar-Zeev, Tomer Bar-Zeev's spouse, is a director of Agathy Holdings, and in such capacity possess voting power and dispositive power on behalf of Agathy Holdings with respect to securities held by Agathy Holdings. Tomer Bar-Zeev is a director of the Issuer. Agathy Holdings may be deemed to be a director by deputization of the Issuer. The Reporting Persons are jointly filing this Form 4 pursuant to Rule 16a-3(j) under the Securities Exchange Act of 1934, as amended (the "Exchange Act"). This filing shall not be deemed an admission that the Reporting Persons are subject to Section 16 of the Exchange Act.
4. The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $40.28 to $40.48, inclusive.
5. There were no transactions effected in respect of the shares of Common Stock reported in this row, and the holdings in this row are being included for informational purposes only.
Remarks:
/s/ Anirma Gupta, Attorney-in-fact 10/02/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR