Wayfair insider sales: Conine reports share disposals

Wayfair insider sales reported under Rule 144.

Rhea-AI Filing Summary

Wayfair insider sales reported under Rule 144. The excerpt lists multiple sales of Class A shares by Steven K. Conine and the Conine Family Foundation, with transactions dated 12/10/2025 through 02/26/2026. Examples include sales by Mr. Conine of 120,000 shares on 12/23/2025 and 150,000 shares on 01/23/2026, and by the Conine Family Foundation of 5,000 shares on 12/10/2025 and 6,000 shares on 01/12/2026.

Insights

Corporate Governance Analyst

Routine Form 144 sales by a founder and affiliated foundation, documented by date and share count.

The excerpt lists scheduled Rule 144 sales of Class A shares by Steven K. Conine and the Conine Family Foundation, including dated transactions from 12/10/2025 through 02/26/2026. Each row shows share counts and gross proceeds for the sale dates noted.

These entries are administrative disclosures of secondary sales. Details such as whether the proceeds are paid to the selling holders or any lock-up/vesting condition are not stated in the excerpt; subsequent SEC filings may supply additional context if needed.

FAQ

What insider sales does W report in this Form 144 excerpt?

This excerpt lists multiple Rule 144 sales of Class A shares by Steven K. Conine and the Conine Family Foundation. Example entries include 120,000 shares on 12/23/2025 and 150,000 shares on 01/23/2026, with dates and gross proceeds shown.

Who are the selling parties named in the W Form 144 excerpt?

The selling parties shown are Steven K. Conine and the Conine Family Foundation. The excerpt lists multiple dated transactions from 12/10/2025 through 02/26/2026 with share counts and gross proceeds for each sale.

Does the excerpt state proceeds or prices for the W insider sales?

Yes; each transaction row shows gross proceeds alongside share counts. Examples include $12,033,108.74 for 120,000 shares on 12/23/2025 and $16,330,387.86 for 150,000 shares on 01/23/2026 as reported in the excerpt.

Are these Form 144 entries routine or do they indicate new company actions for W?

These entries are routine securities sale disclosures under Rule 144 by an insider and an affiliated foundation. The excerpt documents secondary sales by holders; it does not state any new corporate actions, issuance, or company proceeds.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 03/10/2026 - 09:58 AM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001620052
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Conine Steven
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	5000	375600.00	108769567	03/10/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2002	Founders Shares	Issuer			5000	01/01/2002	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	12/10/2025	5000	470500.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	12/11/2025	1000	100000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	12/23/2025	120000	12033108.74
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	12/26/2025	30000	3069976.63
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	01/12/2026	6000	686280.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	01/23/2026	150000	16330387.86
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	02/10/2026	5000	462750.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	02/23/2026	93050	6944576.76
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	02/26/2026	26950	2125423.20

144: Remarks and Signature

Remarks	Today's sale and the sales on 12/10/2025, 12/11/2025, 01/12/2026, and 02/10/2026 occurred in the Conine Family Foundation account, of which Steven K. Conine is an Account Stakeholder.
Date of Notice	03/10/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/11/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Steven K. Conine
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)