Ulta CEO shares withheld for tax obligations

Ulta Beauty, Inc. President and CEO Kecia Steelman reported routine share dispositions related to tax withholding on vested equity awards.

Rhea-AI Filing Summary

Ulta Beauty, Inc. President and CEO Kecia Steelman reported routine share dispositions related to tax withholding on vested equity awards. The issuer withheld a total of 1,884 shares of common stock at $535.72 per share to satisfy tax obligations on restricted and performance-based restricted stock grants. After these withholding transactions, she directly owns 31,600 Ulta Beauty shares.

Insider Trade Summary

Exercise Price or Tax Liability: 1,884 shares

Exercise Price or Tax Liability 2 txns

Insider Steelman Kecia

Role President and CEO

Type	Security	Shares	Price	Value
Exercise Price or Tax Liability	Common Stock	393	$535.72	$211K
Exercise Price or Tax Liability	Common Stock	1,491	$535.72	$799K

Holdings After Transaction: Common Stock — 31,600 shares (Direct)

Footnotes (2)

1. F1. Represents the number of shares withheld by the issuer to satisfy applicable tax withholding obligations in connection with the vesting of restricted stock grants previously reported.
2. F2. Represents the number of shares withheld by the issuer to satisfy applicable tax withholding obligations in connection with the vesting of performance based restricted stock grants previously reported.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Ulta (ULTA) CEO Kecia Steelman report in this Form 4?

Kecia Steelman reported share dispositions due to tax withholding, not open-market sales. Ulta withheld 1,884 common shares to cover taxes on vested restricted and performance-based stock awards previously granted to her.

How many Ulta (ULTA) shares were withheld for the CEO’s tax obligations?

A total of 1,884 Ulta Beauty common shares were withheld. These consisted of 393 shares tied to restricted stock vesting and 1,491 shares tied to performance-based restricted stock vesting, all used to satisfy applicable tax withholding obligations.

At what price were the withheld Ulta (ULTA) shares valued in the Form 4?

The withheld Ulta Beauty shares were valued at $535.72 per share. This price applied to both the 393-share and 1,491-share tax-withholding transactions related to the vesting of previously reported restricted stock grants.

How many Ulta (ULTA) shares does the CEO own after these transactions?

Following the tax-withholding dispositions, Kecia Steelman directly owns 31,600 Ulta Beauty common shares. This post-transaction holding figure reflects her remaining direct ownership after the issuer withheld 1,884 shares to cover tax obligations.

Were the Ulta (ULTA) CEO’s transactions open-market sales or tax withholdings?

The transactions were tax withholdings, not open-market sales. Ulta withheld shares to pay applicable tax liabilities when restricted and performance-based restricted stock grants vested, as described in the Form 4 footnotes.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 03/17/2026 - 05:17 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Steelman Kecia

(Last) (First) (Middle)

1000 REMINGTON BLVD SUITE 120

(Street)

BOLINGBROOK IL 60440

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Ulta Beauty, Inc. [ ULTA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

3. Date of Earliest Transaction (Month/Day/Year)
03/15/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/15/2026		F		393(1)	D	$535.72	33,091	D
Common Stock	03/15/2026		F		1,491(2)	D	$535.72	31,600	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents the number of shares withheld by the issuer to satisfy applicable tax withholding obligations in connection with the vesting of restricted stock grants previously reported.

2. Represents the number of shares withheld by the issuer to satisfy applicable tax withholding obligations in connection with the vesting of performance based restricted stock grants previously reported.

	/s/ Rene G. Casares, as attorney-in-fact for Kecia Steelman	03/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.