W plans 6,000-share Class A sale under Rule 144

W has a Rule 144 notice for a proposed sale of 6,000 Class A shares through Fidelity Brokerage Services LLC on the NYSE on 08/04/2026, with an aggregate value of $669,780.00.

Rhea-AI Filing Summary

W has a Rule 144 notice for a proposed sale of 6,000 Class A shares through Fidelity Brokerage Services LLC on the NYSE on 08/04/2026, with an aggregate value of $669,780.00. The shares were acquired on 01/01/2002 as founders shares received from the issuer as compensation. Conine Family Foundation has also reported several Class A share sales over the past three months, including 4,000 shares on 05/11/2026 for $263,840.00 and 5,000 shares on 07/10/2026 for $455,950.00.

Key Figures

Planned shares to be sold: 6,000 shares Aggregate value of planned sale: $669,780.00 Acquisition date of founders shares: 01/01/2002 +5 more

8 metrics

Planned shares to be sold 6,000 shares Class A shares proposed for sale under Rule 144

Aggregate value of planned sale $669,780.00 Total value of 6,000 Class A shares in securities information

Acquisition date of founders shares 01/01/2002 Date the 6,000 founders shares were acquired as compensation

Sale on 05/11/2026 4,000 shares for $263,840.00 Conine Family Foundation Class A sale during past 3 months

Sale on 05/27/2026 1,000 shares for $75,000.00 Conine Family Foundation Class A sale during past 3 months

Sale on 06/10/2026 4,000 shares for $278,080.00 Conine Family Foundation Class A sale during past 3 months

Sale on 06/11/2026 1,000 shares for $75,000.00 Conine Family Foundation Class A sale during past 3 months

Sale on 07/10/2026 5,000 shares for $455,950.00 Conine Family Foundation Class A sale during past 3 months

Key Terms

Founders Shares, Compensation, Securities Sold During The Past 3 Months

3 terms

Founders Shares financial

"6000 | 01/01/2002 | Founders Shares | Issuer"

Founders shares are a special block of a company’s stock originally given to the people who started the business; they often carry extra voting power or favorable terms compared with regular shares. For investors, these shares matter because they concentrate control and influence how future funding, ownership dilution, and decision-making will play out—think of founders shares as the steering wheel that can steer a company’s direction even as more passengers (investors) climb aboard.

Compensation financial

"6000 | 01/01/2002 | Compensation"

Securities Sold During The Past 3 Months regulatory

"144: Securities Sold During The Past 3 Months"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing by W disclose?

The filing discloses a planned sale of 6,000 Class A shares of W under Rule 144. These shares are to be sold through Fidelity Brokerage Services LLC on the NYSE with an aggregate value of $669,780.00.

How many W (W) shares are planned to be sold and at what value?

The Form 144 reports a proposed sale of 6,000 Class A shares of W. The aggregate value associated with this planned sale is $669,780.00, according to the securities information section of the filing.

When and how were the W (W) shares being sold under Form 144 acquired?

The 6,000 Class A shares of W were acquired on 01/01/2002 as founders shares. They were received from the issuer as compensation, as indicated in the securities-to-be-sold section of the Form 144.

Which broker and market are involved in the W (W) Form 144 sale?

The planned sale will be executed through Fidelity Brokerage Services LLC, located in Smithfield, Rhode Island. The Class A shares of W are listed for trading on the NYSE, as referenced in the securities information section.

What recent W (W) share sales has Conine Family Foundation reported?

Conine Family Foundation reported several W Class A sales, including 4,000 shares on 05/11/2026 for $263,840.00 and 5,000 shares on 07/10/2026 for $455,950.00, plus additional 1,000–4,000 share transactions in May and June 2026.

Does the W (W) Form 144 indicate prior three-month share sales?

Yes. The filing lists past 3‑month sales by Conine Family Foundation, detailing multiple Class A transactions between 05/11/2026 and 07/10/2026, with individual trades ranging from 1,000 to 5,000 shares and amounts up to $455,950.00.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/04/2026 - 02:20 PM Accepted by SEC EDGAR 08/04/2026 - 02:19 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001620052
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Conine Steven
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	6000	669780.00	111018505	08/04/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2002	Founders Shares	Issuer			6000	01/01/2002	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	05/11/2026	4000	263840.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	05/27/2026	1000	75000.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	06/10/2026	4000	278080.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	06/11/2026	1000	75000.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	07/10/2026	5000	455950.00

144: Remarks and Signature

Remarks	Today's sale and the sales from the past 3 months occurred in the Conine Family Foundation account of which Steven K. Conine is an Account Stakeholder.
Date of Notice	08/04/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/11/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Daniel Tucci, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Steven K. Conine
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)