[Form 4] Vital Farms, Inc. Insider Trading Activity
Reena Chauhan Van Hoven, Chief People Officer of Vital Farms, Inc. (VITL), reported a routine share withholding transaction on 09/16/2025. The Form 4 shows 344 shares of Vital Farms common stock were disposed of under code F(1) at an indicated price of $47.05 per share, with the filer noting the shares were withheld to satisfy a withholding tax obligation. After this transaction the reporting person beneficially owned 10,765 shares, held directly.
The form is signed by an attorney-in-fact on behalf of the reporting person on 09/18/2025. No derivative securities or other transactions are reported on this Form 4.
- None.
- None.
Insights
TL;DR: Routine tax-withholding share disposition of 344 shares; small, non-material change to insider holdings.
The reported transaction is a common administrative action where the company withholds shares to cover tax obligations arising from equity compensation. The size of the disposition (344 shares) against the post-transaction ownership (10,765 shares) is small and unlikely to alter valuation or signal a change in insider conviction. No open-market sales, option exercises, or derivative changes were reported, and the price ($47.05) appears as the per-share value tied to the withholding event.
TL;DR: Compliance filing appears complete and routine; shows proper disclosure of withholding for tax purposes.
The Form 4 discloses the reporting person's role (Chief People Officer) and a single non-derivative disposition coded F(1), with an explanatory note that shares were withheld to satisfy taxes. The filing was executed by an attorney-in-fact, which is acceptable governance practice when properly authorized. There are no indications of unusual timing or additional related-party transactions in this record.