[144] Vital Farms, Inc. SEC Filing

Rhea-AI Filing Summary

This Form 144 filed for Vital Farms, Inc. (VITL) reports a proposed sale of 4,796 common shares through Morgan Stanley Smith Barney LLC on 08/22/2025 with an aggregate market value of $244,347.09. The filing lists prior sales by the same person, JOANNE BAL, of 9,609 and 390 common shares on 08/15/2025 generating gross proceeds of $458,344.50 and $18,602.81, respectively. Acquisition details show the shares to be sold were received as restricted stock vesting under a registered plan on 03/10/2023 (42 shares), 03/13/2024 (3,294 shares), and 04/26/2024 (1,460 shares). The filer certifies no undisclosed material adverse information is known.

Positive

• Full disclosure of acquisition dates and vesting nature for the securities, supporting Rule 144 compliance
• Broker and proposed sale date are specified (Morgan Stanley Smith Barney LLC; 08/22/2025), enabling market transparency

Negative

• Insider sales were executed recently (9,999 shares sold on 08/15/2025) and an additional 4,796 shares are proposed to be sold, which may be viewed negatively by some investors

Insights

Securities Analyst

TL;DR: Insider sales totaling 9,999 shares recently executed, and a further proposed sale of 4,796 shares is disclosed; this appears to be routine director/employee disposals of vested restricted stock.

The filing documents planned disposition of 4,796 shares valued at $244,347.09 and reports prior sales on 08/15/2025 totaling 9,999 shares for approximately $476,947.31 in gross proceeds. Acquisition data ties the securities to restricted stock vesting events in 2023 and 2024, indicating these shares originated from compensation rather than open-market purchases. Relative to the issuer's reported number of outstanding shares in the form (44,685,980), the transactions are small in percentage terms and are likely liquidity actions rather than signals of company-wide issues.

Corporate Governance Expert

TL;DR: The disclosure meets Rule 144 requirements and includes vesting history and prior recent sales; documentation appears complete for compliance.

The filer provides the required broker information (Morgan Stanley Smith Barney LLC) and details on acquisition dates and nature (restricted stock vesting under a registered plan), which supports compliance with resale conditions under Rule 144. The signature representation that no material nonpublic information is known is included. No information in the filing indicates governance action or material corporate events beyond the insider sales themselves.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	4796	244347.09	44685980	08/22/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/26/2024	Restricted stock vesting under a registered plan	Issuer			1460	04/26/2024	Not Applicable
Common	03/13/2024	Restricted stock vesting under a registered plan	Issuer			3294	03/10/2024	Not Applicable
Common	03/10/2023	Restricted stock vesting under a registered plan	Issuer			42	03/10/2023	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JOANNE BAL 3601 South Congress Avenue Suite C100 Austin TX 78704	Common	08/15/2025	9609	458344.50
JOANNE BAL 3601 South Congress Avenue Suite C100 Austin TX 78704	Common	08/15/2025	390	18602.81

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Vital Farms (VITL) Form 144 filed here disclose?

The filing discloses a proposed sale of 4,796 common shares via Morgan Stanley Smith Barney LLC on 08/22/2025 valued at $244,347.09, plus prior sales by JOANNE BAL on 08/15/2025 of 9,609 and 390 shares.

Who is the seller named in the Form 144 for VITL?

The Form 144 identifies the seller as JOANNE BAL with an address listed in Austin, TX.

How were the shares being sold acquired according to the filing?

The shares were acquired via restricted stock vesting under a registered plan on 03/10/2023, 03/13/2024, and 04/26/2024 (totaling 4,796 shares listed for proposed sale).

What proceeds were reported for the recent sales listed in the filing?

Two sales on 08/15/2025 produced gross proceeds of $458,344.50 (9,609 shares) and $18,602.81 (390 shares).

Does the filing state any undisclosed material information about Vital Farms?

The filer represents by signature that they do not know any material adverse information about the issuer that has not been publicly disclosed.