Wayfair: Steven K. Conine proposes $13M share sale

The past-sales table lists a 69,000-share transaction on October 12, 2026, valued at $7,296,886.65.

Rhea-AI Filing Summary

Wayfair Inc. is named as issuer in a Form 144 notice covering Steven K. Conine’s proposed sale of 117,000 Class A shares, with an aggregate market value of $13,016,454.45. Fidelity Brokerage Services LLC is named as broker, and October 15, 2026 is the approximate sale date. The past-three-month sales table lists activity under Conine and the Conine Family Foundation; the remarks say those sales occurred in the foundation account, of which Conine is an account stakeholder.

Key Figures

Proposed sale: 117,000 Class A shares Aggregate market value: $13,016,454.45 Past sale: 69,000 shares +3 more

6 metrics

Proposed sale 117,000 Class A shares Approximate sale date: October 15, 2026

Aggregate market value $13,016,454.45 Proposed sale

Past sale 69,000 shares October 12, 2026 entry in the past-three-month sales table

Past sale value $7,296,886.65 October 12, 2026 entry in the past-three-month sales table

Past sale 6,000 shares August 4, 2026 entry in the past-three-month sales table

Past sale value $669,780.00 August 4, 2026 entry in the past-three-month sales table

Key Terms

Rule 144, aggregate market value, Founders Shares

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

aggregate market value financial

"aggregate market value"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

Founders Shares financial

"Founders Shares"

Founders shares are a special block of a company’s stock originally given to the people who started the business; they often carry extra voting power or favorable terms compared with regular shares. For investors, these shares matter because they concentrate control and influence how future funding, ownership dilution, and decision-making will play out—think of founders shares as the steering wheel that can steer a company’s direction even as more passengers (investors) climb aboard.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many Wayfair (W) shares is Steven K. Conine proposing to sell?

The notice covers 117,000 Class A shares, with an aggregate market value of $13,016,454.45. Fidelity Brokerage Services LLC is named as broker, and October 15, 2026 is the approximate sale date.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/15/2026 - 04:11 PM EDT Accepted by SEC EDGAR 10/15/2026 - 04:10 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001620052
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Conine Steven
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	117000	13016454.45	115990166	10/15/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2002	Founders Shares	Issuer			117000	01/01/2002	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	08/04/2026	6000	669780.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	08/10/2026	6000	636000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	08/12/2026	69000	7131747.75
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	09/10/2026	5000	490400.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	09/14/2026	69000	7132078.90
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	09/14/2026	1000	100000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	10/12/2026	69000	7296886.65
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	10/12/2026	6000	625320.00

144: Remarks and Signature

Remarks	Sales from the past 3 months occurred in the Conine Family Foundation account of which Steven K. Conine is an Account Stakeholder.
Date of Notice	10/15/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/05/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Daniel Tucci, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Steven K. Conine
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)