Wayfair director Steven Conine sells 117,000 shares
The weighted-average prices reflect multiple sales within reported execution bands of $110.00–$110.99, $111.00–$111.99, and $112.00–$112.92.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Form Type
4
Rhea-AI Filing Summary
Wayfair Inc. director Steven Conine sold 117,000 shares of Class A common stock on October 15, 2026, across three reported transactions at weighted average prices of $110.36, $111.64, and $112.47 per share. The sales were made under a Rule 10b5-1 trading plan adopted May 6, 2026. Separately, 22,857 shares are reported as held by SK Ventures LLC, of which Conine is a member and may be deemed a beneficial owner.
Insider Trade Summary 10b5-1
Net Seller: 117,000 shares
Net Sell
4 txns
Insider
Conine Steven
Role
Director
Sold
117,000 shs ($13.02M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1, F2 | 49,266 | $110.36 | $5.44M |
| Sale | Class A Common Stock F1, F3 | 46,157 | $111.64 | $5.15M |
| Sale | Class A Common Stock F1, F4 | 21,577 | $112.47 | $2.43M |
| holding | Class A Common Stock F5 | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 105,073 shares (Direct);
Class A Common Stock — 22,857 shares (Indirect, See Footnote)
Footnotes (5)
- F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 6, 2026.
- F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $110.00 to $110.99, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $111.00 to $111.99, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $112.00 to $112.92, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F5. Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.
Key Figures
Shares sold: 49,266 shares
Weighted average sale price: $110.36 per share
Shares sold: 46,157 shares
+4 more
7 metrics
Shares sold
49,266 shares
October 15, 2026 transaction
Weighted average sale price
$110.36 per share
October 15, 2026 transaction
Shares sold
46,157 shares
October 15, 2026 transaction
Weighted average sale price
$111.64 per share
October 15, 2026 transaction
Shares sold
21,577 shares
October 15, 2026 transaction
Weighted average sale price
$112.47 per share
October 15, 2026 transaction
Shares held by SK Ventures LLC
22,857 shares
Class A common stock; reported October 15, 2026
Key Terms
Rule 10b5-1 trading plan, weighted average price, beneficial owner
3 terms
Rule 10b5-1 trading plan regulatory
"pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial owner regulatory
"may be deemed to be a beneficial owner"
A beneficial owner is the person who ultimately owns or controls a financial asset or property, even if their name isn't directly on official documents. Think of it like someone who secretly holds the keys to a safe deposit box—others may appear to have access, but the true owner is the one who benefits from what's inside. Identifying beneficial owners helps ensure transparency and prevent illegal activities like money laundering or fraud.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
AI-generated analysis. How Rhea-AI works. Not financial advice.
