What is Mark H. Lazarus’s Versant share ownership after these transactions?

After the reported acquisitions on January 9, 2026 , Mark H. Lazarus beneficially owned 429,248 shares of Versant Class A common stock, held directly.

How is the Comcast spin-off related to the Versant RSU awards?

The footnotes explain that Comcast completed a pro-rata spin-off of Versant on January 2, 2026. In connection with this distribution, certain Comcast restricted stock units were equitably adjusted and converted into Versant restricted stock units based on volume-weighted average prices of Comcast and Versant Class A common stock over the five trading days following that date.

Versant Media Group (VSNT) CEO reports share grants after spin-off

Q: How many Versant shares did Mark H. Lazarus acquire through RSU conversion?

On January 9, 2026 , Mark H. Lazarus acquired 287,273 shares of Versant Class A common stock at a price of $0.00 per share, representing Versant RSUs granted upon conversion of certain Comcast restricted stock units after the Comcast–Versant distribution.

Q: What is the Founder’s Grant reported for Versant CEO Mark H. Lazarus?

The Form 4 states that on January 9, 2026 , Mark H. Lazarus received a Founder’s Grant of 134,821 Versant restricted stock units under the Versant Omnibus Equity Incentive Plan. This award will vest in full on the third anniversary of the grant date, subject to his continued employment.

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

Rhea-AI Filing Summary

Versant Media Group, Inc. director and CEO Mark H. Lazarus reported new equity awards in connection with Comcast’s spin-off of Versant and a separate founder grant. On January 9, 2026, he acquired 287,273 shares of Versant Class A common stock at a price of $0.00 per share through the conversion of Comcast restricted stock units into Versant restricted stock units under an equity award adjustment tied to the January 2, 2026 distribution.

On the same date, he also received a Founder’s Grant of 134,821 Versant restricted stock units at $0.00 per share, which will vest in full on the third anniversary of the grant date, subject to continued employment. Following these transactions, he beneficially owned 429,248 shares of Versant Class A common stock in direct form.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Lazarus Mark H

Role Chief Executive Officer

Type	Security	Shares	Price	Value
Grant/Award	Class A Common Stock	287,273	$0.00	--
Grant/Award	Class A Common Stock	134,821	$0.00	--

Holdings After Transaction: Class A Common Stock — 294,427 shares (Direct)

Footnotes (1)

On January 2, 2026, Comcast Corporation ("Comcast") completed a pro-rata spinoff distribution ("Distribution") of all of its shares of Versant Media Group, Inc. ("Versant") Class A common stock, par value $0.01 per share ("Versant Class A Common Stock") and Versant Class B common stock, par value $0.01 per share ("Versant Class B Common Stock") to the holders of record of Comcast Class A common stock, par value $0.01 per share ("Comcast Class A Common Stock") and Comcast Class B common stock, par value $0.01 per share ("Comcast Class B Common Stock"), respectively, as of December 16, 2025, the record date for the Distribution ("Record Date"). In connection with the Distribution, pursuant to (i) the terms of the Employee Matters Agreement, dated as of January 2, 2026, by and between Comcast and Versant ("EMA") and (ii) the anti-dilution adjustment provisions under the Comcast 2002 Restricted Stock Plan and Comcast 2023 Omnibus Equity Incentive Plan, certain restricted stock units with respect to Comcast Class A Common Stock ("Comcast RSUs") were equitably adjusted and converted into restricted stock units with respect to Versant Class A Common Stock ("Versant RSUs"), based on (i) the volume weighted average price of Comcast Class A Common Stock (adjusted based on the Distribution ratio) and Versant Class A Common Stock, in each case for the five trading-day period following January 2, 2026 (such adjustment, the "Equity Award Conversion"). Represents the grant of Versant RSUs upon the conversion of certain Comcast RSUs held by the Reporting Person as of January 2, 2026 pursuant to the Equity Award Conversion. The Versant RSUs were granted pursuant to the Versant Omnibus Equity Incentive Plan ("Versant Plan") and are generally subject to the same terms and conditions as applicable to the corresponding Comcast RSUs. This amount includes shares of Versant Class A Common Stock received by the Reporting Person in connection with the Distribution in respect of shares of Comcast Class A Common Stock held as of the Record Date. Represents the grant of a Versant RSU award ("Founder's Grant") under the Versant Plan to the Reporting Person on January 9, 2026. The Founder's Grant will vest in full on the third anniversary of the date of grant, subject to the Reporting Person's continued employment through such date.

Form 4 Insider Transactions: What Each Field Means →

01/12/2026 - 05:50 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Lazarus Mark H

(Last)

(First)

(Middle)

C/O VERSANT MEDIA GROUP, INC.

900 SYLVAN AVENUE

(Street)

ENGLEWOOD CLIFFS

07632

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Versant Media Group, Inc. [ VSNT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
01/09/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	01/09/2026⁽¹⁾⁽²⁾		A		287,273⁽³⁾	A	⁽³⁾	294,427⁽⁴⁾	D
Class A Common Stock	01/09/2026⁽⁵⁾		A		134,821⁽⁵⁾	A	⁽⁵⁾	429,248⁽⁴⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. On January 2, 2026, Comcast Corporation ("Comcast") completed a pro-rata spinoff distribution ("Distribution") of all of its shares of Versant Media Group, Inc. ("Versant") Class A common stock, par value $0.01 per share ("Versant Class A Common Stock") and Versant Class B common stock, par value $0.01 per share ("Versant Class B Common Stock") to the holders of record of Comcast Class A common stock, par value $0.01 per share ("Comcast Class A Common Stock") and Comcast Class B common stock, par value $0.01 per share ("Comcast Class B Common Stock"), respectively, as of December 16, 2025, the record date for the Distribution ("Record Date").

2. In connection with the Distribution, pursuant to (i) the terms of the Employee Matters Agreement, dated as of January 2, 2026, by and between Comcast and Versant ("EMA") and (ii) the anti-dilution adjustment provisions under the Comcast 2002 Restricted Stock Plan and Comcast 2023 Omnibus Equity Incentive Plan, certain restricted stock units with respect to Comcast Class A Common Stock ("Comcast RSUs") were equitably adjusted and converted into restricted stock units with respect to Versant Class A Common Stock ("Versant RSUs"), based on (i) the volume weighted average price of Comcast Class A Common Stock (adjusted based on the Distribution ratio) and Versant Class A Common Stock, in each case for the five trading-day period following January 2, 2026 (such adjustment, the "Equity Award Conversion").

3. Represents the grant of Versant RSUs upon the conversion of certain Comcast RSUs held by the Reporting Person as of January 2, 2026 pursuant to the Equity Award Conversion. The Versant RSUs were granted pursuant to the Versant Omnibus Equity Incentive Plan ("Versant Plan") and are generally subject to the same terms and conditions as applicable to the corresponding Comcast RSUs.

4. This amount includes shares of Versant Class A Common Stock received by the Reporting Person in connection with the Distribution in respect of shares of Comcast Class A Common Stock held as of the Record Date.

5. Represents the grant of a Versant RSU award ("Founder's Grant") under the Versant Plan to the Reporting Person on January 9, 2026. The Founder's Grant will vest in full on the third anniversary of the date of grant, subject to the Reporting Person's continued employment through such date.

	/s/ Jordan Fasbender, as attorney-in-fact	01/12/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Versant Media Group (VSNT) report for its CEO?

Versant Media Group, Inc. reported that its Chief Executive Officer and director, Mark H. Lazarus, acquired Versant Class A common stock and restricted stock units on January 9, 2026, as shown in a Form 4 insider filing.

How many Versant shares did Mark H. Lazarus acquire through RSU conversion?

On January 9, 2026, Mark H. Lazarus acquired 287,273 shares of Versant Class A common stock at a price of $0.00 per share, representing Versant RSUs granted upon conversion of certain Comcast restricted stock units after the Comcast–Versant distribution.

What is the Founder’s Grant reported for Versant CEO Mark H. Lazarus?

The Form 4 states that on January 9, 2026, Mark H. Lazarus received a Founder’s Grant of 134,821 Versant restricted stock units under the Versant Omnibus Equity Incentive Plan. This award will vest in full on the third anniversary of the grant date, subject to his continued employment.

Does the Versant CEO’s Form 4 involve any sales of stock?

No stock sales are listed. The reported Form 4 transactions are coded as “A” (acquisitions) of Versant Class A common stock and restricted stock units at a price of $0.00 per share.