W shareholder plans sale of 69,000 Class A shares

A shareholder of issuer W, the Conine Family Foundation, filed a notice to sell 69,000 Class A shares.

Rhea-AI Filing Summary

A shareholder of issuer W, the Conine Family Foundation, filed a notice to sell 69,000 Class A shares. These are described as Founders Shares acquired on 01/01/2002 as Compensation. The planned sales are through Fidelity Brokerage Services, with an aggregate market value of $7,131,747.75 based on recent prices, and the issuer lists 115,990,166 Class A shares outstanding. Over the past three months, the foundation has already sold multiple Class A share blocks on various dates.

Key Figures

Shares to be sold: 69,000 shares Aggregate market value: $7,131,747.75 Shares outstanding: 115,990,166 shares +2 more

5 metrics

Shares to be sold 69,000 shares Class A shares covered by the Form 144 notice

Aggregate market value $7,131,747.75 Aggregate market value of 69,000 Class A shares to be sold

Shares outstanding 115,990,166 shares Class A shares outstanding for the issuer

Original acquisition date 01/01/2002 Acquisition date of Founders Shares received as compensation

Recent sale example 6,000 shares for $669,780.00 Class A sale by Conine Family Foundation on 08/04/2026

Key Terms

Form 144, Aggregate Market Value, Founders Shares, Compensation

4 terms

Form 144 regulatory

"A shareholder of issuer W, the Conine Family Foundation, filed a notice"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Aggregate Market Value financial

"with an aggregate market value of $7,131,747.75 based on recent prices"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

Founders Shares financial

"These are described as Founders Shares acquired on 01/01/2002"

Founders shares are a special block of a company’s stock originally given to the people who started the business; they often carry extra voting power or favorable terms compared with regular shares. For investors, these shares matter because they concentrate control and influence how future funding, ownership dilution, and decision-making will play out—think of founders shares as the steering wheel that can steer a company’s direction even as more passengers (investors) climb aboard.

Compensation financial

"acquired on 01/01/2002 as Compensation"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filed for W disclose?

It discloses that the Conine Family Foundation intends to sell 69,000 Class A shares of issuer W, identified as Founders Shares acquired on 01/01/2002 as compensation, through Fidelity Brokerage Services.

How many W Class A shares are planned for sale under this Form 144?

The filing covers a proposed sale of 69,000 Class A shares. These shares have an indicated aggregate market value of $7,131,747.75 based on recent market prices listed in the form’s securities information section.

What is the aggregate market value of the W shares to be sold?

The aggregate market value of the 69,000 Class A shares to be sold is listed as $7,131,747.75. This value is based on the market price information used in the Form 144 securities section.

How many W Class A shares are outstanding according to this filing?

The issuer reports 115,990,166 Class A shares outstanding. This figure provides context for the planned sale of 69,000 shares, which represents only a portion of the total outstanding Class A stock.

What recent sales of W shares has the Conine Family Foundation reported?

The foundation reported several Class A share sales in the past three months, including 1,000 shares on 05/27/2026 for $75,000.00 and 4,000 shares on 06/10/2026 for $278,080.00, along with additional transactions in June, July, and August 2026.

When were the W Founders Shares originally acquired and how were they received?

The Class A Founders Shares covered by this Form 144 were acquired on 01/01/2002 and are described as obtained through Compensation. This acquisition date and method are listed in the securities-to-be-sold details.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/12/2026 - 04:49 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001620052
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Conine Steven
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	69000	7131747.75	115990166	08/12/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2002	Founders Shares	Issuer			69000	01/01/2002	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	05/27/2026	1000	75000.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	06/10/2026	4000	278080.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	06/11/2026	1000	75000.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	07/10/2026	5000	455950.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	08/04/2026	6000	669780.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	08/10/2026	6000	636000.00

144: Remarks and Signature

Remarks	Sales from the past 3 months occurred in the Conine Family Foundation account of which Steven K. Conine is an Account Stakeholder.
Date of Notice	08/12/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/05/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Adam Gehring, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Steven K. Conine
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)