Welcome to our dedicated page for Wayfair SEC filings (Ticker: W), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Wayfair Inc.'s SEC filings document its home retail operating results, public-company governance, capital structure, and material events. Form 8-K reports furnish quarterly and annual financial results, including revenue by U.S. and international operations, active-customer metrics, order activity, profitability measures, liquidity, and cash flow information.
The filing record also covers Wayfair's Class A common stock, proxy matters, executive compensation, board governance, and shareholder voting items. Capital-structure disclosures include senior secured notes issued by Wayfair LLC, convertible senior notes, redemptions, repurchases, liability-management activity, related guarantees, and Regulation FD updates tied to financing and debt transactions.
Wayfair Inc. Form 144 shows a proposed sale of 85,000 Class A shares through Fidelity Brokerage with an aggregate market value of $6,806,041.84 and an approximate sale date of 08/20/2025 on the NYSE. The shares were acquired as Founders Shares on 01/01/2002 and were recorded as compensation at acquisition.
The filing also lists multiple recent dispositions by Steven K. Conine and the Conine Family Foundation over the past three months, including large sales on 08/13/2025 (199,473 shares; $15,637,743.32) and 07/01/2025 (180,943 shares; $9,514,411.03), indicating substantial insider liquidity activity.
Wayfair Inc. (W) notice reports a proposed sale of 85,000 Class A shares through Fidelity on 08/20/2025 with an aggregate market value of $6,806,096.92. The shares were acquired as Founders Shares on 01/01/2002 and the filing lists the seller relationship as originating from the issuer with payment characterized as compensation. The filing also discloses multiple Class A sales by Niraj S. Shah and Shah Charitable Foundation over the prior three months, including a sale of 199,422 shares for $15,633,884.49 on 08/13/2025. The filer attests no undisclosed material adverse information.
Steven Conine, a director and 10% owner of Wayfair Inc. (W), reported a set of transactions on August 13, 2025. He converted 600,000 shares of Class B Common Stock into Class A Common Stock at his election. On the same date he sold 62,567 shares at a weighted average price of $77.39, 89,238 shares at a weighted average price of $78.59, and 47,668 shares at a weighted average price of $79.35, with those sales effected under a Rule 10b5-1 trading plan adopted August 15, 2024. The filings show various "beneficially owned following" figures for Class A shares after each sale and a reported indirect ownership of 22,857 shares through SK Ventures LLC. The derivative section records the converted 600,000 Class B shares as underlying 600,000 Class A shares and reports 9,873,304 Class A shares beneficially owned following the reported derivative transaction(s).
Niraj Shah, Wayfair Inc. director and CEO, reported multiple transactions on August 13, 2025. He converted 600,000 shares of Class B common stock into 600,000 shares of Class A common stock at his election and then sold a total of 199,422 Class A shares in multiple transactions at weighted-average prices in the $77.00–$79.90 range under a Rule 10b5-1 trading plan adopted August 15, 2024. Following these transactions, the reporting person beneficially owned 9,874,496 Class A shares directly and an additional 22,857 shares indirectly through SK Ventures LLC.
Wayfair Inc. director Jeremy King reported acquisition of 3,177 shares of Class A common stock on 08/14/2025 through the vesting of restricted stock units (RSUs). The filing shows these RSUs carry a $0 per-share transaction price because they are issuances upon satisfaction of a service condition rather than open-market purchases. After the reported vesting event, Mr. King beneficially owns 17,543 shares of Class A common stock. The RSUs vest over time: one-quarter vests on November 1, 2025, with each additional one-quarter vesting after each three-month period of continuous service.
Andrea Jung, a director of Wayfair Inc. (W), reported the acquisition of 3,177 shares of Class A common stock via restricted stock units (RSUs). The Form 4 shows the transaction date as 08/14/2025 and a filing signature dated 08/15/2025. The RSUs carry a $0 per-share price because they are compensatory awards that vest based on continued service: one-quarter vests on November 1, 2025, and additional one-quarter tranches vest for each three-month period of continuous service thereafter. After this award, Ms. Jung beneficially owns 20,435 shares of Class A common stock.
Wayfair Inc. (W) Form 144 notifies a proposed sale of 199,473 Class A shares through Fidelity Brokerage (aggregate market value $15,637,743.32), with an approximate sale date of 08/13/2025. The filing shows these shares were acquired as founders shares on 01/01/2002. It also discloses that Steven K. Conine and the Conine Family Foundation sold 426,729 Class A shares in the past three months for total gross proceeds of $22,483,079.27. The filer certifies no undisclosed material information.
Wayfair insider sale notice: A Form 144 shows a proposed sale of 199,422 Class A shares of Wayfair (W) through Fidelity, with an aggregate market value of $15,633,884.49. The filing lists an approximate sale date of 08/13/2025 on the NYSE and identifies the shares as founders' shares acquired on 01/01/2002.
The filing also discloses extensive recent dispositions by the same account and a related charitable foundation: 427,051 Class A shares were sold across multiple trades in the past three months, generating $22,498,988.50 in gross proceeds. The largest single trade reported was 179,707 shares on 07/01/2025 for $9,449,742.63. The document is a notice of proposed sale under Rule 144 and provides transaction-level transparency about insider and affiliated-party selling activity.
Wayfair Inc. (W) filed a Form 144 reporting a proposed sale of 1,000 Class A shares through Fidelity Brokerage on 08/12/2025 with an aggregate market value of $75,000. The filing lists total Class A shares outstanding of 105,002,641. The shares to be sold were acquired as Founders Shares on 01/01/2002 and shown as compensation. The filing also discloses prior sales by Niraj S. Shah and the Shah Charitable Foundation during the past three months: a combined 439,578 shares sold for aggregate proceeds of $22,957,404.30 across multiple dates from 05/12/2025 to 08/11/2025. The filer certifies no undisclosed material adverse information.
Wayfair Inc.'s Form 144 notifies a proposed sale of 1,000 Class A shares through Fidelity Brokerage Services with an aggregate market value of $75,000, to be executed approximately on 08/12/2025 on the NYSE. The filing records these shares were acquired as Founders Shares on 01/01/2002 and paid as compensation.
The notice also lists multiple sales in the prior three months by Steven K. Conine and the Conine Family Foundation, totaling 439,527 Class A shares for $22,952,217.07. Outstanding Class A shares are shown as 105,002,641, so the recent sales equal about 0.42% of outstanding shares; the proposed 1,000-share sale is small by comparison.