VF Corp (NYSE: VFC) CEO buys 32,894 shares in open-market trade

Rhea-AI Filing Summary

Darrell Bracken, President & Chief Executive Officer of VF Corp, purchased 32,894 shares of common stock on 2026-07-31 in open-market transactions at a weighted-average price of $14.98 per share, with trade prices between $14.90 and $15.08. Following the purchase, he directly holds 1,402,108.812 shares. The filing indicates these transactions were not made under a Rule 10b5-1 trading plan.

Insider Trade Summary

Net Buyer: 32,894 shares

Net Buy 1 txn

Insider Darrell Bracken

Role President & Chief Exec Officer

Bought 32,894 shs ($493K)

Type	Security	Shares	Price	Value
Purchase	Common Stock F1	32,894	$14.98	$493K

Holdings After Transaction: Common Stock — 1,402,108.812 shares (Direct)

Footnotes (1)

1. F1. The price reported is a weighted average. These shares were purchased in multiple transactions at prices ranging from not less than $14.90 to not more than $15.08. The reporting person undertakes to provide to VF Corporation, any security holder of VF Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Key Figures

Shares purchased: 32,894 shares Weighted-average purchase price: $14.98 per share Price range: $14.90–$15.08 per share +2 more

5 metrics

Shares purchased 32,894 shares Common stock bought by CEO Darrell Bracken on 2026-07-31

Weighted-average purchase price $14.98 per share Average price for the 32,894-share open-market purchase

Price range $14.90–$15.08 per share Range of individual trade prices for the purchased shares

Shares owned after transaction 1,402,108.812 shares CEO’s direct VF Corp common stock holdings following the purchase

Transaction date 2026-07-31 Date of the reported common stock purchases

Key Terms

weighted average, open market or private transaction, Rule 10b5-1

3 terms

weighted average financial

"The price reported is a weighted average."

A weighted average is a way of calculating an overall number when some items matter more than others by giving each item a different level of importance, or weight. Investors use weighted averages to combine figures like prices, returns or earnings so the result reflects the size or significance of each part — like grading a class where a final exam counts more than a quiz, producing a score that better represents true performance.

open market or private transaction financial

"Purchase in open market or private transaction"

Rule 10b5-1 regulatory

"Rule 10b5-1 trading plan"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/03/2026 - 06:57 AM Accepted by SEC EDGAR 08/03/2026 - 06:56 AM Learn about SEC filing dates

FAQ

What insider transaction did V F CORP (VFC) disclose in this Form 4?

VF Corp reported that CEO Darrell Bracken purchased 32,894 shares of common stock on 2026-07-31. The shares were bought in open-market transactions, increasing his direct ownership and reflecting a net-buy insider transaction in the company’s stock.

At what prices did the VFC CEO buy his 32,894 shares?

Darrell Bracken’s 32,894-share purchase had a weighted-average price of $14.98 per share. According to the filing, individual trades were executed at prices ranging from $14.90 to $15.08, with detailed trade-by-trade information available upon request.

How many V F CORP (VFC) shares does the CEO own after this transaction?

After the reported purchase, CEO Darrell Bracken directly owns 1,402,108.812 shares of VF Corp common stock. This figure represents his direct holdings immediately following the 32,894-share open-market acquisition disclosed in the Form 4 filing.

Was the VFC CEO’s stock purchase made under a Rule 10b5-1 trading plan?

The Form 4 indicates the Rule 10b5-1 checkbox is not marked, meaning the reported purchases were not executed under a Rule 10b5-1 trading plan. They are disclosed as open-market transactions without an affirmed pre-arranged trading plan.

What type of security did the V F CORP (VFC) CEO purchase in this filing?

Darrell Bracken bought VF Corp common stock in this transaction. The Form 4 lists the security as common stock, acquired in open-market trades, with a total of 32,894 shares purchased on 2026-07-31 and added to his direct holdings.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Darrell Bracken

(Last) (First) (Middle)

1551 WEWATTA STREET

(Street)

DENVER COLORADO 80202

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
V F CORP [ VFC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President & Chief Exec Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/31/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/31/2026		P		32,894	A	$14.98(1)	1,402,108.812	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported is a weighted average. These shares were purchased in multiple transactions at prices ranging from not less than $14.90 to not more than $15.08. The reporting person undertakes to provide to VF Corporation, any security holder of VF Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

	/s/ Vivian Coates for Bracken Darrell (Pursuant to Signing Authority on file)	08/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)