Wayfair (W) director Conine sells 69,000 shares under 10b5-1 plan
Rhea-AI Filing Summary
Wayfair Inc. director Steven Conine reported open-market sales of 69,000 shares of Class A common stock on August 12, 2026, in five tranches at weighted-average prices of $101.98, $102.89, $103.72, $104.69, and $105.42 per share. The sales were made under a Rule 10b5-1 trading plan adopted on May 6, 2026. Conine is also reported as a potential beneficial owner of 22,857 shares held indirectly through SK Ventures LLC.
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Insider Trade Summary 10b5-1
Net Seller: 69,000 shares
Net Sell
6 txns
Insider
Conine Steven
Role
Director
Sold
69,000 shs ($7.13M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1, F2 | 8,724 | $101.98 | $890K |
| Sale | Class A Common Stock F1, F3 | 25,249 | $102.89 | $2.60M |
| Sale | Class A Common Stock F1, F4 | 23,604 | $103.72 | $2.45M |
| Sale | Class A Common Stock F1, F5 | 11,248 | $104.69 | $1.18M |
| Sale | Class A Common Stock F1, F6 | 175 | $105.42 | $18K |
| holding | Class A Common Stock F7 | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 360,073 shares (Direct);
Class A Common Stock — 22,857 shares (Indirect, See Footnote)
Footnotes (7)
- F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.
- F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.39 to $102.38, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.39 to $103.38, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.39 to $104.38, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.39 to $105.33, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.42 to $105.43, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F7. Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.
Key Figures
Total shares sold: 69,000 shares
Weighted-average sale prices: $101.98; $102.89; $103.72; $104.69; $105.42
Indirectly held shares: 22,857 shares
+2 more
5 metrics
Total shares sold
69,000 shares
Aggregate open-market sales of Wayfair Class A common stock on August 12, 2026
Weighted-average sale prices
$101.98; $102.89; $103.72; $104.69; $105.42
Per-share weighted-average prices for five reported sale tranches
Indirectly held shares
22,857 shares
Class A common stock held indirectly through SK Ventures LLC
Rule 10b5-1 plan adoption date
May 6, 2026
Date Conine adopted the Rule 10b5-1 trading plan governing these sales
Largest single tranche sold
25,249 shares
Sale at a weighted-average price of $102.89 per share
Key Terms
Rule 10b5-1 trading plan, weighted average price, beneficial owner
3 terms
Rule 10b5-1 trading plan regulatory
"The sales reported ... were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial owner financial
"of which the reporting person is a member and may be deemed to be a beneficial owner."
A beneficial owner is the person who ultimately owns or controls a financial asset or property, even if their name isn't directly on official documents. Think of it like someone who secretly holds the keys to a safe deposit box—others may appear to have access, but the true owner is the one who benefits from what's inside. Identifying beneficial owners helps ensure transparency and prevent illegal activities like money laundering or fraud.
FAQ
What insider transaction did Wayfair (W) director Steven Conine report?
Steven Conine reported selling 69,000 shares of Wayfair Class A common stock on August 12, 2026. The trades occurred in multiple open-market tranches at specified weighted-average prices around $102–$105 per share.
Was Steven Conine’s Wayfair (W) stock sale under a Rule 10b5-1 plan?
Yes. A footnote states the sales were effected under a Rule 10b5-1 trading plan adopted by Conine on May 6, 2026. The Form 4 also checks the Rule 10b5-1 affirmation box.
Does the Form 4 show any derivative securities for Wayfair (W)?
No derivative security transactions are listed in this Form 4. The derivativeSummary section shows zero derivative transactions and no remaining derivative positions reported in connection with these August 12, 2026 trades.
AI-generated analysis. How Rhea-AI works. Not financial advice.
