Wayfair officer Fiona Tan lists $920K in shares for sale

The notice also reports a separate 7,000-share sale by Fiona Tan Liv Trust on October 1, 2026, for $715,260.

Rhea-AI Filing Summary

A Rule 144 notice concerning Wayfair Inc. (W) lists 8,000 Class A shares for sale for officer Fiona Tan’s account, with an aggregate market value of $920,000, through Fidelity Brokerage Services LLC. The securities information lists 6,181 shares from restricted-stock vesting on July 1, 2023, and 1,819 shares from vesting on April 1, 2024. Remarks identify the Fiona Tan Liv Trust as where the trade took place and Tan as an account stakeholder and trustee.

Key Figures

Shares listed for sale: 8,000 shares Aggregate market value: $920,000 Shares from restricted stock vesting: 6,181 shares +3 more

6 metrics

Shares listed for sale 8,000 shares Class A shares listed for sale for Fiona Tan’s account

Aggregate market value $920,000 For the 8,000 Class A shares listed for sale

Shares from restricted stock vesting 6,181 shares Vesting date: July 1, 2023

Shares from restricted stock vesting 1,819 shares Vesting date: April 1, 2024

Shares sold by Fiona Tan Liv Trust 7,000 shares October 1, 2026

Aggregate value of prior sale $715,260 Fiona Tan Liv Trust sale on October 1, 2026

Key Terms

Rule 144, aggregate market value, Restricted Stock Vesting

3 terms

Rule 144 regulatory

"paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

aggregate market value financial

"Aggregate market value"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

Restricted Stock Vesting financial

"Restricted Stock Vesting"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many Wayfair (W) shares are listed for sale for Fiona Tan’s account?

The notice lists 8,000 Class A shares for sale, with an aggregate market value of $920,000, through Fidelity Brokerage Services LLC.

What did Fiona Tan Liv Trust sell in Wayfair (W) during the prior three months?

The notice reports that Fiona Tan Liv Trust sold 7,000 Class A shares on October 1, 2026, for $715,260.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/20/2026 - 12:55 PM EDT Accepted by SEC EDGAR 10/20/2026 - 12:55 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001867558
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Tan Fiona
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	8000	920000.00	115990166	10/20/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	07/01/2023	Restricted Stock Vesting	Issuer			6181	07/01/2023	Compensation
Class A	04/01/2024	Restricted Stock Vesting	Issuer			1819	04/01/2024	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Fiona Tan Liv Trust 4 Copley Place Boston MA 02116	Class A	10/01/2026	7000	715260.00

144: Remarks and Signature

Remarks	Todays trade took place in the Fiona Tan Liv Trust of whom Fiona Tan is an Account Stakeholder and a Trustee.
Date of Notice	10/20/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	06/01/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Fiona Tan
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)