Ulta Beauty (ULTA) director reports open-market sale of 383 shares

Rhea-AI Filing Summary

Ulta Beauty director George R. Jr. Mrkonic reported an open-market sale of common stock. On June 15, 2026, he sold 383 shares of Ulta Beauty, Inc. at $475.84 per share. After this transaction, he directly holds 2,404 shares of the company’s common stock.

Insider Trade Summary

Net Seller: 383 shares ($182,247)

Net Sell 1 txn

Insider MRKONIC GEORGE R JR

Role null

Sold 383 shs ($182K)

Type	Security	Shares	Price	Value
Sale	Common Stock	383	$475.84	$182K

Holdings After Transaction: Common Stock — 2,404 shares (Direct, null)

Footnotes (1)

Key Figures

Shares sold: 383 shares Sale price: $475.84 per share Shares owned after sale: 2,404 shares

3 metrics

Shares sold 383 shares Open-market sale of Ulta Beauty common stock

Sale price $475.84 per share Price for 383-share open-market sale

Shares owned after sale 2,404 shares Director’s direct holdings following the transaction

Key Terms

open-market sale, Common Stock, Form 4

3 terms

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

"security_title: "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MRKONIC GEORGE R JR

(Last) (First) (Middle)

1000 REMINGTON BLVD.

SUITE 120

(Street)

BOLINGBROOK ILLINOIS 60440

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Ulta Beauty, Inc. [ ULTA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/15/2026		S		383	D	$475.84	2,404	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Rene G. Casares, as attorney-in-fact for George R. Mrkonic	06/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Ulta Beauty (ULTA) disclose in this Form 4?

Ulta Beauty reported that director George R. Jr. Mrkonic executed an open-market sale of company common stock. The filing records a single transaction, providing details on the number of shares sold, the sale price, and his direct holdings after the sale.

How many Ulta Beauty (ULTA) shares did the director sell and at what price?

The director sold 383 shares of Ulta Beauty common stock at a price of $475.84 per share. This was reported as an open-market sale, meaning the transaction occurred on the public market at prevailing trading prices.

What are George R. Jr. Mrkonic’s Ulta Beauty (ULTA) holdings after this transaction?

Following the sale, George R. Jr. Mrkonic directly owns 2,404 shares of Ulta Beauty common stock. This figure represents his direct beneficial ownership position as reported in the Form 4 after completing the 383-share open-market sale.

Was the Ulta Beauty (ULTA) Form 4 transaction a purchase or a sale?

The Form 4 shows a sale transaction. The code “S” and description indicate an open-market sale, where the director disposed of 383 shares of Ulta Beauty common stock rather than acquiring additional shares in the company.

Did the Ulta Beauty (ULTA) Form 4 include any option exercises or derivatives?

No derivative transactions were reported in this Form 4. The filing lists only a non-derivative transaction in common stock, and the derivativeSummary section is empty, indicating no option exercises, conversions, or other derivative-related activity.