What insider share purchases did Vodafone (VOD) disclose in this Form 6-K?

Vodafone disclosed that four senior executives purchased ordinary shares on 25 June 2026. These were part of bonus deferral arrangements, with each trade executed on the London Stock Exchange at GBP 1.05125 per share.

What were the total cash values of the Vodafone (VOD) executive share purchases?

Pilar López’s purchase totalled GBP 60,125.19, Marika Auramo’s GBP 81,021.94, Guillaume Boutin’s GBP 103,984.39, and Ruth McGill’s GBP 37,079.69. Each amount reflects the deferred bonus converted into Vodafone shares.

On which market were the Vodafone (VOD) executive share transactions executed?

All disclosed executive share purchases were executed on the London Stock Exchange, identified as XLON. Each transaction involved Vodafone ordinary shares with ISIN GB00BH4HKS39, bought on 25 June 2026 at the same price.

Vodafone (VOD) executives acquire shares in bonus deferral plan

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

6-K

Rhea-AI Filing Summary

Vodafone Group Plc reports that four senior executives purchased ordinary shares on 25 June 2026 under its bonus deferral executive remuneration arrangements. Group Chief Financial Officer Pilar López, CEO Vodafone Business Marika Auramo, CEO Vodafone Investments & Strategy Guillaume Boutin and Chief Human Resources Officer Ruth McGill all bought Vodafone ordinary shares at GBP 1.05125 per share on the London Stock Exchange. Individual purchase sizes ranged from tens of thousands to just over one hundred thousand pounds, reflecting deferred bonus amounts converted into equity.

Key Figures

Purchase price per share: GBP 1.05125 per share Pilar López shares purchased: 57,194 shares Pilar López transaction value: GBP 60,125.19 +5 more

8 metrics

Purchase price per share GBP 1.05125 per share Price for all four executive purchases on 25 June 2026

Pilar López shares purchased 57,194 shares Group Chief Financial Officer purchase volume

Pilar López transaction value GBP 60,125.19 CFO total consideration for share purchase

Marika Auramo shares purchased 77,072 shares CEO Vodafone Business purchase volume

Marika Auramo transaction value GBP 81,021.94 CEO Vodafone Business total consideration

Guillaume Boutin shares purchased 98,915 shares CEO Vodafone Investments & Strategy purchase volume

Guillaume Boutin transaction value GBP 103,984.39 CEO Vodafone Investments & Strategy consideration

Ruth McGill shares purchased 35,272 shares Chief Human Resources Officer purchase volume

Key Terms

Persons Discharging Managerial Responsibilities, bonus deferral executive remuneration arrangements, Ordinary shares of US$0.20 20 / 21 each, ISIN: GB00BH4HKS39, +2 more

6 terms

Persons Discharging Managerial Responsibilities regulatory

"Vodafone announces that the following Persons Discharging Managerial Responsibilities ("PDMRs") purchased shares"

Persons Discharging Managerial Responsibilities are the key people in a company who make big decisions, like top managers or executives. Knowing who they are is important because their actions can influence the company’s success or failure, and they are often required to share information about their dealings to ensure transparency for investors and the public.

bonus deferral executive remuneration arrangements financial

"These transactions relate to our bonus deferral executive remuneration arrangements."

Ordinary shares of US$0.20 20 / 21 each financial

"Description of the financial instrument... Ordinary shares of US$0.20 20 / 21 each in Vodafone Group Plc"

ISIN: GB00BH4HKS39 financial

"Ordinary shares... in Vodafone Group Plc (ISIN: GB00BH4HKS39)"

London Stock Exchange (XLON) market

"Place of the transaction | London Stock Exchange (XLON)"

LEI regulatory

"Name | Vodafone Group Plc b) | LEI | 213800TB53ELEUKM7Q61"

A Legal Entity Identifier (LEI) is a unique 20-character code assigned to a company or organization that participates in financial markets, like a corporate passport number. It helps investors and regulators unambiguously identify counterparties across databases and transactions, reducing confusion much like using a vehicle identification number to track a car’s history; clearer identification improves transparency, risk monitoring, and regulatory reporting.

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Form 6-K: How Foreign Companies Report to the SEC →

Available on EDGAR 06/26/2026 - 12:48 PM Accepted by SEC EDGAR 06/26/2026 - 12:48 PM

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULES 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

Dated June 26, 2026

Commission File Number: 001-10086

VODAFONE GROUP

PUBLIC LIMITED COMPANY

(Translation of registrant’s name into English)

VODAFONE HOUSE, THE CONNECTION, NEWBURY, BERKSHIRE, RG14 2FN, ENGLAND

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F ✓ Form 40-F _

This Report on Form 6-K contains a Stock Exchange Announcement dated 26 June 2026 entitled Director/PDMR Shareholding.

2026/06/26

Notification of Transactions of Persons Discharging Managerial Responsibilities

Vodafone Group Plc ("Vodafone") announces that the following Persons Discharging Managerial Responsibilities ("PDMRs") purchased shares on 25 June 2026. These transactions relate to our bonus deferral executive remuneration arrangements.

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Pilar López
2	Reason for the notification
a)	Position/status	Group Chief Financial Officer
b)	Initial notification/ Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Vodafone Group Plc
b)	LEI	213800TB53ELEUKM7Q61
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument and identification code	Ordinary shares of US$0.20 20/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)
b)	Nature of the transaction	Purchase of shares
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		GBP 1.05125	57,194
d)	Aggregated information	Price(s): GBP 60,125.19 Volume(s): 57,194 ordinary shares
e)	Date of the transaction	2026-06-25
f)	Place of the transaction	London Stock Exchange (XLON)

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Marika Auramo
2	Reason for the notification
a)	Position/status	CEO Vodafone Business
b)	Initial notification/ Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Vodafone Group Plc
b)	LEI	213800TB53ELEUKM7Q61
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument and identification code	Ordinary shares of US$0.20 20/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)
b)	Nature of the transaction	Purchase of shares
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		GBP 1.05125	77,072
d)	Aggregated information	Price(s): GBP 81,021.94 Volume(s): 77,072 ordinary shares
e)	Date of the transaction	2026-06-25
f)	Place of the transaction	London Stock Exchange (XLON)

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Guillaume Boutin
2	Reason for the notification
a)	Position/status	CEO Vodafone Investments & Strategy
b)	Initial notification/ Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Vodafone Group Plc
b)	LEI	213800TB53ELEUKM7Q61
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument and identification code	Ordinary shares of US$0.20 20/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)
b)	Nature of the transaction	Purchase of shares
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		GBP 1.05125	98,915
d)	Aggregated information	Price(s): GBP 103,984.39 Volume(s): 98,915 ordinary shares
e)	Date of the transaction	2026-06-25
f)	Place of the transaction	London Stock Exchange (XLON)

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Ruth McGill
2	Reason for the notification
a)	Position/status	Chief Human Resources Officer
b)	Initial notification/ Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Vodafone Group Plc
b)	LEI	213800TB53ELEUKM7Q61
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument and identification code	Ordinary shares of US$0.20 20/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)
b)	Nature of the transaction	Purchase of shares
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		GBP 1.05125	35,272
d)	Aggregated information	Price(s): GBP 37,079.69 Volume(s): 35,272 ordinary shares
e)	Date of the transaction	2026-06-25
f)	Place of the transaction	London Stock Exchange (XLON)

- ends -

For more information, please contact:
Investor Relations:	vodafone.com	ir@vodafone.co.uk	Media Relations:	Vodafone.com/media/contact	GroupMedia@vodafone.com
Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679

About Vodafone Group

everyone.connected

Vodafone is a leading European and African telecoms company.

We serve around 370 million mobile and broadband customers, operating networks in 15 countries with investments in a further four and partners in over 40 more. We have capacity on more than 70 subsea cable systems - the backbone of the internet - and we are developing a new direct-to-mobile satellite communications service to connect areas without coverage. Vodafone runs one of the world's largest IoT platforms, with over 240 million IoT connections globally, and we provide financial services to around 103 million customers across seven African countries - managing more transactions than any other provider.

From the seabed to the stars, Vodafone's purpose is to keep everyone connected.

For more information, please visit www.vodafone.com follow us on X at @VodafoneGroup or connect with us on LinkedIn at www.linkedin.com/company/vodafone.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorised.

	VODAFONE GROUP
	PUBLIC LIMITED COMPANY
	(Registrant)


Date: June 26, 2026	By: /s/ M D B
	Name: Maaike de Bie
	Title: Group General Counsel and Company Secretary

  &#xD; &#xD; &amp;#xD;&#xD; &#xD;    &#xD;  

Source: View Original Filing on SEC EDGAR

FAQ

Which Vodafone (VOD) executives bought shares and in what amounts?

Pilar López bought 57,194 shares, Marika Auramo 77,072, Guillaume Boutin 98,915, and Ruth McGill 35,272. All purchases were ordinary shares of Vodafone Group Plc under executive bonus deferral plans.

At what price were the Vodafone (VOD) shares purchased by the PDMRs?

All four executives purchased Vodafone ordinary shares at GBP 1.05125 per share. The trades took place on 25 June 2026 on the London Stock Exchange, as part of structured remuneration deferral.

How are the Vodafone (VOD) insider purchases linked to executive remuneration?

The purchases are explicitly tied to Vodafone’s bonus deferral executive remuneration arrangements. Deferred bonus amounts were used to acquire Vodafone ordinary shares, aligning part of senior management’s compensation with company equity.