VF Corporation (NYSE: VFC) shifts commercial leadership in planned transition

Rhea-AI Filing Summary

V.F. Corporation reported planned senior leadership changes focused on its commercial organization. Effective January 28, 2026, Brent Hyder, previously Executive Vice President, Chief People Officer and President, Americas, becomes Chief Commercial Officer and will no longer serve as Chief People Officer.

On the same date, Martino Scabbia Guerrini steps down as Chief Commercial Officer and President, Emerging Brands, and will serve as a senior advisor to the Chief Executive Officer. The company describes these moves as part of a planned transition in its senior leadership team.

8-K Event Classification

Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers

1 item

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance

Key personnel changes including departures, elections, or appointments of directors and executive officers.

Understanding 8-K Material Events →

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF

THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): January 26, 2026

V. F. Corporation

(Exact Name of Registrant as Specified in Charter)

Pennsylvania			1-5256			23-1180120
(State or Other Jurisdiction of Incorporation)			(Commission File Number)			(IRS Employer Identification No.)

1551 Wewatta Street
Denver, Colorado			80202
(Address of Principal Executive Offices)			(Zip Code)

(720) 778-4000

(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of each class			Trading Symbol(s)			Name of each exchange on which registered
Common Stock, without par value, stated capital $.25 per share			VFC			New York Stock Exchange
4.125% Senior Notes due 2026			VFC26			New York Stock Exchange
0.250% Senior Notes due 2028			VFC28			New York Stock Exchange
4.250% Senior Notes due 2029			VFC29			New York Stock Exchange
0.625% Senior Notes due 2032			VFC32			New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ¨

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨

Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

On January 26, 2026, V.F. Corporation (“VF”) made certain changes to its senior leadership as part of a planned transition. Effective as of January 28, 2026, Brent Hyder, Executive Vice President, Chief People Officer and President, Americas, will be VF’s Chief Commercial Officer, and will no longer serve as Chief People Officer. Martino Scabbia Guerrini, VF’s previous Chief Commercial Officer and President, Emerging Brands, is no longer serving in these roles as of the same date and will serve as a senior advisor to VF’s Chief Executive Officer.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

V.F. CORPORATION

(Registrant)

By:

/s/ Jennifer S. Sim

Jennifer S. Sim

Executive Vice President, Chief Legal Officer and Corporate Secretary

Date:

January 28, 2026

FAQ

What leadership changes did V.F. Corporation (VFC) announce in this 8-K?

V.F. Corporation announced a planned senior leadership transition. Brent Hyder will become Chief Commercial Officer, while Martino Scabbia Guerrini will leave his commercial and emerging brands roles to serve as a senior advisor to the Chief Executive Officer.

When do the leadership changes at V.F. Corporation (VFC) take effect?

The leadership changes take effect on January 28, 2026. On that date, Brent Hyder assumes the Chief Commercial Officer role and stops serving as Chief People Officer, while Martino Scabbia Guerrini transitions to a senior advisor position to the Chief Executive Officer.

What new role will Brent Hyder hold at V.F. Corporation (VFC)?

Brent Hyder will become Chief Commercial Officer of V.F. Corporation. He previously served as Executive Vice President, Chief People Officer and President, Americas, and will no longer hold the Chief People Officer position after the effective date of the transition.

What happens to Martino Scabbia Guerrini’s responsibilities at V.F. Corporation (VFC)?

Martino Scabbia Guerrini will no longer serve as Chief Commercial Officer and President, Emerging Brands. Instead, he will take on a new role as senior advisor to V.F. Corporation’s Chief Executive Officer, effective on the same date as the announced leadership transition.

How does V.F. Corporation (VFC) describe the purpose of these leadership changes?

V.F. Corporation describes the leadership moves as part of a planned transition in its senior leadership. The changes realign responsibilities in the commercial organization and create an advisory role to support the Chief Executive Officer’s priorities and overall corporate direction.

Does Brent Hyder remain Chief People Officer at V.F. Corporation (VFC)?

No. When Brent Hyder becomes Chief Commercial Officer, he will no longer serve as Chief People Officer. His prior responsibilities as Executive Vice President, Chief People Officer and President, Americas, are being restructured as part of the planned leadership transition.