Welcome to our dedicated page for Wayfair SEC filings (Ticker: W), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Wayfair’s asset-light marketplace depends on rapid logistics, dynamic pricing, and thousands of drop-ship suppliers—factors that make its disclosures unusually rich in operational data. If you’ve searched “Wayfair SEC filings explained simply,” this page is your starting line.
You’ll find every document the company submits to EDGAR, from a Wayfair annual report 10-K simplified by our AI to each Wayfair quarterly earnings report 10-Q filing. Stock Titan’s AI-powered summaries pull out freight expense trends, advertising spend, and active customer counts in seconds, so understanding Wayfair SEC documents with AI is finally practical. Need immediate context on a sudden warehouse lease or credit-facility change? Our service delivers Wayfair 8-K material events explained the moment they post.
Many investors track management’s actions as closely as financials. That’s why we surface Wayfair insider trading Form 4 transactions and send alerts on Wayfair Form 4 insider transactions real-time. Compare patterns, spot timing, and drill into Wayfair executive stock transactions Form 4 without sifting through raw tables. Preparing for proxy season? Access the latest Wayfair proxy statement executive compensation details alongside AI commentary that clarifies incentive structures.
Whether you’re modeling shipping margins, gauging marketing efficiency, or seeking Wayfair earnings report filing analysis before the call begins, our platform keeps every filing organized, searchable, and explained. Real-time updates, comprehensive coverage, and expert-level insights—so you can focus on decisions, not document hunting.
Wayfair (W) filed a Form 144 notice for a proposed sale of Class A shares. The filing lists 4,061 shares to be sold through Fidelity Brokerage Services LLC on or about 11/10/2025 on the NYSE, with an aggregate market value of $439,188.94.
The shares were acquired via restricted stock vesting from the issuer on multiple dates: 2,590 on 07/05/2023, 12 on 01/02/2024, 846 on 04/01/2024, and 613 on 07/01/2025. Shares outstanding were 106,879,786. This notice indicates an intent to sell under Rule 144 and does not itself complete a sale.
W — Form 144 filed for proposed insider sale. A selling holder filed notice to sell 6,000 shares of Class A through Fidelity Brokerage Services, with an aggregate market value of $647,640. The approximate sale date is 11/10/2025 on the NYSE. Shares outstanding were 106,879,786.
The notice lists prior sales in the last three months, including 199,422 shares sold on 08/13/2025 for $15,633,884.49 and 120,000 shares sold on 10/23/2025 for $9,860,055.10. Additional sales by the named parties occurred on several dates in August, September, and October 2025 with disclosed gross proceeds. The filer represents they are not aware of undisclosed material adverse information.
W filed a Form 144 notice for a proposed sale of 6,000 Class A shares with an aggregate market value of $647,640, to be transacted on or about November 10, 2025 on the NYSE through Fidelity Brokerage Services LLC. The shares were originally acquired on 01/01/2002 as Founders Shares with the nature of payment stated as Compensation.
Number of shares outstanding is listed as 106,879,786. The filing also reports recent sales over the prior three months, including 120,000 Class A shares on 10/23/2025 for $9,860,419.03 and 85,000 Class A shares on 10/20/2025 for $7,042,071.43.
Ticker W: A Form 144 notice reports a proposed sale of 5,441 Class A shares with an aggregate market value of $601,715.00. The filing lists Fidelity Brokerage Services LLC as broker and targets an approximate sale date of 11/10/2025 on the NYSE.
The shares were acquired through restricted stock vesting in two tranches: 2,559 shares on 01/01/2022 and 2,882 shares on 04/01/2022, noted as compensation. The issuer’s shares outstanding were 106,879,786 at the time stated in the notice; this is a baseline figure, not the amount being offered.
The filing also discloses sales in the prior three months: Fiona Tan sold 6,347 Class A shares on 11/05/2025 for $638,127.38.
Bares Capital Management, Inc. filed an amended Schedule 13G/A (Amendment No. 1) reporting its beneficial ownership of Wayfair Inc. (Class A Common Stock) as of 10/31/2025. The filer indicates it holds 5 percent or less of the class and makes the standard certification that the securities were acquired and are held in the ordinary course, not to change or influence control.
The filer is identified as an investment adviser (IA)James J. Creel Jr. on 11/07/2025.
Wayfair Inc. (W) director files initial ownership report. A Form 3 was filed for Harry A. Lawton III, indicating his role as a Director and stating that no securities are beneficially owned. The event date for this filing is 11/07/2025. The form was signed by an attorney-in-fact on his behalf.
Wayfair (W) insider activity: Chief Technology Officer Fiona Tan reported transactions on 11/05/2025. A revocable trust for which she serves as trustee sold 6,347 Class A shares at $100.54 under a Rule 10b5-1 trading plan established on 08/05/2025.
The filing also records transfers totaling 15,909 shares at $0 to the revocable trust, shifting holdings from direct to indirect ownership. Following the reported transactions, one line shows 198,860 shares indirectly held by the revocable trust after the sale, and another shows 214,769 shares indirectly held after the transfers; the direct line reflects 0 shares.
Wayfair Inc. announced that subsidiary Wayfair LLC issued $700 million of 6.75% senior secured notes due 2032. The company plans to use the net proceeds to purchase a portion of its outstanding 3.250% convertible notes due 2027 and 3.500% convertible notes due 2028 and for general corporate purposes, which may include repaying other debt.
The notes pay interest semi-annually on May 15 and November 15, starting May 15, 2026. Key terms include a change‑of‑control repurchase at 101%, optional redemptions before November 15, 2028 at par plus a make‑whole, and after that at scheduled prices. The issuer may redeem up to 40% with equity offering proceeds at 106.75% before November 15, 2028, and up to 10% in any twelve‑month period at 103% before that date. Certain covenants fall away if the notes achieve investment‑grade ratings from any two designated agencies.
Wayfair noted potential market activity from hedge unwinds by holders of any repurchased convertibles. Separately, the Board appointed Hal Lawton as a director and expects to grant him $250,000 in RSUs vesting over one year.
Wayfair Inc. (W) reported an insider transaction by its CFO and Chief Admin Officer, Kate Gulliver. On 11/04/2025, she sold 9,612 shares of Class A common stock at $102.20 per share in a transaction coded “S.” The filing notes the sale was made under a Rule 10b5-1 trading plan adopted on August 6, 2025.
Following the sale, Gulliver beneficially owned 175,497 shares, held directly. The Form 4 was filed by a single reporting person, and the signature is by Attorney-In-Fact Enrique Colbert for Kate Gulliver.
Wayfair Inc. (W) — Form 4 filing: Director Diana Frost reported a tax withholding transaction related to RSU vesting. On 11/03/2025, the issuer withheld 548 shares of Class A common stock (transaction code F) to satisfy tax obligations at a price of $103.3 per share. Following this withholding, Frost beneficially owns 5,676 shares, held directly.
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