UWM Holdings Corp insider activity centers on SFS Holding Corp, a 10% owner associated with CEO Mat Ishbia. On January 16, 2026, SFS Holding Corp converted 6,600,000 UWM Paired Interests into the same number of Class A Common shares. On the same day and on January 20 and 21, 2026, SFS Holding Corp sold three blocks of 632,874 Class A shares each at weighted average prices of $6.04, $5.82, and $5.75 per share under a Rule 10b5-1 trading plan adopted on March 17, 2025.
After these indirect transactions, SFS Holding Corp held 5,319,635 Class A shares for which Ishbia exercises voting and dispositive power. Separately, Ishbia directly owns 279,989 Class A shares and 180,737 Restricted Stock Units that convert one-for-one into Class A stock and vest on March 1, 2026.