[Form 4] Viad Corp Insider Trading Activity

Rhea-AI Filing Summary

Insider purchase disclosed by a company director. Jill Bright, identified as a director of Pursuit Attractions & Hospitality, Inc. (ticker PRSU), purchased 1,000 shares of the issuer's common stock on 08/26/2025 at a weighted-average price of $36.77 per share. After the purchase, Ms. Bright beneficially owned 6,311 shares, held directly. The filing notes the reported price is a weighted average for multiple executions between $36.745 and $36.774. The Form 4 was signed on behalf of the reporting person by attorney-in-fact Michael Archiopoli.

Positive

• Director purchase of 1,000 shares, increasing direct ownership to 6,311 shares
• Transparent disclosure with weighted-average price range provided ($36.745 to $36.774)

Negative

• None.

Insights

Financial Analyst

Director purchase is a modest, non-material insider buy signal.

The disclosed 1,000-share purchase increases the director's direct stake to 6,311 shares. For most investors this size of purchase is unlikely to be material to company valuation or immediate market dynamics, but it may be interpreted as a modest positive alignment of management with shareholder interests. No options, dispositions, or larger transactions are reported.

Corporate Governance Expert

Routine Section 16 filing reflecting a reported open-market purchase by a director.

The Form 4 meets disclosure requirements by reporting the transaction date, weighted-average price range, and resulting direct beneficial ownership. The filing includes the explanatory footnote about multiple executions and is signed by an attorney-in-fact, indicating compliance with procedural formalities. There are no red flags such as dispositions, related-party transfers, or plan-based trading noted.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bright Jill

(Last) (First) (Middle)

1401 17TH STREET, SUITE 1400

(Street)

DENVER CO 80202

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Pursuit Attractions & Hospitality, Inc. [ PRSU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/26/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/26/2025		P		1,000	A	$36.77(1)	6,311	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $36.745 to $36.774 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

	/s/ Michael Archiopoli, Attorney-in-Fact	08/27/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did Jill Bright report on Form 4 for PRSU?

The Form 4 reports that Jill Bright purchased 1,000 shares of Pursuit Attractions & Hospitality, Inc. (PRSU) on 08/26/2025.

At what price were the PRSU shares purchased according to the filing?

The filing reports a weighted-average purchase price of $36.77 per share, with executions ranging from $36.745 to $36.774.

How many PRSU shares does the reporting person own after the transaction?

After the purchase the reporting person beneficially owned 6,311 shares, held directly.

Who signed the Form 4 on behalf of the reporting person?

The Form 4 was signed by Michael Archiopoli, Attorney-in-Fact on 08/27/2025.

Does the Form 4 disclose any derivative transactions or dispositions?

No. The Form 4 only reports a non-derivative acquisition of common stock; no derivatives or dispositions are listed.