Wayfair insider plans 11,000-share Class A sale per Form 144

Rhea-AI Filing Summary

Wayfair (W) filed a Form 144 notice for a proposed sale of 11,000 Class A shares with an aggregate market value of $1,100,000.00. The filing lists an approximate sale date of 10/28/2025, to be executed through Fidelity Brokerage Services LLC on the NYSE. The shares were originally acquired as founders shares on 01/01/2002 as compensation.

As context, the filing shows 105,002,641 shares outstanding. Recent activity over the past three months includes notable sales, such as Steven K. Conine selling 199,473 shares on 08/13/2025 for $15,637,743.32, and 120,000 shares on 10/23/2025 for $9,860,419.03, as well as sales by the Conine Family Foundation on multiple dates.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	11000	1100000.00	105002641	10/28/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2002	Founders Shares	Issuer			11000	01/01/2002	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	08/05/2025	8000	600000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	08/06/2025	7775	598825.18
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	08/07/2025	17752	1372129.91
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	08/11/2025	4000	288440.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	08/12/2025	1000	75000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	08/13/2025	199473	15637743.32
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	08/20/2025	85000	6806041.84
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	09/10/2025	5000	430750.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	09/22/2025	85000	7377476.42
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	10/10/2025	5000	392100.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	10/20/2025	85000	7042071.43
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	10/23/2025	120000	9860419.03

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Wayfair (W) disclose in this Form 144?

A proposed sale of 11,000 Class A shares with an aggregate market value of $1,100,000.00.

When is the approximate sale date for the Form 144 shares?

The filing lists an approximate sale date of 10/28/2025.

Which broker and exchange are listed for the proposed sale?

Broker: Fidelity Brokerage Services LLC; Exchange: NYSE.

How many Wayfair shares are outstanding, according to the filing?

The filing shows 105,002,641 shares outstanding.

How were the shares to be sold originally acquired?

They were founders shares acquired on 01/01/2002 as compensation.

What recent share sales are noted in the past three months?

Examples include 199,473 shares on 08/13/2025 for $15,637,743.32 and 120,000 shares on 10/23/2025 for $9,860,419.03 by Steven K. Conine.