Wayfair officer Jon Blotner sells 6,056 shares
Separate RSU awards list 182 shares vesting January 1, 2027, and 183 shares on April 1, 2027; another lists 22,942 shares on each date, subject to continued service.
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Form Type
4
Rhea-AI Filing Summary
Wayfair Inc. officer Jon Blotner, whose title is Pres., Commercial & Operations, reported selling 6,056 Class A common shares on October 2, 2026, at $104.13 per share. The sale was effected under a Rule 10b5-1 trading plan adopted June 9, 2026. On October 1, 2026, 23,451 RSUs converted into Class A shares, and the issuer withheld 11,340 shares to satisfy tax withholding at $101.37 per share. One RSU transaction reported 45,884 RSUs following the transaction.
Insights
Analyzing...
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
9 txns
Insider
Blotner Jon
Role
Pres., Commercial & Operations
Sold
6,056 shs ($631K)
Approx. gross sale proceeds
$631K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F2 | 6,056 | $104.13 | $631K |
| Exercise | Restricted Stock Units ("RSUs") F4, F5 | 327 | $0.00 | $0.00 |
| Exercise | Restricted Stock Units ("RSUs") F4, F6 | 182 | $0.00 | $0.00 |
| Exercise | Restricted Stock Unit ("RSU") F4, F7 | 22,942 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 327 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 182 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 22,942 | $0.00 | $0.00 |
| Tax Withholding | Class A Common Stock F1 | 11,340 | $101.37 | $1.15M |
| holding | Class A Common Stock F3 | -- | -- | -- |
Holdings After Transaction:
Restricted Stock Units ("RSUs") — 365 contracts (Direct);
Restricted Stock Unit ("RSU") — 45,884 contracts (Direct);
Class A Common Stock — 116,431 shares (Direct);
Class A Common Stock — 100 shares (Indirect, See Footnote)
Footnotes (7)
- F1. These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4.
- F2. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 9, 2026.
- F3. Represents shares directly owned by the reporting person's spouse, of which the reporting person is deemed a beneficial owner.
- F4. Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.
- F5. These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. The service condition was fully satisfied on October 1, 2026.
- F6. These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 182 shares will vest on January 1, 2027, and 183 shares will vest on April 1, 2027.
- F7. These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,942 shares will vest on January 1, 2027, and 22,942 shares will vest on April 1, 2027.
Key Figures
Class A common shares sold: 6,056 shares
Sale price: $104.13 per share
RSUs converted into Class A shares: 23,451 shares
+3 more
6 metrics
Class A common shares sold
6,056 shares
October 2, 2026
Sale price
$104.13 per share
October 2, 2026
RSUs converted into Class A shares
23,451 shares
October 1, 2026
Shares withheld for tax withholding
11,340 shares
October 1, 2026
Reported price per withheld share
$101.37 per share
October 1, 2026
RSUs following reported transaction
45,884 RSUs
Following an October 1, 2026 transaction
Key Terms
Rule 10b5-1 trading plan, Restricted Stock Units, tax withholding obligation, service condition
4 terms
Rule 10b5-1 trading plan regulatory
"sales were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Restricted Stock Units financial
"Each RSU represents a contingent right to receive one share"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
tax withholding obligation financial
"to satisfy the reporting person's tax withholding obligation"
service condition financial
"vest upon the satisfaction of a service condition"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
When are Jon Blotner's W RSUs scheduled to vest in 2027?
One RSU award lists 182 shares vesting January 1, 2027, and 183 shares vesting April 1, 2027. Another lists 22,942 shares on each date. The installments are subject to continued service on the applicable vesting date.
AI-generated analysis. How Rhea-AI works. Not financial advice.
