Victoria's Secret director buys 2,175 shares

Victoria's Secret & Co. director James Donna purchased additional shares of the company in the open market.

Rhea-AI Filing Summary

Victoria's Secret & Co. director James Donna purchased additional shares of the company in the open market. On an April 2 transaction, Donna bought 2,175 shares of common stock at $46.23 per share in an open-market purchase. Following this trade, Donna directly owns 63,097 shares of Victoria's Secret common stock, indicating a modest increase in personal stake.

Insider Trade Summary

Net Buyer: 2,175 shares

Net Buy 1 txn

Insider JAMES DONNA

Role Director

Bought 2,175 shs ($101K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	2,175	$46.23	$101K

Holdings After Transaction: Common Stock — 63,097 shares (Direct)

Key Figures

Shares purchased: 2,175 shares Purchase price: $46.23 per share Shares owned after trade: 63,097 shares +1 more

4 metrics

Shares purchased 2,175 shares Open-market purchase of common stock

Purchase price $46.23 per share Price paid in the April 2 open-market trade

Shares owned after trade 63,097 shares Direct holdings following the transaction

Net buy shares 2,175 shares Net change in position from this Form 4

Key Terms

open-market purchase, Purchase in open market or private transaction, Common Stock, Form 4

4 terms

open-market purchase financial

"transaction_action": "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Purchase in open market or private transaction financial

"transaction_code_description": "Purchase in open market or private transaction""

Common Stock financial

"security_title": "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Victoria's Secret (VSCO) report for James Donna?

Victoria's Secret reported that director James Donna executed an open-market purchase of 2,175 shares of common stock. The transaction was recorded on a Form 4 and reflects a personal increase in his direct ownership position in the company.

How many Victoria's Secret (VSCO) shares did James Donna buy and at what price?

James Donna bought 2,175 shares of Victoria's Secret common stock at $46.23 per share. The filing describes this as an open-market purchase, meaning he bought the shares on the market rather than receiving them as compensation.

What is James Donna’s total Victoria's Secret (VSCO) shareholding after this Form 4?

After the reported transaction, James Donna directly holds 63,097 shares of Victoria's Secret common stock. This total reflects his ownership immediately following the 2,175-share open-market purchase disclosed in the Form 4 filing.

Was the Victoria's Secret (VSCO) insider trade a buy or a sell?

The Form 4 shows a buy transaction. James Donna engaged in an open-market purchase of 2,175 Victoria's Secret common shares, categorized as a purchase in the transaction code description, with no reported sales in this filing.

What does an open-market purchase by a Victoria's Secret (VSCO) director mean?

An open-market purchase means the director used personal funds to buy shares on the public market at prevailing prices. In this case, James Donna bought 2,175 Victoria's Secret shares at $46.23, increasing his direct ownership to 63,097 shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/06/2026 - 04:09 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

JAMES DONNA

(Last) (First) (Middle)

4 LIMITED PARKWAY EAST

(Street)

REYNOLDSBURG OHIO 43068

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Victoria's Secret & Co. [ VSCO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/02/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	04/02/2026		P		2,175	A	$46.23	63,097	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	Robert J. Tannous, by Power of Attorney for Donna A. James	04/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)