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Versant Media (VSNT) director purchases 10,000 shares in open market

Filing Impact
(Moderate)
Filing Sentiment
(Positive)
Form Type
4

Rhea-AI Filing Summary

Versant Media Group, Inc. director Gerald L. Hassell bought 10,000 shares of Class A common stock in an open-market purchase at a weighted average price of $36.07 per share. The trade was executed in multiple transactions between $35.95 and $36.15. After this purchase, he directly owns 12,680 shares.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
HASSELL GERALD L

(Last) (First) (Middle)
C/O VERSANT MEDIA GROUP, INC.
229 WEST 43RD STREET

(Street)
NEW YORK NY 10036

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Versant Media Group, Inc. [ VSNT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
03/09/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 03/09/2026 P 10,000 A $36.07(1) 12,680 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The price reported is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $35.95 to $36.15 per share, inclusive. The reporting person shall provide to the Securities and Exchange Commission, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares purchased at each separate price.
Remarks:
/s/ Jordan Fasbender, as attorney-in-fact 03/10/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Versant Media Group (VSNT) report?

Versant Media Group reported that director Gerald L. Hassell bought 10,000 shares of Class A common stock. The shares were acquired in an open-market transaction, indicating a direct purchase rather than an award, and increased his direct holdings to 12,680 shares.

At what price did the Versant Media (VSNT) director buy shares?

The director paid a weighted average price of $36.07 per share for the 10,000 shares. Individual trades were executed between $35.95 and $36.15 per share, reflecting normal market price variation across multiple transactions completed on the same date.

How many Versant Media (VSNT) shares does the director hold after the trade?

Following the open-market purchase, director Gerald L. Hassell directly holds 12,680 shares of Versant Media Group Class A common stock. This total reflects the newly acquired 10,000 shares added to his prior position, as reported in the insider ownership section.

Was the Versant Media (VSNT) insider transaction a buy or a sell?

The reported insider transaction was a buy. Director Gerald L. Hassell executed an open-market purchase of 10,000 Versant Media Group Class A common shares, with no shares sold in this filing, resulting in a net increase in his direct ownership position.

How is the share price range described for the VSNT insider purchase?

The filing states that the 10,000 shares were bought in multiple trades between $35.95 and $36.15 per share. The reported $36.07 figure is a weighted average price, and detailed trade-by-trade pricing is available from the reporting person upon request.
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