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[Form 4] Unity Software Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Alexander Blum, SVP and Chief Operating Officer of Unity Software Inc., reported a sale of 2,582 shares of Unity common stock on 08/11/2025 at a reported price of $32.99 per share. Following the transaction the filing shows 716,926 shares beneficially owned, with the ownership form reported as Direct (D).

The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 9, 2025. The Form 4 was submitted and signed by attorney-in-fact Anirma Gupta on 08/11/2025.

Positive

  • Sale was executed under a Rule 10b5-1 trading plan (adopted May 9, 2025), which provides a documented, pre-arranged framework for trading.

Negative

  • None.

Insights

TL;DR: Routine officer sale reported under a pre-arranged 10b5-1 plan; transaction details disclosed and ownership remains substantial.

The Form 4 discloses a sale of 2,582 shares by Alexander Blum, SVP and COO, executed on 08/11/2025 at $32.99 per share, leaving 716,926 shares beneficially owned. The filing explicitly states the trades were made under a Rule 10b5-1 plan adopted on May 9, 2025, which is relevant for assessing whether the sale was pre‑arranged. From a securities analysis standpoint this is a clear, routine disclosure; the absolute size of the sale is disclosed and no additional derivative or material transactions are reported.

TL;DR: Disclosure follows governance best practices by noting a 10b5-1 plan and providing exact figures; no other governance issues disclosed.

The Form 4 includes required fields: reporter identity, relationship to issuer (SVP, COO), transaction date, number of shares sold (2,582), price ($32.99), and post-transaction holdings (716,926). It also documents that the sale was effected pursuant to a Rule 10b5-1 plan adopted May 9, 2025, which supports defensible timing. The form is signed by an attorney-in-fact, consistent with procedural execution. No material governance concerns or additional related-party transactions are disclosed in this filing.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Blum Alexander

(Last) (First) (Middle)
C/O UNITY SOFTWARE INC
116 NEW MONTGOMERY STREET

(Street)
SAN FRANCISCO CA 94105-3607

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Unity Software Inc. [ U ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
SVP, Chief Operating Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/11/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/11/2025 S(1) 2,582 D $32.99 716,926 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 9, 2025.
Remarks:
/s/ Anirma Gupta, Attorney-in-fact 08/11/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Unity (U) insider Alexander Blum report on the Form 4?

The Form 4 reports a sale of 2,582 shares on 08/11/2025 at $32.99 per share and shows 716,926 shares beneficially owned thereafter.

Was the sale by Unity (U) reported as part of a 10b5-1 plan?

Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 9, 2025.

What is Alexander Blum's role at Unity Software (U)?

The Form 4 identifies the reporting person as Alexander Blum, SVP, Chief Operating Officer of Unity Software Inc.

Who signed the Form 4 for the reporting person?

The Form 4 is signed by attorney-in-fact Anirma Gupta on 08/11/2025.

Does the Form 4 disclose any derivative transactions for Unity (U)?

No. Table II (derivative securities) contains no reported transactions in this filing.
Unity Software Inc

NYSE:U

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16.59B
374.37M
4.7%
85.8%
9.25%
Software - Application
Services-prepackaged Software
Link
United States
SAN FRANCISCO