[Form 4] Unity Software Inc. Insider Trading Activity
Rhea-AI Filing Summary
Alexander Blum, SVP and Chief Operating Officer of Unity Software Inc., reported a sale of 2,582 shares of Unity common stock on 08/11/2025 at a reported price of $32.99 per share. Following the transaction the filing shows 716,926 shares beneficially owned, with the ownership form reported as Direct (D).
The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 9, 2025. The Form 4 was submitted and signed by attorney-in-fact Anirma Gupta on 08/11/2025.
Positive
- Sale was executed under a Rule 10b5-1 trading plan (adopted May 9, 2025), which provides a documented, pre-arranged framework for trading.
Negative
- None.
Insights
TL;DR: Routine officer sale reported under a pre-arranged 10b5-1 plan; transaction details disclosed and ownership remains substantial.
The Form 4 discloses a sale of 2,582 shares by Alexander Blum, SVP and COO, executed on 08/11/2025 at $32.99 per share, leaving 716,926 shares beneficially owned. The filing explicitly states the trades were made under a Rule 10b5-1 plan adopted on May 9, 2025, which is relevant for assessing whether the sale was pre‑arranged. From a securities analysis standpoint this is a clear, routine disclosure; the absolute size of the sale is disclosed and no additional derivative or material transactions are reported.
TL;DR: Disclosure follows governance best practices by noting a 10b5-1 plan and providing exact figures; no other governance issues disclosed.
The Form 4 includes required fields: reporter identity, relationship to issuer (SVP, COO), transaction date, number of shares sold (2,582), price ($32.99), and post-transaction holdings (716,926). It also documents that the sale was effected pursuant to a Rule 10b5-1 plan adopted May 9, 2025, which supports defensible timing. The form is signed by an attorney-in-fact, consistent with procedural execution. No material governance concerns or additional related-party transactions are disclosed in this filing.